Difference between traditional and digital marketing with examples from Netflix

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Difference between traditional and digital marketing with examples from Netflix................1
2. Explanation of customer touch points and omnichannel nature of the customer journey of
Netflix subscribers.......................................................................................................................2
3. Explanation of the use of analysis of data that is generated through digital marketing
activities by Netflix......................................................................................................................2
4. Explanation of how analysis of data enables marketers to map this journey so that company
performance and customer experience should be improves .......................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing can be defined as a tool of promoting the goods and services that a firm sale
(Algharabat, 2017). If it is correctly used it can help in the growth and profitability of the
company. In this report there is a description about a firm named Netflix which provides shows,
movies, series, etc. with a cost of subscription. This report covers topics such as differentiation
between traditional and digital marketing, omnichannel and customer touchpoints. Further a
discussion about analysis of data has been done.
MAIN BODY
1. Difference between traditional and digital marketing with examples from Netflix
Marketing- It is the process by which a firm promotes its product and services through
various mediums so that it can reach maximum number of people. Difference between traditional
and digital marketing with reference to Netflix is explained briefly below-
Traditional marketing Digital marketing
 As the name suggests it is the method
of marketing which is traditionally used
by companies to promote their goods
and services (Bruhn and Schnebelen,
2017). They are old, tried, and tested
methods that can reach customers
without using internet. Netflix uses
traditional methods of marketing earlier
to promote which include newspaper,
radio, posters, postal cards, journals,
etc.
 It is very useful in attracting local
people as it reaches customers that are
present locally. Netflix used this
method a lot in its starting days so that
a pool of people would be interested in
 It is a form of marketing which can
reach a huge number of people within a
short period of time. It is commonly
used by firms nowadays because of its
advantages. Netflix uses digital
marketing to a larger extent now as
compared to earlier so that it can reach
everywhere in the world. It includes
social media platforms, emails, etc.
 It is very common method of marketing
because companies are keen to reach
people all over the world within no
time and this method gives an
opportunity to do so. Netflix uses this
marketing method nowadays because it
already established the market value it
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