Data Analysis Report on Advantages and Disadvantages of Social Media in Digital Marketing

Running head: DATA ANALYSIS REPORT
Data Analysis Report
Name of the student
Name of the university
Author note

DATA ANALYSIS REPORT1
Part A
Research question 1
To evaluate the advantages and disadvantages of social media as part of digital marketing?
1.0 Quantitative Data Analysis
1.1 Frequency Table
Age
Frequency Percent Valid Percent Cumulative Percent
Valid Less
than 24
6 12.0 12.0 12.0
25-34 7 14.0 14.0 26.0
35-44 12 24.0 24.0 50.0
45-54 8 16.0 16.0 66.0
55 and
above
17 34.0 34.0 100.0
Total 50 100.0 100.0
Table 1
Source: (As created by author)
12%
14%
24%
16%
34%
Total
Less than 24
25-34
35-44
45-54
55 and above
Graph 1
Source: (As created by author)
This question analyses the age of the respondents taking part in the survey. The
results in the survey shows that 34% of the respondents are above the age group of 55 and
above, 24% are between the age group 35-44, 16% are between the age group of 45-54, 14%

DATA ANALYSIS REPORT2
are between the age group of 25-34 and remaining 12% are below the age group of 24 years.
This shows that the respondents are having diverse age groups which is expected to provide
different perspective on the research topic.
Gender
Frequency Percent Valid Percent Cumulative Percent
Valid Male 22 44.0 44.0 44.0
Female 28 56.0 56.0 100.0
Total 50 100.0 100.0
Table 2
Source: (As created by author)
44%
56%
Total
Male
Female
Graph 2
Source: (As created by author)
This question examines the gender of the respondents in the research. The results
show that 56% of the respondents are female and remaining are male. This shows that there is
parity between the two gender of respondents and the research is expected to highlight the
opinion and perspectives of both these genders.
larger audience
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly
agree
18 36.0 36.0 36.0
Agree 14 28.0 28.0 64.0
Indifferent 10 20.0 20.0 84.0

DATA ANALYSIS REPORT3
Disagree 3 6.0 6.0 90.0
Strongly
disagree
5 10.0 10.0 100.0
Total 50 100.0 100.0
Table 3
Source: (As created by author)
36%
28%
20%
6%
10%
Total
Strongly agree
Agree
Indifferent
Disagree
Strongly disagree
Graph 3
Source: (As created by author)
The question depicts whether social media marketing reaches larger number of
audiences or not. As per the result, 36% of the respondent have strongly agreed, 28% have
agreed to the question and 20% are indifferent. On the contrary, 6% have disagreed and 10%
have strongly disagreed to the question. This clearly indicate that majority of the respondents
have agreed that social media marketing reaches to larger audience. The number of users on
social media platforms have increased significant and the respondents are in agreement with
the fact that organisations receive higher market penetration due to the presence of larger
audience.
a direct connection
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly
agree
15 30.0 30.0 30.0
Agree 17 34.0 34.0 64.0
Indifferent 10 20.0 20.0 84.0

DATA ANALYSIS REPORT4
Disagree 5 10.0 10.0 94.0
Strongly
disagree
3 6.0 6.0 100.0
Total 50 100.0 100.0
Table 4
Source: (As created by author)
30%
34%
20%
10%
6%
Total
Strongly agree
Agree
Indifferent
Disagree
Strongly disagree
Graph 4
Source: (As created by author)
The question depicts whether social media marketing develops direction connection
with the audiences or not. As per the result, 30% of the respondent have strongly agreed, 34%
have agreed to the question and 20% are indifferent. On the contrary, 10% have disagreed
and 6% have strongly disagreed to the question. This shows that majority of the respondents
feel that social media is one of the most effective medium for directly communicating with
the audience. Social media provides two communication channel which means that
consumers are better engaged which results in direct connection.
organic content
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly
agree
17 34.0 34.0 34.0
Agree 15 30.0 30.0 64.0
Indifferent 10 20.0 20.0 84.0
Disagree 1 2.0 2.0 86.0
Strongly 7 14.0 14.0 100.0

DATA ANALYSIS REPORT5
disagree
Total 50 100.0 100.0
Table 5
Source: (As created by author)
34%
30%
20%
2%
14%
Total
Strongly agree
Agree
Indifferent
Disagree
Strongly disagree
Graph 5
Source: (As created by author)
The question represents whether social media marketing facilitates in developing or
not. As per the result, 34% of the respondent have strongly agreed, 30% have agreed to the
question and 20% are indifferent. On the contrary, 2% have disagreed and 14% have strongly
disagreed to the question. This clearly indicate that majority of the respondents have agreed
to the fact that social media marketing facilitates in developing organic content. Organic
content helps in reaching out to the consumers without the use of additional advertisements.
However, it has decreased to a certain extent due to change in new feed algorithm in
Facebook but still it is one of the strongest platform.
brand development
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly
agree
11 22.0 22.0 22.0
Agree 21 42.0 42.0 64.0
Indifferent 10 20.0 20.0 84.0
Disagree 6 12.0 12.0 96.0
Strongly 2 4.0 4.0 100.0

DATA ANALYSIS REPORT6
disagree
Total 50 100.0 100.0
Table 6
Source: (As created by author)
22%
42%
20%
12%
4%
Total
Strongly agree
Agree
Indifferent
Disagree
Strongly disagree
Graph 6
Source: (As created by author)
The question describes whether social media marketing is key to developing brand or
not. As per the result, 22% of the respondent have strongly agreed, 42% have agreed to the
question and 20% are indifferent. On the contrary, 12% have disagreed and 6% have strongly
disagreed to the question. Social media marketing is key to brand development as companies
post regular updates and stories to make the consumers relate to the story of the company and
the role they want to play in the lives of the consumers. The continuous interaction and
updates on company products makes along with CSR activities makes the consumers relate to
the consumer ideals.
driving traffic
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly
agree
20 40.0 40.0 40.0
Agree 12 24.0 24.0 64.0
Indifferent 10 20.0 20.0 84.0
Disagree 6 12.0 12.0 96.0
Strongly 2 4.0 4.0 100.0

DATA ANALYSIS REPORT7
disagree
Total 50 100.0 100.0
Table 7
Source: (As created by author)
40%
24%
20%
12%
4%
Total
Strongly agree
Agree
Indifferent
Disagree
Strongly disagree
Graph 7
Source: (As created by author)
The question depicts whether social media marketing is one of the most effective way
of driving traffic or not. As per the result, 40% of the respondent have strongly agreed, 24%
have agreed to the question and 20% are indifferent. On the contrary, 12% have disagreed
and 4% have strongly disagreed to the question. Online traffic depends on the product
reviews and electronic word of mouth. Social media is one of the most effective way of
spreading the word of mouth of consumers to other consumers. Social media has been able to
elevate word of mouth to a different level and companies does not have to spent any time and
money on it which definitely drives traffic.
evaluation of the strategy
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly
agree
15 30.0 30.0 30.0
Agree 17 34.0 34.0 64.0
Indifferent 10 20.0 20.0 84.0
Disagree 2 4.0 4.0 88.0
Strongly 6 12.0 12.0 100.0