Positive and Negative Impact of Social Media on Business

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive and negative impact of using social media platform to carry out different operation of
the business..................................................................................................................................3
Challenges and measure of privacy and security at the time of surfing on social media
platform........................................................................................................................................4
Comparison between two social media plat form........................................................................6
why does social media is called the communication tool............................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Social media are the platform which used to facilitate creation of different idea and
information with help of network. This report highlights positive and negative impact of using
social media platform to carry out different operation of the business. After that the report
highlights the different challenges and measure of privacy and security at the time of surfing on
social media platform. After that the report highlights the comparison between two social media
plat form on the basis of different feature, benefit and suitability for business. In the end the
report highlights literature on why does social media is called the communication tool.
MAIN BODY
Positive and negative impact of using social media platform to carry out different operation of
the business
Social media are interactive computer mediated technologies which used to facilitate
creation or sharing of the idea and information with the help of virtual communities and network.
In the published paper Greenwood, Perrin and Duggan (2016), author highlights that social
media used to bring both negative and positive impact on the operation of the business. As paper
highlights that, Social awareness is one of the biggest benefit which is brought by the social
media to all the organization. As Social media has simplified the process of making relationship
with the person of diverse background. It has eventually results in increasing the flow of the
information about different culture and background via Social media, on the basis of the same
organization uses the same information to develop different product and service of an
organization. On the contrasting note the paper of Fuchs (2017) highlights that, Increasing social
awareness via Social media has also resulted in getting rise to many conflicts in the organization.
As all culture is based on the different ethics and norms to be followed. Any misinterpretation
about the content posted on the Social media platform, always used to give rise to conflict
between two different cultural groups in the organization, which used to impact the efficiency
and quality of operation of an organization.
Social media platform are also used by all the organization as a tool of marketing to
promote the offering of the company in the market. Allcott and Gentzkow (2017) author
highlights that social media used to help the organization in touching more number of consumer
in the market, as number of user using social media is very high in numbers. This help the
company in getting more eyes toward the product and more important in lesser period as