Market Competitor Analysis for Spice Room

Running head: INTEGRATED BUSINESS MANAGEMENT PROJECT
Integrated business management project
Name of the student:
Name of the university:
Author note:

1INTEGRATED BUSINESS MANAGEMENT PROJECT
Research Findings:
Q.1) How often you visit the restaurants in Sydney?
Table 1: Number of Visits
(Source: Created by the Author)
Option Response Frequency
(%)
Number of
Responses
Total Respondents
Once in a Week 28% 14 50
Once in a month 32% 16 50
Quite often 24% 12 50
Rare 16% 8 50
Once in a Week Once in a month Quite often Rare
28%
32%
24%
16%
Number of Visits

2INTEGRATED BUSINESS MANAGEMENT PROJECT
Graph 1: Number of Visits
(Source: Created by Author)
Findings and Analysis
The survey question follows the number of the customer visits to the restaurants in
Sydney. The obtained idea from the survey specifies that majority 32% of the respondents visit
the restaurants once in a month whereas almost 28% of the customers visit once in a week. In
fact, almost 24% of the customers are frequently visiting the restaurants in Sydney. These ratios
specify that the people from Sydney are maintaining the social lifestyles and they prefer visiting
the restaurants so often. Hence, it can be suggested that the expansion of the Spice Room in
Sydney market would be opportune for the business in terms of developing the customer base.
Q.2) Which of the following factors influence your visit to the restaurants?
Table 2: Influencing Factors
(Source: Created by the Author)
Option Response Frequency
(%)
Number of
Responses
Total Respondents
Food/Service Quality 24% 12 50
Price 20% 10 50
Ambience 22% 11 50
Location 16% 8 50
Hospitality 18% 9 50

3INTEGRATED BUSINESS MANAGEMENT PROJECT
24%
20%
22%
16%
18%
Influencing Factors
Graph 2: Influencing Factors
(Source: Created by the Author)
Findings and Analysis
The question is focusing on the specific factors that have the significance influence on the
customers’ perceptions of visiting restaurants. The idea derived from this survey indicates that
majority 24% of the customers are influenced by the food quality, which is an area of the
positive ‘word of mouth’. On the other hand, this ratio is followed by 22% in ambience and 20%
in the price structures. Remaining 16% of the respondents mentioned about the location whereas
18% of the customers mentioned about the hospitality. The survey result clarifies that Spice
Room requires paying attention more on these factors since these determine the satisfactory rates
of the customers. Reaching to the level of customer satisfaction would help the company to gain
more profitability for the future run.