Hospitality Industry Case Studies

This assignment involves analyzing several case studies within the hospitality industry. Topics include hotel outsourcing strategies, the impact of affiliation with hotel chains, and the role of servicescapes in leisure settings. Students are expected to draw insights from these cases and understand key trends shaping the modern hotel industry.

Aqua Hotel

TABLE OF CONTENT
1.0 INTRODUCTION.....................................................................................................................3
2.0 BACKGROUND...................................................................................................................3
3.0 Environmental Analysis........................................................................................................3
a) Sources to identify the environment ......................................................................................3
b)Two Theoretical Model...........................................................................................................4
Porter's five forces ......................................................................................................................4
PESTLE model............................................................................................................................5
4.0 Hotel Strategic Direction.......................................................................................................5
5.0 Strategy for decision making for the first year .....................................................................6
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7

1.0 INTRODUCTION
In this report Aqua is hotel and resorts. This is management firm that serves the services
like distribution in internet, sales, reservations, sailings as gross management for increase the
profits. This is individual and independent hoteliers and owners. The scopes, aims, vision,
mission, culture for the hotels. In this report analyse the environments, sources of environments
like past history, Hots stimulation and an environment for the Bondi beach. Here using two
models for Aqua hotel that is Porters five forces and Pestle model.
2.0 BACKGROUND
Scope
In the industry of hotels scope is open for many kinds of businesses (Delcour, and
Hustinx, 2015). It serves and provides services and give many facilities like foods and drink,
entertainment, games and regarding objects, adjustment and products.
Aim
The aim is to establish HOTS stimulation for the Aqua hotel for acquiring vision,
mission, and values using strategies, environmental analysis, models (Krivich, 2014). Like
porters five forces and pestle analysis for the hotel.
3.0 Environmental Analysis
a) Sources to identify the environment
HOTS Stimulation – The HOTS is competitive in business of hotel management
simulation that concentrates and develops skills for solving problems and integrate the
knowledge (Yazici and et.al 2016). HOTS are customizable and flexible and many things of
scenario and issues can be set and developed. So the user consisting these things.

 First deeply analyse the customers and then business, make reports in understandable
forms that will display the business.
 Make a plan for business, for the functions take into the accounts, profits, market
segments, requirements of customer, products for the business of hotel.
 Take actions on requirement of customers and updates of market situations (De Vita and
Tekaya, 2015).
 Go for the direct communication to the clients.
 Trainings for make and improve skills of team work and leadership.
Past History – The Aqua dining is make their consumers blessed and happy. This
restaurant was opened around in 2000 that is portion of team of dining and its owner is Bill
Drakopoulos. He also the owner of four restaurants (American Society for Gastrointestinal
Endoscopy, 2017). This helps not only fitness but also give guide ns for eating foods, exercise
etc. In 2011 this is transformed in the dining rooms by architect Sidney Koh for renovation.
Environment of Bondi Beach – This beach meets three great oceans Pacific, Southern
and Indian oceans. Naturally the waves cracking coast of Australia that makes caves coves.
Around 600 years before peoples are so far to visit this beach like Portugal, Holland. Peoples like
to surf, swim etc (Becheru, Badica, and Antonie, 2015). This means peopls likes to come on
bondi beach from various far areas. Some peoples also like to work like for farming, sealing,
whaling and fishing. It means they enjoy beach
b)Two Theoretical Model
Porter's five forces
1) Competition Level
Strength: High
The Bondi beach is very attractive place for the visitors and there are many hotels like
Hotel Bondi, Ravesis, Adina apartment hotel etc (Wakefield, et.al 2016). This will be competitor
for aqua hotel.
2) Buyer Power
Strength: High
This Bondi beach contains many entertainment and working things so this place is always
crowded by the peoples and their power of buyers always going high (Kennedy, 2013). Like

hotels give services and facilitates with many things so peoples like to go there and enjoy their
services like foods and baggage, gaming activity, fitness, etc.
3) Supplier Power
Strength: High
The power of suppliers is always depended on the peoples and places and this Bondi
beach is always full with the peoples so suppliers power is also high because of crowded peoples
(Lerner, 2014). Here suppliers providing different faculties for attracting the customers.
4) Threat of New Entrants
Strength: High
New entrants is highly ranked in Bondi beach for hotels and in this industry it is normally
controlled by some competitors like Adina apartment, Hotel Ravesis etc.
5) Threat of Substitute Products
Strength: High
In the past few years this beach is widely popular so this industries facing substitutes on
threats on products (Mueller, and Ryan, 2014). So because of this industry provides a quality and
standard products to the customers for hotels reputation and to satisfy the customers.
Macro environment analysis :
PESTLE model
PESTLE analysis is a descriptor for social,technological,political,legal and environment. This
concept of PESTLE analysis is used for to identify external factors that impacts the business like
social, environment, political, legal, economic, technological. Using this examine managers
assess the risks from the identified factors they will use that data to alter decisions. Using this
knowledge for opening a new business they will observe the laws and penalties on businesses so
that business will ready for the policies and cheque ID for all the things like alcohol order.
Political This is basic need for success in the industry (HOTS the hospitality
management simulation,2017). Political factor can affects on power of
visitors and tourists. Pestle analysis for hotels includes revenues and
growth of long term.
Economic In this factor international and national in macroeconomic conditions,
events and factors impacts on the hotel (Cameron and Moore, 2015).
i.e., in 2012 at UK many hotels was booked for that time of period

because of Olympic games.
Social This create future very good look for hotels because many more
peoples are planned for traveling (Thompson, 2014). But culture can
impact like chin-sh, Americans etc.
Technological Online rental things like services can impact on the hotels at bondi
beach.
Legal This can impact on the future of hotel's status and its services.
Environmental Like fuel price lead to increasing costs of travel (Shankar and
Srinivas, 2016). So this can also impact on the hotels at bondi beach.
Micro environment analysis
Micro environment is an internal factors that affects on the business. This displays the
firms internally deep analysis for the business. Like suppliers and customers. Suppliers impacts
on the businesses reputation and profit that maintains relationships which is essential. Businesses
mostly obtain locally the products so that theirs success is depends on local market maturity and
their capability to support. Managements groups must develop partnership to observe the
property of products. Customers is playing key role for the businesses so firms must provide
good services to their clients and provide different varieties like events for
enjoys,music,ceremonies and many more. Using these services customers will attract and general
public also target the audience.
4.0 Hotel Strategic Direction
Vision – The vision of aqua hotel is to provide exceptional services to their customers using
innovative things and make long run for business.
Mission – The mission of hotel is to make it more popular and increase the quality of services.
Values – The values are represents the hotels image and its value (Schwitzer, 2015).
Culture – In business for culture it must be friendly for the customers it will increase and attract
more clients.
Code of ethics – Code of ethics gives guidelines for create design and principles for the hotels
professionals. There are two kinds of code of ethics value and compliance based.

Corporate social responsibility statement – Hotel have to expand some money on some
community (Gaurav, 2016). Like for social hotels must expand their investment in some social
and for corporate services.
5.0 Strategy for decision making for the first year
For business hotel must for this strategy : Kinds or types- Businesses may be
programmed, non-programmed, tactical, operational and strategic (Ivanova, and Ivanov, 2015).
So be specific any one method for hotel.
Analysis on Intuitive – References for better growth of business in reports like famous
enterprisers and their decisions.
Systematic analysis – Hotel have a proper planned and well management so it will give the clear
things for business.
Strategic decision making – This are kinds of major or critical decisions that are the routes for
the company direction (Im and Kunaviktikul, 2017). So for hotel profit peoples should take
effective decisions.
CONCLUSION
In this report is emphasized norms that for establishing an Aqua hotel their owner or
peoples should follow available planned for the background and environment sources. This
report shows the all Bondi beach environment, past, history, strategic direction for the hotel, and
some strategic decisions for the hotel. In this study uses and shows the analysis of porters five
forces and pestle model analysis. In this using strategies for the first year operation, code of
ethics and statement for the Corporate social responsibility.

REFERENCES
Journals and Books
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Tourism Content Sharing Network. InSymbolic and Numeric Algorithms for Scientific
Computing (SYNASC), 2015 17th International Symposium on(pp. 407-414). IEEE.
Braun, Y. A. (2015). NOTE FROM THE INCOMING GLOBAL DIVISION CHAIR.
Butler, J. J. (2014). NASA Report to the 15th Meeting of the GSICS Executive Panel.
Cameron, J., & Moore, R. (2015). Exploring the Scopes “Monkey” Trial in Dayton, Tennessee:
A Guide to People & Places.The American Biology Teacher. 77(5). 333-337.
De Vita, G., & Tekaya, A. (2015). Hotel outsourcing under asset specificity:“The good, the bad
and the ugly”.Tourism Management. 47. 97-106.
Delcour, C., & Hustinx, L. (2015). Constructing human rights of Roma migrants: negotiating
inclusion and globalization in transnational field of power. InRemoving the Mask, Lifting
the Veil: Race, Class, and Gender in the 21st Century, The Society for the Study of Social
Problems 65th Annual Meeting.
Gaurav, A. (2016). Hotel Booking website.
Im, E. O., & Kunaviktikul, W. (2017). Keynote Speakers.
Ivanova, M., & Ivanov, S. (2015). Affiliation to hotel chains: Hotels' perspective.Tourism
Management Perspectives. 16. 148-162.
Kennedy, F. C. P. (2013). Emerging Issues in Healthcare Law 14th Annual Conference.Health
Lawyer. 25(4).
Krivich, R. S. (2014). AAO to bring hot topics,‘view across the pond’to Chicago.
Lerner, J. (2014). Aqua-Puncture. In Urban Acupuncture(pp. 74-78). Island Press/Center for
Resource Economics.
Mueller, D., & Ryan, D. (2014). AQUA 2014: Pre-and mid-conference field trips.Quaternary
Australasia. 31(2). 11.
Schwitzer, D. (2015). A basket full of Poland with a taste of shopping desire and imagination of
Europe: A study on Kaliningrad cross-border shopping in the Polish Tri-city.

Shankar, R., & Srinivas, T. (2016). Investigation on aqua-ammonia based solar cooling
cogeneration plant.Management of Environmental Quality: An International Journal.
27(1). 36-44.
Thompson, J. (2014). Aqua Viva Las Vegas!.Alternatives Journal. 40(5). 40.
Wakefield, et.al (2016). Retrospective: the importance of servicescapes in leisure service
settings.Journal of Services Marketing. 30(7). 686-691.
Yazici, et.al (2016).Identification of growth factors for small firms: evidence from hotel
companies on an island.Journal of Organizational Change Management. 29(6). 994-
1029.
Online
HOTS the hospitality management simulation, 2017 [Online]. Available Through
<http://webcache.googleusercontent.com/search
q=cache:9Wltn5Tl98UJ:simulations.russellpartnership.tech/HOTS
+&cd=1&hl=en&ct=clnk&gl=in> [Accessed on 20th May 2017].
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