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Report on Decision Making Process Asda

   

Added on  2020-02-05

16 Pages4742 Words1282 Views
Managing Communication,Information and Technology1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................4TASK 1.................................................................................................................................................41.1 Description of range of decisions to taken by the management of ASDA............................41.2 Information and knowledge required for the process for decision making...........................61.3 Assessment of internal and external sources for information and understanding.................71.4 Recommendations for improvement in decision making process.........................................9TASK 2.................................................................................................................................................92.1 Identification of stakeholders for decision making process...................................................92.2 Contact with the identified stakeholders for decision making process................................112.3 Involvement of stakeholders in process of decision making...............................................122.4 Strategies for further improvement......................................................................................13CONCLUSION..................................................................................................................................14REFERENCES...................................................................................................................................152

INTRODUCTIONInformation and knowledge is key requirement in order to make viable decisions forbusiness. It is because; managerial parties are required to make decision in highly competitive,complex and dynamic work environment (Bouyssou, 2013). The report herewith deals withexplanation of information needs of the organization and the importance of involving itsstakeholders on the business decisions. For this report, ASDA, a leading retail company ofUnited Kingdom is taken into account. The mentioned company was found in 1949. However,ASDA became a subsidiary of American retail corporate giant, that is, Wal-Mart that wastakeover by ASDA in July 1999. At present, it has become the second-largest supermarket chainin Britain in terms of market share. As per the figures of 2014, member companies have earned£1 billion as their operating profits. Today, company employs more than 18000 people fromdifferent countries (ASDA, 2016). It further explains potential internal and external sources ofinformation and how relevant they would be for making informed decisions. In this report, onecan found how ASDA involves each of the stakeholder group in the decision-making process andits influence on organizational decisions. TASK 11.1 Description of range of decisions to taken by the management of ASDATo stay as the Britain's largest retail Chain in the long run, management of ASDA isrequired to take various decisions in order to attain organizational goals in an effective manner.Company is required to consider proper information to make viable decision for the benefit ofbusiness. For this aspect, managers consider various internal and external factors by involvingstakeholders in the process of decision making (Hensgen, 2005). For the completion of dailyfunctional activities, following operational, strategic and tactical decisions that are required to betaken by management of ASDA: Strategic decisions- These are made by senior management of the company i.e. board ofdirectors and managerial persons. They make decisions regarding future strategies of thecompany in order to avail opportunities of growth and development. For this purpose,they determine target market, potential products and services for the expansion ofbusiness and betterment of existing products (Mutch, 2008). These decisions have long3

term consequences which involves huge resources. For example, if management ofASDA is planning to enhance their global market share, then management will decidepotential countries with good market for expansion. For this project, decision of fundsand other management practices will also be made by managerial persons. Tactical decisions- These kinds of decisions influence business activities for short tomedium term. Generally, these decisions involve less resources and easy alteration whichcan be made in comparison to strategic decision. Middle level management of ASDA isresponsible to take these decisions. In this aspect, decisions related to contracting withvendors, establishing quality assurance procedures, managing inventory and workforcescheduling is covered (Types of decisions, 2014). For example, in expansion project,tactical decision will be based on selection of vendors, arrangement of financial sources;recruitment process and quality assure activities.Operational decisions- These decisions of ASDA are taken by junior level managementof company. On this level, decisions are made to implement the plan and proceduresdeveloped by senior management in guidance of middle level management (Leiponen,2006). Objective of these decisions is to achieve goals set by directors of company. Inthis aspect, junior lever manager determines the suitable procedures and business modelsthat can be used for implementation of plan.4Illustration 1: Operational, strategic and tactical decisions (Source: Leiponen, 2006)

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