LSCM5027 Logistics and Supply Chain Management Assignment

LOGISTICS AND SUPPLY CHAIN
MANAGEMENT

REPORT: 1
ContentsIntroduction...........................................................................................................................................2
Introduction of the company (KFC).......................................................................................................2
Evaluate the significance of KFC’s Logistics variables in avoiding such 3delays in the future and
achieving customer satisfaction............................................................................................................3
Analyse how innovations in e-business and e-commerce, can help KFC avoid such delays in the
future, within its supply chain management.........................................................................................5
KFC aims to improve its reliability within its supply chain and logistics. Suggest and analyse best
practices, which can help KFC to achieve its aim...................................................................................8
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11

REPORT: 2
Introduction
The report brings out the supply chain and logistics management of KFC. The report suggests
innovation in e-commerce and e-business that can help the KFC to avoid delays in future and
also in the supply chain management. The report provides the solution to the problem, which
is being brought out in the case study. The evaluation of KFC`s logistics variables that can
avoid delays in future and achieve customer satisfaction (Wang, and Luo, 2016). The
organisation has strived to improve the reliability of supply chain management. The company
uses certain systems and models to operate a successful supply chain such as DRP system
and star system that includes quality, technical, financial, and communication and reliability.
After the problem faced by KFC in the supply chain management, DHL undertook the supply
chain system of UK and keep the chicken destined for the use. DHL has provided an
infrastructure and the other party included QSL that supplied the software for the information
system (Qiang, Huang, Ke, and Yang, 2014).
Introduction of the company (KFC)
Harland Sanders founded KFC when it started his first restaurant in 1930. Soon after
expanding, it began to actively participate in franchising business after 1952. The company
has achieved to have more than 600 franchised stores including Canada, England, and USA
in 1964 and it had 6000 KFC restaurants worldwide. Kentucky fried chicken is shortly known
as KFC. It is an famous American fast food chain that specialises in serving fried chicken
which is further headquartered in Kentucky. It is second largest restaurant chain of fast food
after and other than McDonalds. KFC has an renowned brand and operating segment that
raised the concept of Yum. Since 1997, the company spun off from the PepsiCo. The
company primarily sells wraps, sandwiches, salad, and chicken pieces. The focus lies in fried
chicken and it also offers grilled and roasted chicken product such as hamburgers, kebabs,
and other pork products.

REPORT: 3
Evaluate the significance of KFC’s Logistics variables in
avoiding such
delays in the future and achieving customer
satisfaction.
Consumers often wants to know that how supply chain works. There is no doubt that it gets
fresh chicken from the poultry farms to outlets when it is required. No workforce among the
KFC drivers and KFC trucks receive orders from the KFC stores. Current modern supply
chains are highly complex and involve a number of organisation to make the system
successful that contributes to different experts. The reason behind how chicken could not
reach to KFC outlets was the completely new system even after including number of partners.
It is important to know that employing new software and technology can lead to teething
issues.
In order to improve the customer satisfaction, the store has to consider four important
components while strategizing the supply chain. The components are the infrastructure
(warehousing and transportation), adequate information system especially among the people
that are involved in chain operations. By coordinating all the activities and the variables of
logistics system efficiently to execute the supply chain management, the company manage its
operation by following specific system such as DRP system that includes three input files and
output plans. The first required planning operates when managers of the outlets try to fulfil
the use of term-type orders that are filled and convert raw material into frozen goods, wet
goods, and dry goods. The inventory file manages another variable such as raw material,
every time before starting the day, the staff line up all provisions of inventory of raw material
and its registration.