Positive and Negative Aspects of Being Offline and Online

This report discusses the positive and negative aspects of being offline and online for individuals and businesses. It also explores the challenges and measures of security and privacy when going online. Additionally, it describes the difference between a blog and a website and discusses various tools used to create a blog. The report concludes with a justification of whether a blog can be a communication tool.

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Compare and contrast between the positive and negative aspects of an individual and business
being offline and online...............................................................................................................1
Discuss the challenges and measures of security and privacy that individuals and business take
when they go online.....................................................................................................................5
Describe the difference between blog and website and also discuss various tools that could be
used to create blog. Can blog be a communication tool? Justify your answer............................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In modern world digital technology is rapidly increasing to get work done in more frequent
and efficient way. To use technology in in effective way proper education and skills of
Technology is required. In relation with these professional skills are considered as the career
development skills that are useful in enhancing guiding and supporting the career in more
effective way. These skills consider several attributes considering conflict management
leadership project management and many more in order to achieve success in various areas and
for these professional skills are required (Bradshaw, 2017). By considering the frequent changes
it is analyse that Technologies changes more rapidly and to use it in effective manner and
individual must need to get update and emerged. In order to operate digital Technologies digital
skills are required where navigation or guidance this must to achieve success in the world. Skills
are considered as soft skills in order to make sure the wellbeing in the digital world considering
the critical thinking communication problem solving and so on. Knowledge and skills both must
get upgraded on time because it is an ongoing process and useful to use internet without getting
any harm. In relation with this this report is going to cover both the positive and negative aspects
of individual and business for going offline and online. Moreover it also discuss the prominent
challenges to analyse the security and privacy and also discuss that how the blog is different
from website and what are the tools used to create blog.
MAIN BODY
Compare and contrast between the positive and negative aspects of an individual and business
being offline and online
Internet has changed the life of people and presently it is used in each and every
organisation and department for the particular purpose. It becomes the basic part of the daily life
that brings people together. Internet is essential for both the business and individuals in there
daily work and also useful in digital marketing banking and online business transactions (Gretter
and Yadav, 2016). It is considered as the easiest way by which relations can develop among the
customers and client. In addition to this it is useful in conducting research and determining the
buying habits taste and requirements of customers. That is also useful and analysing the new and
innovative skills regarding the internet that is useful for safe browsing and assessing that helps in
reducing the negative impact of it.
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In the context of Business
Impact Offline Online
Positive Impact Proper interaction with customers:
If organisations conduct their
business through offline mode then
it becomes easier for them to
develop healthy and proper relations
with their customers by interacting
with them. It describes the face to
face communication that put major
impact on the mind of individual
(Huda and et. al., 2017). By going
through offline mode the strategy of
the retailer is to develop good
relations with customers and acquire
more and more new customers with
the help of the existing ones through
word of mouth. In relation with this
it is considered as the traditional
method to do business and used by
old people to conduct their business
activities because they are more
polite and good in communication in
comparison to modern people.
Modern organizations preferred
online method to conduct their
business that save their time and cost
both.
Research competition: In relation
with this internet is useful for
business to organized market
research and determine the
Strategies for their competitors.
Moreover it is also useful in
analyzing the buying behavior
preferences and taste of customers.
In this context organizations create
their own website and allow their
consumers to have and assess proper
information regarding the business.
It is helpful for the business owners
in developing prominent policies
and strategies regarding their
customer base that are known as
terms and conditions (Jacobs, Amuta
and Jeon, 2017). Along with this
research should be conducted
continuously because the
requirements and Desire of
customers changes frequently. With
the help of internet businesses
become more competent in order to
find about the requirements of
change and do proper improvement
concerning this. But by considering
this not all the prominent
information is available on internet
and in terms of this organizations
need to develop prominent business
plan.
Negative Impact Infrastructure cost: In order to
develop business through offline
mode it becomes more costly as it
Destroy the reputation: As internet
is beneficial for the company then
somehow it has negative impact on
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needs additional cost including the
location physical appearance
infrastructure interior in order to
attract customers and so on. By
considering this offline business is
more costly instead of online
business (McKnight and et. al.,
2016). Moreover it also require
many staff members to deal with
customers at the same time as at the
time of occasion or peak time it
becomes quite hectic to deal with
customers with small number of
employees. Therefore it requires lot
of capital and expenses to deal by
offline business.
it. In terms of this several factors can
create issues considering the
customers reviews security issues on
May be the defective product
reached to the customers. Despite
from this customers are highly
influenced by the ranking and
reputation of the company as one
negative or wrong review can ruin
the rank in the online market. It
happened because of one dissatisfied
consumer can discourage the
purchasing behaviour of many
customers and it can become hurdle
in front of business and its
competence as it demotivate other
businesses and organisations to deal
via online business.
In the context of Individuals
Impact Offline Online
Positive Impact Helps in developing relations: In
modern world the use are using
internet and social media that leads
to become them antisocial and
separate them from their families
and relatives. When relation with
this not using internet and
developing communication with
relatives and family members is
more prominent for individuals and
especially for students to relieve
their stress and tension (Rogers,
2016). Communication is a best way
for individuals by which they
present their thought process solving
any queries regarding their age level.
Easier to do research: In relation
with this internet is more useful for
the people and especially for the
students to conduct research
regarding their wide range of studies
in order to collect huge information
that is available on internet. Internet
is useful for them in saving the time
and completing their studies as well.
As in traditional Times students
spend their time in libraries in order
to gather information that consume
lot of time but with the help of
electronic way it is more easy to
collect more information concerning
their research topic. Furthermore
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there are many sites to provide
online courses and material to
students that becomes easy for them
to carry forward their studies.
Negative Impact Consume lot of time for students:
By not considering internet in the
studies or in daily life it becomes
quite hard for students to conduct
their studies within the shorter
period of time. As without internet
they spend a lot of time and books
and libraries in order to collect
material for them to carry forward
their studies. In relation with this
offline classes can become more
costly as it required expenses for
teacher and study material as well.
Developing addiction: By
considering the uses of internet it
gets increasing on day to day basis
and becomes an addiction for the
kids as that tends to waste their
precious time over it. Through
online mode children’s got addicted
to several harmful games and other
websites that can wash their mind
and influences them to do relevant
activities and actions. Many of the
children spend their time or internet
by playing computer games instead
of playing outside that can become
hazardous for their health as well
(Li, and et. al., 2016). Furthermore,
the mind of young individuals can
also get corrupted due to their
exposure of relevant things that are
not useful for them and can distract
their mind and values as well.
Discuss the challenges and measures of security and privacy that individuals and business take
when they go online
Security: This challenge depicts the risk that is harmful by the computer system and can
leak personal details as well. This challenge can be in the form of physical and non physical as
anyone can steal the data and information that consists prominent information and non physical
in terms of virus attack. Security is the major threat for both the business and individuals as it
can leak their personal details and information that can be misused for their competitors and
other individuals in terms of blackmailing them. In order to get personal data of individual’s
hackers can hack the whole computer system and get the authority of the computer system. In
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relation with business their personal details carry plans, procedures and financial information and
if it get leak can become major threat for business and can destroy the entire Goodwill of
business (Suler, 2016) (Smith, 2018). In relation with individuals their Bank information contact
details meals and so on can hacked and other individual can go through this easily by misusing it
and acquire the access for their banking information and transaction. Therefore to overcome
these challenges and issues both business and individuals most secure dear information and data
from getting hacked by developing a strong password for it hand using data protection software.
These are the measures which are useful in avoiding and corrupting the system data loss of
information and controlling of computer system.
Privacy: This part put in physics on privacy problems and issues that are faced by
organizations and individuals due to the up gradation in technology as there are various ways by
which privacy can break down. In relation with this business and individuals both need to use
computers by which we can easily describe their needs regarding the security and protection by
considering the three potential factors such as confidentiality that are used to read data integrity
and order to make sure that information is change in more specific manner and availability which
is useful in ensuring that continuous accessibility of information. In addition to this security and
privacy both the factors are interconnected with each other due to security of data and privacy
that are must to prevent from any crime (Lecheler and Kruikemeier, 2016). In terms of business
to secure their personal information and data they need strong privacy for data system by which
they can surely protect the details of their employees meanwhile for individuals they need to
develop and create strong passwords and take strong measures to doctor privacy factors. So both
business and individuals need to take proper measures in bid to secure their personal data and
also need to opt suitable security and privacy measures.
Viruses: It is considered as the major threat factor that can harm the personal details of
both business and individuals by which users remain unaware regarding the leakage of their
personal details and corruption of information because of viruses. This factor can come because
of the carelessness and by using a relevant websites or clicking on wrong links. In relation with
this there are several types of viruses considering Trojan horse, Malware and so on that can harm
the data and information of individuals. In relation with this to cure from this both the
organizations and Society should install antivirus which can detect viruses at the same moment
(Berry and Fagerjord, 2017). It can cause duplication of files and also corrupt the whole
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computer system that can become problem for individuals. Moreover files and details might get
transfer from one computer to another one which can harm the reputation of business as if it gets
misused.
Decentralized power: Most of the challenges which internet faces in modern time are
directly consequence towards increasing the monopolization of power over the internet and the
business models to sustain the dynamic conditions. In relation with these prominent issues are
become harder to address that is concern to the high technology and government
disproportionate control becomes harder to analyze as the small number of factors overtake the
power and make prominent changes that are unwilling to do so. In terms of this the business
models require and provide and alternative way to reigning surveillance capital model in order to
sustain pluralistic and healthy digital economy.
Describe the difference between blog and website and also discuss various tools that could be
used to create blog. Can blog be a communication tool? Justify your answer
Website: A website can be anything on internet that represent in the form of HTML,
Java, JavaScript, Python, PHP and so on are considered as the website. A block can be the part of
website in terms of separate page and link it to the homepage. As website is the bigger think and
has its separate limitations that could be anything from the single page to many.
Blog: It is considered as the web log by which the blogger make use of chronological
listing of blog posts. A blog has the most recent shown content that is updated on regular basis.
In addition to this, blog can be stated with many services like word press, blogger and so on.
Comparison between Blog and website
Basis Blogs Website
Operated by Blogs are considered as the tool in
order to express the feeling of
individuals. In terms of this, only the
content and reader matters (O’Mara
and Harris, 2016). An individual can
easily manage the whole work of
blog as most of the blogs are run and
operated by single person only.
A website is more commercial and
an individual cannot operate it single
handedly. Website for the business
has several people in order to run
and manage the whole website.
Content The content of blog is changes on
frequent basis, depends on the
author on formal and informal basis,
The content of website include stats,
written in more professional and
formal way, only written in order to
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all written engagement and written
just for fun, educate and offering
relevant information.
offer information and does not
engage in any kind of discussion,
written for business purpose and
provide information about specific
product, industry and service.
Quantity of content In blogs, people find more content in
comparison to websites as it is
written in both formal and informal
manner. Moreover, blogs organize
the content in various ways in more
categories and also use some tags.
Websites does not carry more
information as they offer relevant
data and information regarding the
particular manner in more formal
way (Avidov-Ungar and Forkosh-
Baruch, 2018).
Blogging tools
Sumo: It is considered as the sweetest blogging tool out of all. It allows the blogger to
add social sharing buttons; capture email forms several analytics for the particular blog. There
are also paid version of the blog that gives the blogger accessibility to use more advanced
features of the tool like split testing and more enhanced templates. Sumo is considered as the all
time favourite blogging tool from the viewpoint of bloggers as it allows lot of versatility and
power at the free level (Arnold and Boggs, 2019). Its uses is incredibly simple by just putting it
on the side is quite not so enough to start the collecting emails like machine it has some steps
that are advantages for the blogger such as it guide to getting started with the list builder
optimise the pop ups offer various types of sign up and don’t let the new mails go to waste.
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Sendinblue: This kind of blogging tool considered as the Swiss knife of digital marketing
as in this blogger can design a personalized email templates by using their advanced email
options. Over in this blogger can use more customized SMS marketing and live chat to share
their blogs (Gretter and Yadav, 2016). Moreover in real time stats are also in demand to create a
high converting email copy. In relation with this E-Commerce sites recommend this blogging
tool as it comes with additional features considering Facebook ads, retargeting and landing page
creation and so on.
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Canva: It is probably the best tool on the web in order to create customized images by
which blogger can use it on the social media or as a part of blog posts. In relation with this it also
include many features considering think featured images and content images and so on in order
to make the blog more visually appealing and attractive (Huda and et. al., 2017). In terms of this
Canva is the quality of template as it offers the most important factors to succeeding with
blogging and social media in order to have great images. From the viewpoint of bloggers it is
also their best in terms of sharing images in quotes overlay. In this where bloggers can take and
image and add one of the favorite quotes to it.
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Can blog be a communication tool? Justify.
Yes, blogging is considered as the most significant communication tool by which anyone
can share their feelings and emotions with the help of it. In relation with this internet and
newspaper is considered as the most significant blogging tool. Blogs are useful in order to
communicate and inform other individuals and spread awareness among them (Jacobs, Amuta
and Jeon, 2017). With the help of blogs, it is easy for individuals to share their own personal
thoughts and feelings in most possible way to meet the unmet communication requirements.
CONCLUSION
By considering the above discussion it is analysed that professional skills are important to
use and browse internet in more successful manner without facing any hurdles. In relation with
this there are many factors that are present within the environment and can become threat for the
users while assessing internet as it has both positive and negative impact and in relation with this
individuals need to get aware regarding the uses of internet. There are many threats that are
present and can impact the business and individuals in terms of damaging their privacy and
security. Lastly it is analysed that how blog is different from website and its tools are also
discussed.
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REFERENCES
Books and Journals
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the digital era in light of demands of pedagogical innovation. Teaching and Teacher
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Berry, D.M. and Fagerjord, A., 2017. Digital humanities: knowledge and critique in a digital
age. John Wiley & Sons.
Bradshaw, P., 2017. The online journalism handbook: Skills to survive and thrive in the digital
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McKnight, K and et. al., 2016. Teaching in a digital age: How educators use technology to
improve student learning. Journal of research on technology in education. 48(3). pp.194-
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O’Mara, B. and Harris, A., 2016. Intercultural crossings in a digital age: ICT pathways with
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Rogers, D.L., 2016. The digital transformation playbook: Rethink your business for the digital
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Smith, R., 2018. Crime in the digital age: Controlling telecommunications and cyberspace
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Suler, J.R., 2016. Psychology of the digital age: Humans become electric. Cambridge University
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