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Destination Management and Marketing in Miami: Key Factors Influencing Destination Management and Marketing

   

Added on  2021-06-17

17 Pages3382 Words55 Views
Destination management andmarketing

Running Head: ReportContentsAbstract.................................................................................................................................................2Introduction...........................................................................................................................................3The key tourism products in Miami and its authentic experience..........................................................4Critical Assessment of key factors influencing destination management and marketing.......................6Type of tourism development in Miami................................................................................................6Product experience and authenticity......................................................................................................8The positive and negative issues in the management and marketing of Miami.....................................9Sustainability.........................................................................................................................................9Establishing a competitive advantage..................................................................................................11Recommendations...............................................................................................................................11Conclusion...........................................................................................................................................13References...........................................................................................................................................141

Running Head: ReportAbstractThe Destination Management Planning provides the tools and methods to the tourismorganizations for developing sustainable and competitive tours in a destination. Destinationmanagement planning is way beyond the marketing for a destination and hence also involvesa more holistic approach towards gaining an understanding of a destination’s tourismpotential and identifying the best possible methods to maximize the potential.People travel to various locations for relaxation, exploring, for participating to gainexperience and to understand a location or a destination’s culture, heritage, history, etc. Thecore of any travel to any destination lies the travel experience. Hence, the DestinationManagement Organizations (DMOs) act as the advocates who provide a holistic tourismexperience, and they also work towards eliminating the negative impacts of tourism on theenvironment and on the local residents and communities. The destination selected for thispaper is Miami. It is identified as the world’s major tourist destination with more than twelvemillion people visiting the city every year [ CITATION CDi17 \l 1033 ].2

Running Head: ReportIntroduction Destination management refers to the process of co-ordinated activities of a destination thatincludes the visitor’s experience, site visits, amenities, local businesses, the environment ofthe destination, needs of the visitor, and local residents. The main focus of destinationmanagement is to ensure a high quality experience to the visitor. It also helps in maximizingthe tourism benefits to the particular destination. Developing a destination management planrequires a comprehensive research of the destination that involves its markets, uniqueattributes, organization’s capacity, regulations of the destination, etc. It also involvescoordination with local tourism organizations, local government, tourism boards, and tourismoperators. There is a huge difference between the anticipated benefits, expectations, needs of the visitorfrom a destination, hence not one particular approach suits all destination management. 3

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