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Entrepreneurship Assignment (Doc)

   

Added on  2020-04-21

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Running head: ENTREPRENEURSHIPEntrepreneurshipName of the studentName of the universityAuthor note
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ENTREPRENEURSHIP1Executive summaryThe report consists of the analysis of the plan of the new venture of the entrepreneurs of thedirectors of the restaurant named Pacific House situated in Melbourne of Australia. Theobjective of the report is to analyze the business plan of the same and the description of thelong term objective goals. The report consists of the internal and external factors of therestaurant and the competitive strategy. Pacific House belongs to a food industry andtherefore the key factors of this industry have been discussed in the report. The report furtherincludes a brief analysis of the competitive strategy. The report ends with the proposal of abusiness plan that can be effective in making the business a successful one.
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ENTREPRENEURSHIP2Table of Contents1. Description of the organization..............................................................................................32. Mission of the organization....................................................................................................33. Long term objectives of the organization...............................................................................34. The Industry description........................................................................................................45. Competitive analysis..............................................................................................................56. Identification of key success factors......................................................................................77. Detailed SWOT analysis for Pacific House...........................................................................88. The Growth Potential Strategies........................................................................................9a) Identification of potential strategies..................................................................................9a)Evaluation of potential strategies....................................................................................99. Business plan........................................................................................................................109.1 Business Planning & Structure:.....................................................................................129.2 Business Name:..............................................................................................................13References................................................................................................................................14
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ENTREPRENEURSHIP31. Description of the organizationThe organization that has been chosen for this particular project is the Pacific Housewhich is a food organization. It is situated in Melbourne in Australia. Pacific House is arestaurant that concentrates on the selling of foods like crabs, lobsters and many other sea-foods. The restaurant focuses on the sale of the sea foods. The restaurant initially started withsea foods but later it slowly started to focus on the beverages. The organization brought aboutbeverages like coffee, different flavors of tea, chocolate lashes, and all types of soft drinks. Itdid not happen in one single day. It was the outcome of a year-long process. At present thecompany has a huge chain of customers. The company is situated in the suburb area ofMelbourne.2. Mission of the organizationThe mission of the organization is to ensure good quality of food at reasonable pricesacross to cater to the needs of the global population. The organization aims at providingproper food to the families. It aims at providing healthy and hygienic food to the people andmakes their food experience a loving one and a memorable one. The organization looksforward to provide comfortable dining experience to all the global customers. It also looksforward to provide various ranges of cuisines in to the foodies who love to have differentvariety of foods. The further mission of the organization is to establish long term relationshipwith the customers. 3. Long term objectives of the organizationThe organization belongs to a food industry and therefore the long term objective ofthe organization includes the launch of more outlets. The organization majorly focuses on theChinese cuisine and sea-foods. The company should therefore concentrate more on Chinese
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