Report

Business Development
and
Value Creation

EXECUTIVE SUMMARY
For every company it is essential to conduct market as well industry analysis because
through it they can understand situation and developing decision which lead to conducting
business operations and function in effective manner. Forever Clothing is going to open their
new clothing store at United Kingdom and there are offering wide range of cloth made up of self
healing material as well as natural dye. Through this they need to conduct several activities or
practices such as market analysis, industry analysis, competitors analysis, Balanced Scorecard
and financial as well as operational plan. It is so because this will help in effective decision that
lead to effective conducting of business operations and functions.

Table of Contents
INTRODUCTION...........................................................................................................................3
1. The opportunity............................................................................................................................3
1.1 The opportunity................................................................................................................3
1.2. Industry analysis..............................................................................................................4
1.3. Innovations brought to the industry by the new venture.................................................5
1.4 Strategy.............................................................................................................................6
1.5 Ethics, responsibility, and sustainability..........................................................................6
2. The company and team................................................................................................................7
2.1 Legal structure..................................................................................................................7
2.2 Ownership.........................................................................................................................7
2.3 The advisory board...........................................................................................................7
2.4 The management team......................................................................................................7
3. Marketing ....................................................................................................................................8
3.1 Identification of customers...............................................................................................8
3.2 Number of potential customers and potential sales revenues...........................................8
3.3 Requirements of various customer segments...................................................................8
3.4 Appropriate sales and promotion approaches...................................................................9
3.5 Analysis of how purchase decisions are made, and how/if this behaviour can be changed. 9
3.6 Customer price sensitivity................................................................................................9
3.7 Cost of acquiring and retaining customers.....................................................................10
3.8 Strengths and weaknesses of competitors and ways that competitors are likely to react
when the company enters the market...................................................................................10
3.9 Results from Market Research.......................................................................................11
4 Operating and Financial plans....................................................................................................11
4.1. Conversion of inputs into outputs that customer value.................................................11
4.2 Financial plan.................................................................................................................12
4.3. Contingency plans.........................................................................................................12
5 Conclusions and Balanced Scorecard.........................................................................................13
5.1 Balanced Scorecard........................................................................................................13
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5.2 Main conclusions from the project.................................................................................13
5.3 Limitations and future directions....................................................................................13
REFRTENCES..............................................................................................................................15
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