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Survey Design for Servicescape and Consumer Perception in Boutique Restaurants

Design a questionnaire to gather data on the dimensions of servicescape, empathy, and customer perceptions on authenticity in the context of boutique restaurants in Melbourne.

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Added on  2022-11-01

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This report presents a survey questionnaire for understanding the impact of servicescape on consumer perception in boutique restaurants. The questionnaire consists of both open-ended and close-ended questions and addresses factors like aesthetics, ambient factor, hygiene, exterior, tangibles, empathy and authenticity, and dining experience. The report also discusses the steps involved in effective questionnaire design.

Survey Design for Servicescape and Consumer Perception in Boutique Restaurants

Design a questionnaire to gather data on the dimensions of servicescape, empathy, and customer perceptions on authenticity in the context of boutique restaurants in Melbourne.

   Added on 2022-11-01

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Running head: SURVEY DESIGN
Business Research Methodology
Name of the student
Name of the university
Author note
Survey Design for Servicescape and Consumer Perception in Boutique Restaurants_1
SURVEY DESIGN1
SURVEY QUESTIONNAIRE
1. Gender?
Male Female
2. Age?
18-20 21-29 31- 39 40-49 50-59
3. What is your educational qualification?
Elementary
Undergraduate
Graduate
Post Graduate
Others
4. Marital Status?
Married
Unmarried
5. Employment Status?
Part-Time
Full Time
Not Working
6. What is your income?
Less than $35,000
$35,000 to $45,000
$46,000 to $60,000
Greater than $60,000
Survey Design for Servicescape and Consumer Perception in Boutique Restaurants_2
SURVEY DESIGN2
7. Kindly rate the following statement starting from 1-strongly agree, 2-agree, 3-
neutral, 4-disagree, and 5-strongly disagree.
Aesthetics 1 2 3 4 5
The architectural style of the hotel is attractive
Interior décor is visually appealing
Furniture is high quality
Natural elements are pleasant
Theme is reflected by the decor
8. Kindly rate the following statement starting from 1-strongly agree, 2-agree, 3-
neutral, 4-disagree, and 5-strongly disagree.
Ambient factor 1 2 3 4 5
Temperature is perfect
Aroma is enticing
Acceptable noise level
Good Air quality
Warm atmosphere is created by the colours
Appropriate lighting in Restaurants
Lighting gives a welcoming vibe
Lighting in restaurant is appropriate
9. Kindly rate the following statement starting from 1-strongly agree, 2-agree, 3-
neutral, 4-disagree, and 5-strongly disagree.
Hygiene 1 2 3 4 5
Dining areas are clean
Restrooms are clean
Exits and Walkways are clean
Easy layout for moving
Comfortable seating arrangements
Survey Design for Servicescape and Consumer Perception in Boutique Restaurants_3
SURVEY DESIGN3
10. Kindly rate the following statement starting from 1-strongly agree, 2-agree, 3-
neutral, 4-disagree, and 5-strongly disagree.
Exterior 1 2 3 4 5
Adequate parking in the restaurant
Good surrounding area
Convenient location
Good visibility
11. Kindly rate the following statement starting from 1-strongly agree, 2-agree, 3-
neutral, 4-disagree, and 5-strongly disagree.
Tangibles 1 2 3 4 5
Good quality of tableware
Good quality of linen
Variety in drinks and food menu
Attractive design of the menu
Visually attractive presentation of food
12. Kindly rate the following statement starting from 1-strongly agree, 2-agree, 3-
neutral, 4-disagree, and 5-strongly disagree.
Empathy and Authenticity 1 2 3 4 5
Staffs made you feel warm
Staffs are caring
Food is authentic
The ambience is authentic as per the theme
Drinks are authentic
Survey Design for Servicescape and Consumer Perception in Boutique Restaurants_4

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