Strategic Hotel Management: Analysis and Recommendations for ABC Hotel

STRATEGIC HOTEL MANAGEMENT

ABC hotel 1
Contents
Introduction...........................................................................................................................................3
Environmental Analysis........................................................................................................................3
Macro-environmental Analysis..........................................................................................................3
SWOT Analysis.............................................................................................................................3
Porter’s five forces.........................................................................................................................4
Porter’s Generic Strategy...............................................................................................................6
Micro-environmental Analysis..........................................................................................................7
Mission and vision.................................................................................................................................7
Objective and Goals..............................................................................................................................7
Corporate Social Responsibility............................................................................................................7
Strategic Direction.................................................................................................................................8
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9

ABC hotel 2
Introduction
Strategic planning is a plan which is developed by the organisation to attain its
objectives. It is required for the organisation to analyse the environment by using the strategic
tools during developing strategic plan in brief (Ansoff, Kipley, Lewis, Helm-Stevens, &
Ansoff, 2018). The objective of this report is to understand the concept of strategic
management and planning. The report is based on the hospitality industry that is why, ABC
has been taken into consideration in order to analyse the report. HOTS is stands for hotel
stimulation which defines the training program that is organised by the organisation to
provide training its employees.
ABC is a hospitality company that provides the variety of services of hotel and
resorts. It provides the multiple numbers of services such as guest room, front desk,
restaurant, and bar. It is established in Bondi beach at the centre of town with the different
hotels.
In the starting of the report, the discussion is made on the internal and external analysis of
ABC hotel. After that, the mission and vision, CSR activities of the hotel will be discussed.
At the end, the recommendations will be given to hotel with the purpose of attaining the
success.
Environmental Analysis
Macro-environmental Analysis
SWOT Analysis
Strength
High value of Goodwill
Weaknesses
Competitors affect the growth such as Ritz