Report | Entrepreneurship- Marriott International

Running Head: Entrepreneurship In Context
Entrepreneurship In
Context

Entrepreneurship In Context 1
Contents
Introduction......................................................................................................................................1
Meaning of entrepreneurship...........................................................................................................2
Overview of the company................................................................................................................2
History.........................................................................................................................................2
Establishment and the growth......................................................................................................3
Challenges faced by the company...............................................................................................3
Entrepreneurial schools of thought..................................................................................................4
Emerging trends...............................................................................................................................4
Growth strategies.............................................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Entrepreneurship In Context 2
Introduction
Entrepreneurship is a process of designing and launching a new business. The person who
designs and launches or in other words a person who creates the businesses is known as
entrepreneurs. The report talks about the Marriott International Inc. entrepreneurial organization.
The paper talks about the history of the organization and the establishment and the growth of the
company along with that it includes the challenges faced by the company. There is a discussion
of the entrepreneurial schools of the thought in relation to the Marriott International Inc. It
consists of the emerging trends that can create an impact on the working of the company. The
potential opportunities and the threats related to the growth of the company will be discussed.

Entrepreneurship In Context 3
Meaning of entrepreneurship
Entrepreneurship is the capacity and the willingness to develop, organize and manage the
business venture along with the risks in order to make the profit. In simple words, an
entrepreneur is a businessman whose focus is on launching and running of the business
considering the high risk involved in the launching of the product (Kuratko, 2016). Entrepreneur
of the company act as a leader and oversees the growth of the company.
Overview of the company
Marriott International Inc. was established in the year 1993 when the company was separated in
the two companies. The two companies were Marriott international and the Host Marriott
Corporation. Marriott Company is American multinational hospitality company that manages a
broad number of the hotels and the related lodging facilities. The company was founded by the J.
Willard Marriott which is currently managed by his son Bill Marriot and the CEO Arne
Sorenson.
History
Basically, the company was founded by John Willard Marriott in the year 1927. The company
opened its new first hotel Twin Bridges Marriott hotel in Virginia in the year 1957. In 1987, the
company opened the first Fairfield Inn and Marriott Suites Hotels. This how the company
became the first lodging company who offer a portfolio of brands (Marriott, 2017). In 1995, the
Marriott was the first hotel who offered the online reservation facility to its customers. In the
year 2010, company said that they are planning to add over 600 hotels by the year 2015.