Report On Effects Of Social Media On Choices Of Consumers

Added on -2020-02-05

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Table of ContentsPROJECT TITLE.............................................................................................................................2TASK 1............................................................................................................................................21.1 Introduction......................................................................................................................21.2 Factors that contribute into the selection of research project...........................................31.3 Literature review..............................................................................................................31.4 Research project specificaion...........................................................................................61.5 Appropriate plan...............................................................................................................7Expected outcomes..........................................................................................................................7TASK 2............................................................................................................................................82.1 Match resources efficiently to the research questions or hypothesis...............................82.2 Attempt the research proposal in accordance with agreed specification and procedure102.3 Record the collected data from the respondents in the form of frequency.....................11TASK 3..........................................................................................................................................133.1 Description of the research evaluation method with justification..................................133.2 Interpretation and analysis of the outcomes in terms of the original research...............143.3 Recommendation and justification for future research..................................................23TASK 4..........................................................................................................................................244.1 Converted in PPT...........................................................................................................24REFERENCES..............................................................................................................................251
PROJECT TITLE Does social media affect consumer choices. The title simply signifies whether the socialmedia affects the choices of consumers or not.TASK 11.1 IntroductionIn this present world, it can be evaluated that consumer is the most important element inthe whole market area. Organizations are making goods and services, which are for the benefit ofthe consumers. In this present research report, it will be clarified that through the effect of socialmedia, choices of consumers can also be affected. It would be further embarked that, consumer’seffects on their choices are in accordance with the changes in the market trends. Also, it can alsobe noted that consumers, now a days are brand conscious. They prefer those products andservices, which offers good quality and services. The main objectives of the organizations are tosatisfy the consumers in such a way so that it can attract the eyeballs of the consumers andincrease its profitability and productivity. It can also be noted that there are certainconsiderations, which are required to be fulfilled by the organization in order to pull down itsconsumers and potential buyers.Aim: To identify whether social media affects consumer choices- A case study on Marksand spencer. Objectives: In order to make the research project successful, it is necessary to have a closeinteraction with the objectives of the research. To accomplish the main aim, various objectives inthe context of the research are as follows:Identification of the effectiveness of the social media. In other words, it includes the wayin which the social media can be effective in today's modern era;To evaluate the way in which the consumers can be affected by the impact of socialmedia in this modern world;To identify whether social media affect consumer choices;Evaluation of extent to which the customers can be affected by the social mediamarketing;2
Analysis of techniques and methods by which the impact of social media on consumerscan be evaluated.1.2 Factors that contribute into the selection of research project There are various factors that contribute into the selection of research project like interest,time, effort, resources, skills and knowledge. These different aspects play an important role inorder to complete the field of study in more successful manner. If an individual will conduct astudy on a particular topic, then it is necessary that he should have knowledge regarding to theparticular subject area. Skills are also essential as through these, data will be collected fromdifferent authenticate sources. All resources should be utilised in an appropriate manner so thatproject can be completed in a timely manner. Further, interest is one of the important aspectwhich is very important while conducting a study on a topic. If an individual will not have aninterest, then research objectives cannot be achieved effectively. 1.3 Literature review IntroductionThis present research report is based on the issue that whether the social media has adirect affect on the various choices of the consumers. Since, consumer is the most importantmedium through which the business organizations can make profits (Tuten and Solomon, 2014);therefore, satisfaction of costumers is an effective task and main objective for a businessorganization as it results in the overall development and profitability. It also provides a reason onthe basis of which a company can retain its goodwill in the market industry. In this report, it willbe analysed whether the choices of customers of a company gets affected through the socialmedia or not. The growth of social networks has increased the online marketing or interactionand communication of the goods and services among people.Identification of the effectiveness of social mediaSocial media is the medium through which informations, ideas, opinions and differentthoughts can be created and shared with the help of the computer mediated technologiesthroughout varied range of people across the world. In accordance with the view point of Aral,Dellarocas and Godes (2013), various informations can be shared among different people fromone place to another in a quick and efficient manner. Also, it enables the development of thesocial networks and networking sites with the connection of the profile of user with anotheruser's profile. In this modern world, there is a great effectiveness of social media for people3
living in this era (Wolny and Mueller, 2013). Through social media, online marketing has alsocome into force. Costumers can get varied range of choices and preferences through the socialmedia, says, Korda and Itani (2013). It offers a variety of choices and preferences in regard to thegoods and services, which are available through the official and social networking sites likeFacebook, Twitter LinkedIn etc. also, the former one is considered as among the most popularsocial networking sites.It enables the exchange of the different cultural and intercultural communication. In thewords of, Onozaka and Mcfadden (2011), it can be assessed that online social networks havenow become an effective and efficient inseparable part for an intention of communication ofhuman and interaction in life of different people. Way in which the consumers are affected through the social mediaIn this modern world, choices of consumers are getting far better from the traditional timeperiod. In the words of Qualman (2010), it can be evaluated that the organizations are alsomanufacturing and producing goods and services in the way so that it attracts the consumers andincrease their profitability. It can be further evaluated that social media affects the buyingbehaviour of consumers in different and varied ways. Through the help of social media, business can make aware the costumers regarding theirbrand and other aspects. Also, with its help, it can be assessed that consumers get visibility of the4
business organizations. Further, consumers are provided with a lot of choices of differentcompanies and also they can look up to dissemination of great deals of information; in additionto it the information regarding the products and services can also be scrolled through. It enablesthe consumer to log on to social networking sites like Facebook and have an analysis of the ideaand feedback regarding a particular product. Next to it, the more information is likely to beavailable for the consumers by a company, the more they will tend to buy that product for thesatisfaction of their wants and needs.Moreover, the growth and expansion in the online participation of the consumers hasimpacted the products and services of consumers. Identification of whether the choices are influenced or notSocial media is considered as an effective medium, which enables the companies to offera varied range of products and services, which influence the consumers and their buyingbehaviour. It can be assessed that there are different types of companies who upload theirproducts on social media (Social Media Marketing Influences Consumer Behaviour, 2017).Further, it can be noted that various opinions and reviews can be obtained in the aspect of theproducts and services utilised by other consumers. This will enable the potential buyers to formdecisions in regard to the purchase of goods and services. Also, in accordance with the viewpointof Smith (2014), through the use of social media, relationship between the consumers and brandscan be established. For an instance, by having an interaction over the rating of a particular brandon Facebook or Yelp, feedback of costumers can be obtained. So, this is the major reasonthrough which the choice can be affected in the context of the products. Also, Sheehan (2013)says that if the ratings are not good, then consumer choices will be diverted and preference willbe the high rated product or services. Extent up to which the consumers are influenced through social mediaAccording to the view point of Qualman (2010), various parts of the society are highlyaffected through the marketing on social media. In other words, there are different groups likeprimary, secondary, informal and formal groups, which are highly influenced by the onlinemedia marketing. In this modern era, it can be evaluated in the words of Solomon, Russell-Bennett and Previte (2012) that buying behaviour of customer are highly influenced through thesocial media. For consumers, the social networking sites are getting highly reliable forattainment of the information regarding different brands. They prefer social media buying as it5
enables them to gain data and details of that product in a less time. From this, it can be evaluatedthat consumers are considered as to get involved in online Word-of-Mouth communication. Also,consumers rely on the information that has been provided by other persons in the context of theratings and feedbacks. It can be further evaluated that influence has been operated in threesenses, which can be summarised as informational influence, utilitarian influence and last isvalue expressive influence. 1.4 Research project specificaion Methods which are used for the collection of dataThere are two methods, which can be used in the context of the purpose of the researchapproach and methodologies. These can be characterised as the qualitative and quantitative data.On one hand, former data is the method, which is applicable in those circumstances in whichthere is a development of concepts and approaches on the basis of the assessment of datacollection. On the other hand, latter data is another method in which data produced are alwaysnumerical. Also, analysis is made in accordance with the mathematical and statistical methods.In addition to this, under quantitative methods, it can be said that method of data collection andevaluation is distinct. Qualitative research is based on the study and examination of the particularapproach. It can be further noted that there are various forms of the research methods from whichthese are considered as the most suitable methods. In this present research method, it can be understood that qualitative methods have beenused in the analysis of data. Adding to it, that qualitative data is useful in conduction of researchas it serves as a basis of research through the medium of questionnaires and various surveytechniques. It can also be noted that with the help of questionnaires and survey methods,opinions of large group of people can be obtained. In the light of this, it can be further evaluatedthat these methods are also useful in obtaining the different opinions and views of other people.In this, some people are randomly selected from a large area of population. These people areconsidered as the representative of public. Sources of dataIt can be assessed that there are two sources from which data can be collected. So,focusing this there are two methods, which can be characterised as primary and secondarysources of data. These respective two sources are responsible for the effective accomplishment ofobjectives and aim of the research. However, it can also be considered that both primary and6

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