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Report on Marketing Plan on the Bank

   

Added on  2020-05-01

16 Pages3726 Words46 Views
Running head: MARKETING PLANMARKETING PLANName of the StudentName of the UniversityAuthor Note

1MARKETING PLANExecutive Summary:The purpose of the report is to present a marketing plan on the Bank of Cancer ResearchAustralia in terms of achieving the basic goals of the same. The method includes the situationalanalysis of the market as well and the internal analysis of the resource and capabilities of thebank. The result represents fewer improvements in the strategies based on the marketing of theorganization in the potential market.

2MARKETING PLANTable of ContentsI.Introduction:............................................................................................................................3II.Situational Analysis:................................................................................................................3A.Internal Environment:.......................................................................................................3Marketing Goals and Objectives:............................................................................................3Marketing Strategy and Performance:.....................................................................................4Organizational Resources:.......................................................................................................4Current and anticipated cultural and structural issues:............................................................4B.Customer Environment:....................................................................................................5Current and Potential Customer:.............................................................................................5Utilities of the Product:............................................................................................................5Placement of the Products:......................................................................................................5Purchasing Behavior on the Basis of Time:............................................................................6Reason for Customers’ Choice of the Firm’s Product:............................................................6Probable Competing Values for Firm’s Service:.....................................................................7C.External Environment:......................................................................................................7PESTLE Analysis:...................................................................................................................7III.SWOT Analysis:...................................................................................................................8A.Strength:............................................................................................................................8B.Weakness:.........................................................................................................................8

3MARKETING PLANC.Opportunities:....................................................................................................................8D.Threats:..............................................................................................................................9E.Development of Competitive Advantage:.........................................................................9F.Strategic Focus:....................................................................................................................9IV.Marketing Goals and Objectives:.......................................................................................10Goal A:.......................................................................................................................................10Goal B:.......................................................................................................................................10V.Marketing Strategy:...............................................................................................................10A.Target Market:.................................................................................................................10B.Product Strategy:.............................................................................................................10C.Pricing Strategy:..............................................................................................................11D.Supply Chain Strategies:.................................................................................................11E.Integrated Marketing Communication Strategy:.............................................................11VI.Marketing Implementation:................................................................................................11VII.Conclusion:.........................................................................................................................12Reference:......................................................................................................................................13

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