Information Management Challenges and Strategies

This assignment delves into the field of strategic information management, focusing on the challenges and strategies involved in effectively managing information systems. It analyzes various theoretical frameworks and empirical evidence related to benchmarking supply chain operations, electric energy systems analysis, ethical leadership, social identity processes in organizations, knowledge management, diversity and equal treatment, catch-up cycles, and industrial leadership. The assignment also requires students to critically evaluate real-world examples like First Milk's operations.

MANAGEMENT
AND
OPERATIONS
GABRIELA VERONICA ZAVOI
ID 14515

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
(a) Different role and characteristics of leader ...........................................................................3
(b) Role of leader and functions of manager ..............................................................................4
(c) Theories and models of leadership approach ........................................................................5
(d) Difference between role of a leader and a manager ..............................................................5
(e) Strengths and weaknesses of different approaches ...............................................................6
(f) Analysis of different theories and approaches for leadership ................................................7
TASK 2............................................................................................................................................8
(a) Key approaches of operations management ..........................................................................8
(b) Importance and value of operational management ...............................................................9
(c) Factors that gives impact on the operational management processes .................................10
(d) Evaluation how operational management processes can be improved ...............................11
(e) Analysis of factors that affects the business environment ...................................................12
(f) Critical evaluation of operations management and factors that gives impact on the wider
business environment.................................................................................................................12
CONCLUSION .............................................................................................................................13
2

INTRODUCTION
Managing operations and functions of business is a complex and critical task and it is
assertive to adopt a strategic approach for controlling activities of the entity. Mutual support of
all personnel working in organization is required for ensuring growth and success of the
enterprise (Chhokar, Brodbeck and House, 2013). It is critical that a systematic approach will be
used for managing necessary operations of business and it will support for accomplishing desired
objectives of entity in an effective way. Present report is based on First Milk which is a leading
dairy company operating its business in the UK. Products that are served by the enterprise
include milk, cheese and Red Leicester (First milk . 2017.). The report describes about different
roles and characteristics of a leader and functions of a manager in different situations. In addition
to this, theories and leadership approaches have been used in specific situations of organization.
Difference between manager and a leader has been mentioned along with strengths and
weaknesses of different approaches to situations. Critical analysis of different theories and
approaches of leadership have also been explained in the report.
TASK 1
(a) Different role and characteristics of leader
First Milk is a leading food entity of UK that offers superior quality dairy products for its
consumers. Organized approach is used for carrying out operational activities and desired
functions of the entity (Avolio and Yammarino, 2013). It is vital that leaders and managers
working in the entity should complete their responsibilities and provide proper directions and
instructions to the subordinates. Manager is a person who is accountable for controlling activities
of business and giving commands and instructions to subordinates. Major work done by a
manager includes five basic functions including planning, organizing, controlling, directing and
coordinating.
All the operational activities that are performed in the enterprise are initially planned by
collecting all necessary data and information (Lee and Malerba, 2016). Organizing of all the
business functions is done and all activities are controlled by making positive efforts taken by the
manager. In addition to this, coordination of all business functions and proper monitoring of all
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business activities is done by the manager of First Milk. There is a significant difference between
a leader and a manager and it is assertive to understand the difference between two terms.
A leader provides mission and directions to group of followers and positive motivation is
given by the leader to persuade and motivate followers towards achievement of a specific goal.
Mutual coordination of all subordinates is ensured by the leader and shared focus is developed
for creating change in the group and implementing changes as per the planning. On the other
hand, managers provide directions to the staff members as well as responsibility for taking out
work from the subordinates lies with him. Managers are held responsible for communicating the
action plan and strategies to followers and sharing ideas and innovative concepts for completing
a specific task (Abo and Cho, 2015). It is vital that leaders and managers in the First Milk should
complete their assigned responsibilities in effective way and render proper directions to the
subordinates. According to Mintzberg’s three roles of manager are divided into three categories.
Role of manager of First Milk are as described :-
Interpersonal roles :- The roles of managers of First Milk is to provide information and ideas to
the subordinates that are working in the enterprise. Managers work as source of inspiration and
provide leadership to the team. Manager communicate with external and internal contacts and
transfers required details and information.
Figurehead :- Manager of First Milk is responsible for providing inspiration to followers to
complete a desired task on due time. Managers have legal, ceremonial and social
accountabilities.
Leader :- Managers is responsible for providing leadership to team members. Task and
responsibilities to each group member is assigned by the manager.
Liaison :- Managers need to communicate required information in external and internal buisness
environment.
Information role :- Role of managers in this category to ensure transfer of information and
managers seek information related to organization and industry and they communicate required
information to team and other people. Managers represent subordinates and help for
accomplishing goals of the enterprise.
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Monitor :- managers do monitoring of work performed by the staff members. It is ensured by
manager that all the required work should be performed as per set targets.
Dissemination :- Manager communicate properly with the staff members and all the necessary
information is transferred by the manager.
Spokesperson :- Managers work as a representative of staff members and they are accountable
for transmitting required information about the company.
Decision roles :- Managers role in this category is to take decisions for carrying out business
activities. Managers create and control changes in the entity. They provide methods for solving
problems that are being faced in the entity. Managers works for allocating necessary resources in
the organization and they work for ensuring optimum allocation of resources in the entity.
Entrepreneur :-Innovative ideas and concepts are provided by leaders for making necessary
changes in organizational activities.
Distribution handler :- whenever any conflict or grievance situation occur in the organization
than managers are responsible for resolving the issues that are being faced in the enterprise.
Resource allocator :- Optimum allocation of necessary resources for carrying out business
activities is done by managers.
Negotiator :- negotiations are done by managers in team, group, department and company.
(b) Role of leader and functions of manager
Leader and manager plays a significant role in completing the assigned tasks and
responsibilities and it supports in ensuring sustainable growth of First Milk Dairy. For example:
In a conflict situation that occur in the enterprise, leaders and managers play a crucial role in
resolving the issue and maintaining peace and harmony in the organization (Haslam and
Ellemers, 2014). Managers give directions to the subordinates for what they are supposed to do
in critical situation which is being faced by the organization. Leaders provide ideas and
innovative solutions that can be used for carrying out the business activities in an effective way.
Manager plans the details and action plan that is going to be used in a specific situation
faced in the enterprise. Leaders set directions and guides the subordinates for working in a
cooperative and mutually coordinating manner (Norton and Wood, 2015). Managers try their
best possible efforts for minimizing the risk that is associated with the situation and instructions
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are given to the employees for completing their assigned responsibilities and tasks. Specific
objectives are set be the manager and whole activities of the entity are accomplished as per the
objectives set by him. Manager looks into a problem and makes effort for resolving the issue in
an effective way (Hogg and Terry, 2014). Particular norms and rules are set in the enterprise by
managers which are mandatory to be followed for all the staff members working in entity.
On the other hand, leaders motivate followers for finding out a better solution for solving
the complex and critical situation being faced by the enterprise. Leader fosters new ideas and
innovative methods and also, helps in enhancing morale of subordinates for solving the issue in a
positive way. Leaders try to bring every employee on the same platform so that mutual
involvement of all workers can be taken (Dinnie, 2015). Encouragement is given to group
members by the leader and vision is created which supports in rendering better instructions and
directions to the subordinates.
Leaders and managers of First milk involve in accomplishing some basic functions of the
enterprise and it includes following :-
Planning :- Managers make action plans for carrying out required activities of the organization.
Organising :- Scheduling of activities is done and all the functions are planned in the enterprise.
All the necessary activities are organised in a systematic way and all the required functions are
carried out in effective way.
Staffing :- Staff members are assigned specific tasks and responsibilities and they are expected to
complete their work on due time.
Directing :- Managers give orders and commands to the subordinates and instructions are given
to employees for completing their assigned work.
Controlling :- It is vital that proper control on the operational activities of the enterprise should
be done,. Managers do monitoring of all the operational activities of the enterprise in effective
and better way.
(c) Theories and models of leadership approach
First Milk Dairy works for offering superior quality dairy products to the consumers and
operational activities in business are performed in a properly planned way. There are many
situations that are being faced in the enterprise where leaders and managers need to adopt
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effective approach for solving the issue that is being faced by them (Drea, 2016). Different
leadership styles that are followed in First Milk Dairy are mentioned as below:- Situational leadership: - This approach is followed by the firm for giving directions and
commands to subordinates in an effective way. Managers and leaders do not follow any
specific leadership style as well as decisions and action plans are formed for giving better
and appropriate orders and commands to juniors in a particular situation (Parris and
Peachey, 2013). Under this leadership style, major focus in given on accomplishing a
specific task effectively. System leadership: - This leadership style contains two significant attributes that include
a particular mind-set of leader towards resolving a specific situation. In addition to this,
behaviour and actions performed by a leader for controlling a specific business situation
help in providing effective leadership to the subordinates (Hassan, Mahsud and Prussia,
2013).
Contingency leadership: - According to contingency leadership style, decisions and strategies are
formed on the basis of a specific situation and accordingly, methods are found for providing
better directions to employees (Fairhurst and Connaughton, 2014). Moreover, decision taken in
First Milk Dairy depends upon the impact of external and internal factors on specific situations
that are being faced by the firm.
(d) Difference between role of a leader and a manager
There is wide difference between role of a leader and functions of a manager and due to
that directions and instructions provided to the subordinates gets influenced. First Milk dairy's
management uses MBO approach under which major focus is given on making improvement in
overall performance of the organization on the basis of objectives set (Kacmar and Tepper,
2013). Goals and particular objectives are set and involvement of staff members and top
management is taken for determining the objectives. It aids in rendering specific instructions and
directions to the subordinates and all the desired functions are accomplished as per the particular
objectives set by management. Manager work as administer whereas leader work as an innovator
(Klarsfeld and Tatli, 2014). Managers keep short term view for completing a task whereas leader
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have long term views for carrying out a specific goal. Different leadership styles that are
followed in First Milk includes :-
Formal leadership :- An organized approach is used for rendering instructions to the subordinates
and formal authority is used for assigning duties and responsibilities to the staff members. It is
mandatory that staff members should follow all the accountabilities and complete their task
which are assigned to them (Gurman and Kniskern, 2014.).
Informal leadership :- Directions and instructions are given to subordinates without following a
formal authority and no proper chain of command is followed under this method.
Theories of leadership that are followed in the organization includes :-
Trait theory :- This leadership theory focuses on individual characteristics of a successful leaders
and some specific traits are posed by leader which includes creativity, intelligence, decision
making capabilities and ability to influence other group members (Hallinger, 2013).
The managerial grid theory :- This leadership style is based on two major elements that are
concern for people and concern for production.
Contingency theory :- According to this leadership style behaviour of a leader depends upon
characteristics and complexity of a specific situation that is being faced by the leader.
Strengths and weaknesses of different approaches
Strength and weaknesses of different approaches with in the work environment differs
from each other First milk dairy adopts different approaches of leadership for rendering better
directions and instructions to subordinates so that they can become capable for meeting the
expectation of top management. Approaches of leadership that are followed in the entity are as
mentioned :-
 TRANSACTIONAL LEADERSHIP :- Under this leadership style leaders gives influence
on subordinates by giving them rewards and punishments. The leader has right and
authority to punish the juniors if they fail in completing the assigned work and rewards
are given to staff members when they perform their work effectively (Lee and Malerba,
2016). This leadership approach supports in being transparent with employees and
providing leadership without any discrimination with and individual. In addition to that
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there are some disadvantage of this method and sometimes it becomes difficult to
analyses and evaluate performance of staff members.
 TRANSFORMATIONAL LEADERSHIP :- Under this leadership style leaders are
considered as motivational sources who works for providing better moral support and
encouragement to the staff members so that they can complete their work in enthusiastic
way. Major focus is given for bringing transformation in the existing performance level
of staff members and motivating them towards accomplishment of a set target and goal.
Motivational level of staff members enhanced due to it and they enthusiastically get
involved for completing their task and responsibilities effectively (Norton and Wood,
2015). This leadership style supports for making significant improvement in existing
competence and capabilities of staff members and enhancing their enthusiasm so that
they can perform their work effectively. However, it is a complex and critical task to
identify new ideas and concepts for motivating the followers.
Some other leadership approaches that are being used in the enterprise are as mentioned :-
 Situational approach :- complexity and critical issues that are faced in the enterprise are
resolved by the leader by taking decision on the basis of situation. Moreover, a single
leadership style is not followed and major focus in given on providing better instructions
and directions to the subordinates. It is a time consuming process and as no specific
leadership style is followed so it becomes difficult to take appropriate decisions on the
basis of a particular situation that is being faced in the entity.
(f) Analysis of different theories and approaches for leadership
First Milk is a fastest growing and leading food company of UK that sells Dairy products,
milk products and cheese top its consumers. Different approaches and leadership style used in
the entity supports for rendering better and effective directions and instructions to subordinates.
Transactional leadership style helps in making fair and transparent evaluation of performance
given by staff members and it aids in giving fair rewards to staff members for good and effective
work performed by them (Parris and Peachey, 2013). In addition to that transformational
leadership style is followed which helps in making significant improvements in performance of
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the staff members and due to that it becomes easier for imparting necessary skills and
capabilities to employees and enhancing their competence for performing their work effectively.
Moreover, Situational leadership style supports for resolving critical and complex
situations that are being faced in the enterprise. No specific leadership style is followed under
situational leadership style and decisions are taken on the basis of demand posses by a specific
situation (Klarsfeld and Tatli, 2014). Moreover, contingency leadership style is also followed
under which leaders take decision for carrying out operational activities of enterprise in effective
and successful manner. This leadership style supports in running manufacturing and production,
supply chain and logistics operations in effective way. Moreover, MBO approach aids in
ensuring growth and success of the entity by determining a specific set of objective and
executing all the desired objectives on the basis of target set in the entity. Various functions of
First Milk including planning, controlling, coordinating, monitoring and organizing can be
performed in effective way.
TASK 2
(a) Key approaches of operations management
Definition of operation management :- Operations management is a systematic procedure
for managing supply-chain and logistics activities of entity in effective way. Various approaches
are used in the First Milk for executing business functions in effective way and carrying out
operational activities. Operations management approaches supports for making continuous
improvements in existing practices and it also supports for executing functions of the enterprise
in effective way. Diverse approaches that are used under operations managements re as described
:-
 Total quality management :- It is an effective system that is based on concept for making
positive improvements in every operational area of the enterprise for ensuring effective
performance of the business. Long term growth and success of the business is ensured
under this approach and major focus is given for enhancing consumer satisfaction level.
Organizational functions of First Milk are executed in customer focussed way and
involvement of all the stakeholders is taken for improving existing business functions of
the enterprise (Galliers and Leidner, 2014). Moreover, under this approach use of data,
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information, facts and figures is taken for continually improving existing business
functions of the enterprise in effective way. Total employee involvement is ensured
towards accomplishment of set targets and goals of the entity and quality improvement
program are organized for integrating quality into the design process. Major focus is also
given on process thinking and inputs for manufacturing activities are taken from suppliers
and key stakeholders and business processes are organized for transforming the inputs
into superior quality outputs (Stadtler, 2015). All the operational activities are continually
monitored for rendering value and worth to the consumers and integrated business system
is adopted in which business processes are merged. Strategic and systematic approach is
used for accomplishing set objectives and targets of entity and decision making process is
also used for making proper action plans and formulating strategies for business
(Holsapple, 2013.). leaders and managers can take significant initiatives for
implementing Total quality management program in the enterprise.
 Just in time Inventory management :- this method is used for reducing the flow time of all
the practices and ensuring availability of material for manufacturing and production
activities of the entity in effective way. Reduction of waste is done and it helps in
declining overall investment cost of the enterprise. Production time also reduces and
fewer flaws are observed in existing processes that are running in the enterprise. Overall
cost is reduces and storage cost for keeping the raw material in store is also reduces by
making use of this approach (Gilmour, 2013). Supply chain and logistics activities are
performed effectively and it becomes easier to execute business functions properly in an
organized way. Leaders and managers can make it ensure that all the required material
for executing business functions should be purchased on due time. It will help for saving
the storage cost and due to that inventory management will also become easier and
effective.
 The concept of continuous improvement (Kaizen) :- It is a Japanese approach towards
adopting practice of continuous improvement and it aids in making significant and
positive improvements in existing business practices (Gómez-Expósito, Conejo and
Cañizares, 2016). It is a five stage process under which major focus is given on involving
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all the stakeholders in the key business activities and necessary processes such as
purchasing, manufacturing, supplying dairy products in market and selling products in a
larger consumer market. Leaders and managers can take positive efforts for continually
improving the existing practices and procedures and it will help for making
improvements in existing practices and better productivity can be gained through this.
 Six sigma :- This approach is used for reducing the defects from the manufacturing
process that are carried out in the enterprise. It becomes possible for eliminating
unnecessary waste and practices and smooth functioning of manufacturing procedure
becomes possible due to that. Wastes are eliminated and it aids in saving overall
investment cost of the enterprise. Techniques and tools are used under this method for
removing wastages from the manufacturing activities. Managers and leaders of First Milk
can take significant initiatives for implementing Six sigma programs in the entity.
 Lean production :- It is data driven approach which is adopted for removing unnecessary
processes from the operational activities. Total time for executing business functions is
saved through this and overall investment cost for making products and services is
reduced. Leaders and managers of first milk can implement lean production programs for
reducing defects from the manufacturing and operational procedures. It helps for
executing required business functions in effective way.
 Queuing theory :- It is an effective approach that is used in operations management for
assessing the waiting time of queue lengths. Under this system routine networks are
formed for connecting single queues. Delay time in waiting lines is identified and arrival
process, number of servers and number of systems are identified through this method. It
supports in providing better and effective services to consumers and better supply-chain
and logistics functions are executed through this. Waiting time of required processes that
need to be executed are assessed and it helps for enhancing the efficiency of operational
process of the entity.
(b) Importance and value of operational management
Operations management supports in acquiring and accomplishing set targets and
objectives of First Milk in a systematic, strategic and organized way. It is required that all the
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approaches of operations management should be executed in planned way so that desired
objectives can be accomplished properly (Fernie and Sparks, 2014). Operations management
aids in completing various activities of entity in planned and effective way and transformation of
raw to finished products is done. Inputs including raw material that is gained from suppliers and
other stakeholders of the entity is converted into finished products and some important and major
functions including purchasing and procurement of material and other resources is done by
scrutinizing and analysing all the options that are available for business.
In addition to this logistics and supply chain activities are also performed properly and it
is ensured that all the finished goods should be supplied in the market for ensuring easy
availability of products for the consumers. Scheduling of required business functions and time
schedule for completing a specific function is also done under operation management and it aids
in completing all the desired functions effectively (Hallinger, 2013). Moreover, capacity
management is also done effectively and controlling of all the business activities is also done and
it supports in ensuring long term growth and success of the entity. Some important theory of
operations management such as six sigma principles supports for reducing unwanted procedures
from the current practices and it aids in ensuring smooth functioning of business entity. In
addition to that lean production system is one more crucial theory of operations management
provide organized and systematic methods for eliminating waste from the operational processes
of the enterprise (Gilmour, 2013.). Flaws from the existing business process is reduced and
smooth functioning of enterprise is ensured. It aids in reducing overall investment cost and
enhancing financial revenues and profitability of entity. Optimum utilization of resources of
organization is made possible and it aids in accomplishing the desired functions in effective way.
Leaders and managers can take significant initiatives for implementing approaches of operation
management. Control distribution system can be made more effective and all the required
material and inventory can be transported from one place to another. In addition to that
transformation of raw material and finished goods and services can also be made easier and
effective. Process design functions can also be made effective by implementing approaches of
operation management. Six sigma, Lean production, Just in time inventory and Total quality
management approaches. Process design and capacity management activities becomes easier and
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it supports for executing operation management productive in effective way. Moreover, logistics
and inventory management becomes easier and it supports for executing desired functions in
effective way. Scheduling and organising different business activities becomes easier and it
supports for running the operational activities of the entity in effective and organized way.
(c) Factors that gives impact on the operational management processes
External and internal business factors gives impact on execution of business activities and
due to that overall operational activities of the entity gets affected. Currently review of existing
operational activities of enterprise is done for managing the quality, efficiency and
responsiveness of firm by reducing cost and improving services on set targets. Diverse range of
factors that influence the business activities can be divided into external and external business
factors. Organizational culture and organisation structure are two most significant elements that
influence the working of the entity and execution of business process. Organisational structure is
method according to which task and work are allocated among staff members and organizational
culture is about values, attitudes, beliefs and traditions that are currently running in the entity
(Klarsfeld and Tatli, 2014). In addition to that skills and capabilities of staff members are also an
important element that gives impact on the operational activities that are performed in the
enterprise.
Policies, practices, strategies and norms that have been formulated by top management of
the company also gives impact on the working conditions and operational activities that are
performed in the business. Ethics that are followed in the enterprise and finance and resources
that have been allocated for performing business functions are also considered in this category.
In addition to this external business factors such as political, economical, social, technological,
environmental and legal factors also give influence on the execution of operational activities in
the enterprise (Gurman and Kniskern, 2014).
Corporate social responsibilities :- It is defined as contribution given by an organization for
making positive improvements in lives of needy local community people. It contributes towards
sustainable development of business and it help in providing social and environmental benefits to
the stakeholders.
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Business ethics :- These are defined as moral guidelines and codes followed in an organization
for carrying out business activities in effective and better way.
Stakeholder analysis :- It is defined as practice adopted for identifying about different individuals
and groups that gives impact on the business performance of the organization.
Relations of the organization with other stakeholders of entity including customers, shareholders,
suppliers, and partners also gives influence on the decision making process and execution of
operational activities in the enterprise.
Diverse range of internal and external business factors gives impact on the business environment
and wider community. Sustainable growth of the organization and overall growth of the entity
gets affected due to it. Stakeholders of the entity including customers, business partners,
shareholders, suppliers and staff member's comes in the category of internal business
stakeholders that affects the execution of business activities and performance of business.
Moreover, stakeholders affects the decision making process and overall decision formulation
procedure gets affected due to it (Kacmar and Tepper, 2013). Meeting the expectations and needs
of stakeholders aids ion ensuring positive and long term growth of the entity. In addition to this
business ethics that are followed in the enterprise also affects the overall execution of business
practices and all the operational activities of the enterprise gets influenced due to it.
Leadership and support shown by management also affects the business activities and
growth and sustainable long term growth of enterprise gets influenced by it. External business
factors such as political, economical, environmental, legal, social and technological also affects
the business activities. Regular advancements that are happening in the technical sector also
affects the performance of business (Slack, 2015). Community area also gets influenced due to
various external and internal business factors. For example corporate social responsibility
activities of the company are a significant initiative that has been taken by First Milk for bringing
changes among community people. Decisions and operational activities of the enterprise gives
impact on the community people and positive changes are brought in the lives of those people.
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(d) Evaluation how operational management processes can be improved
Leaders and managers that are working in First Milk can take significant initiatives for
making positive improvements in the operational management activities and meeting the
business objectives. Management of operational management such as just in time inventory, total
quality management and continuous improvement can be implement for enhancing the quality of
operational process that are running in the enterprise (Hallinger, 2013). In addition to that proper
communication channel can be developed in the enterprise and it will aid of ensuring proper flow
of communication and information in the enterprise and appropriate flow of data will be ensured.
In addition to that training and seminars can be organized for making improvements in skills and
capabilities of the staff members and it will aid for making significant improvements in existing
capabilities and performances rendered by the staff members. Moreover, steps can be taken for
eliminating unnecessary processes and reducing wastages from the business activities. In
addition to this effective strategies can be formed and involvement of staff members can be taken
for executing the necessary functions in effective way (Fernie and Sparks, 2014). Proper and
systematic supply chain activities can be scheduled so that business functions can be executed in
effective and planned way. Proper monitoring of overall operational activities can be done and
flaws and gaps can be removed from them. In addition to that innovative ideas and concepts can
be used for making modifications in existing business functions and it will support for meeting
the business objectives in effectual way.
(f) Critical evaluation of operations management and factors that gives impact on the wider
business environment
Operations management process and approaches that are used in First Milk supports in
meeting the objectives of entity in successful way. All the business functions are executed in pre
planned way and all task are completed in scheduled manner (Stadtler, 2015). First Milk offers
Milk, Cheese and other dairy products to consumers and all the products are sold from
manufacturing plant to market by making use of effective supply-chain and logistics channel.
Various factors such as organizational structure, organizational culture, skills and capabilities of
16

staff members and resources of organization gives impact on the operational activities that are
performed in the business.
In addition to that some external business factors such as political, legal, environmental,
economical, technological and legal elements gives impact on the functional activities that are
performed in the business (Holsapple, 2013). Operational management techniques such as
continuous improvement program Kaizen, Just in time inventory, and total quality management
aids for carrying out production, supply chain and logistics functions in effective way and it also
helps in reducing the negative impact of business factors on operational activities that are
performed in the entity. Approaches of operational management that has been used in First Milk
has proved beneficial in ensuring long term growth and success of the entity.
Contemporary business environment is made up of various elements that gives impact on the
various activities that are performed in the enterprise. Leaders and managers can play a
significant role in running corporate social responsibilities of the enterprise. All the required
business functions can be performed by following a certain ethical codes and standards.
Transparent and effective working environment can be provided to staff members and ethical
guidelines can be followed for carrying out business functions. Leaders and managers takes steps
for meeting the expectations of stakeholders and positive efforts are given by them for fulfilling
the requirements of them. Employees, customers, shareholders and suppliers can be provided
with effective and good value and it will support for enhancing loyalty of stakeholders. They can
take positive steps for meeting the expectations of stakeholders by encouraging and developing
sustaining entrepreneurship and entrepreneurship.
CONCLUSION
Summing up the present report it can be concluded that management and operations are
key functions that aids in ensuring long term growth and success of the business. Leaders and
managers play a significant role in rendering directions and instructions to the subordinates and it
helps the employees in following commands and instructions properly. Moreover, managers and
leaders apply different types of leadership approaches for handling a critical and complex
business situation and it includes situational approach, contingency approach and system
approach. All the approaches helps in resolving diverse range of issues that are being faced in the
17

enterprise and it also supports for managing and controlling overall business functions
effectively. Total quality management, Just in time inventory and continuous improvement
program are some significant approaches that can be used in the entity for improving the flow of
operational processes and making improvements in existing performance of the enterprise.
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