Report On Corporate Social Responsibility Of Marks & Spencer
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Added on 2020-02-03
Report On Corporate Social Responsibility Of Marks & Spencer
Added on 2020-02-03
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Strategic corporatesocialresponsibility 1
TABLE OF CONTENTSIntroduction .....................................................................................................................................4AC 1.1..........................................................................................................................................4AC 1.2..........................................................................................................................................5AC 1.3..........................................................................................................................................6AC 1.4..........................................................................................................................................6AC 2.1 .........................................................................................................................................7AC 2.2..........................................................................................................................................8AC 2.3 .........................................................................................................................................9TASK 3..........................................................................................................................................10AC 3.1........................................................................................................................................10AC 3.2........................................................................................................................................11AC 3.3........................................................................................................................................12Conclusion.....................................................................................................................................12References......................................................................................................................................132
INTRODUCTION In the modern era, corporate social responsibility (CSR) has become very important forthe growth and success of a business enterprise (Attig, El Ghoul and Suh, 2013). Further, it canbe stated that accomplishment of corporate social responsibilities helps companies to staycompetitive in the marketplace. The present research report is based on Marks & Spencer whichis a food and clothing retailer having its headquarter in UK. In addition to this, argumentsregarding compliance of corporate social responsibility with Marks & Spencer internal andexternal objectives is mentioned in this report. Apart from this, analysis of company's valuechain in context of its corporate social responsibility is also mentioned in the present report. AC 1.1Marks & Spencer has developed certain internal and external objectives which needs tobe accomplished in the best possible manner. At the time of carrying out its operations andpractises the brand is also required to ensure that no negative impact is created on environmentand society (Flammer, 2013). The internal and external objectives of Marks & Spencer arementioned below as: Internal objectivesTo create higher degree of customer value and satisfaction To maintain its core competencies in the market place To improve the rate of employee satisfaction To concentrate on improving its overall operations To take care of health and safety of all its employees External objectivesTo gain higher market share To enhance the quality of products and services delivered to customers To gain competitive advantage over other market players To lower down its cost of operations To reduce energy consumption and wastageFrom the above mentioned objectives it has been analysed by the researcher that thebrand has complied its corporate social responsibility with different objectives it has developed.3
It can be stated that rather than focusing only on earning higher profits, the retailer also seeks fordelivering better products to customer (Orlitzky, 201). Along with this, its objective is to takecare of health and safety of all its workers which is another important corporate socialresponsibility which needs to be accomplished by the brand.AC 1.2The Corporate Social Responsibility (CSR) of Marks and Spencer is highly affected theinternal and external stakeholders. The following are SENSIBLE aspects of CSR which need tobe carried out to determine its impact on customers, government, suppliers, local residents andother stakeholders (Pathways Plus. 2013). SENSIBLE acronym for:Social: CSR activities have also affected societies and their relationships with M&S. Thecompany has set targets to give employment to 40% of women in 2015. It is also runningdevelopment programs and offering work placements for unemployed people, who are withdisabilities and homeless.Environmental: The second aspect of SENSIBLE CSR lay its concern over theenvironmental factors. Each organization is required to develop sustainability which tends tomeet the present needs without compromising the future abilities (Homburg, Stierl andBornemann, 2013). Marks and Spencer's have developed a Plan A to protect the planet byreducing waste and assisting local communities.Nurturing: With this aspect, the multinational company is efficiently making efforts todevelop its employees. They are trained on many subjects, like innovation, food allergens,general merchandise, product knowledge, and health awareness (Pathways Plus. 2013). It hasbeen reported that by 2017, M&S increases its training and development sessions to three hours.Scientific: The scientific aspect of performing CSR activities is to enhancing the brandimage of company. When customers attribute their sincere motives for the company then its isthe prime responsibility of corporate bodies like M&S to show its contribution in the CSRactivities and benefit stakeholders.Integrated: M&S is also participating in the IIRC (Integration Integrated ReportingCouncil) to establish new relationships with new businesses and manage resources.Business:4
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