Corporate Social Responsibility Analysis
Added on 2020-02-05
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STRATEGICMANAGEMENT &CORPORATE SOCIALRESPONSIBILITY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Assessment 1....................................................................................................................................1PESTLE analysis....................................................................................................................1Opportunities for NETFLIX...................................................................................................3ASSESSMENT 2.............................................................................................................................3Brief introduction to the company and its current CSR policy..............................................3Contribution of CSR activities in a company's success from perspective of variousstakeholders............................................................................................................................4Critical evaluation of Triple bottom line with reference to M&S company ........................8Recommendations to the M&S company.............................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONIn the present time, it has become important fort the companies to develop with thestrategic plans for the firm so as to ensure the achievement of goals and targets. It mainlyincludes the formulation and implementation of the objectives which are developed for thecompany to utilize the available resources in the most efficient manner. Thus, it becomes crucialfor the firm to develop an external and internal environment factors so as to evaluate with thesituation which is availing in the market and can have a high impact on the operations of thecompany. In this report NETFLIX company is been taken in the first assessment and M&S in thesecond assessment and in this an efficient analysis is been done to analyse the external factorswhich have a high impact on the activities performed by the organization. This will have positiveas well as negative effect on the business. As it is highly beneficial in evaluating with the threatsand opportunities which may affect the activities of the company to a greater extent. Further, itcan also be seen that with the external analysis it may lead to wrong strategic decisions taken bythe company. Moreover, it will involve with high cost to conduct with the survey to identify withthe factors which may affect the company on large scale. Assessment 1PESTLE analysisNETFLIX is a leading internet streaming media company which develops with differenttelevision programs for the people. Further, it is a subscription-based television program rentalservice which provide with the wide range of serials which can be subscribed by the means ofinternet and using US mail. Thus, with the help of adopting with efficient PESTLE analysis itassist them to evaluate the positive and negative factors which have a great impact on thebusiness. The following are the factors involved in the PESTLE analysis are:Political factors- It mainly involves with the company's external operations such as theregulations developed by the government or the political parties which have a control onthe smooth functioning of the company (Hitt, Ireland and Hoskisson, 2012). Thus, by theevaluation it has been seen that political factors has highly assisted the company toidentify with the best way on how with the increase in the revenue will have a affect onthe liability of tax. Furthermore, it has also assisted to eradicate with the barriers which1
hinder the company to enter into new markets. Moreover, they have also reduced with thepenalties for the violation of the political laws as well as regulations.Economic factors- It is been seen that economic factors has helped NETFLIX to growand develop in the market. Furthermore, the company has been evaluated with the factorssuch as consumer income, inflation and others things and have taken several measures toensure that the employees as well as clients are been satisfied to a greater extent. Inaddition to this, they are efficient enough in avoiding with much of the debt which mayhave negative impact on the business operations in the future (Swayne, Duncan andGinter, 2012). Social factors- This factor is highly dependent on the demographics and cultural changesoccurred in the economy. Thus, NETFLIX evaluate with the needs and requirements ofthe customers on the regular basis which assist them to attain the targets to a greaterextent. Technological factors- It involve with the factors which are highly related to the naturalenvironment which surrounds the company. Moreover, it must also develop and maintainwith the applications which the consumer can operate it in there smartphones, tablets andTV's. Legal factors- In this the rules and regulations are been included which are responsiblefor controlling the business environment to a greater extent. Further, it has been evaluatedthat with a unfavourable legislation can led to a difficult times in respect to the operatingthe business environment of NETFLIX (Cox and et.al., 2012). Environmental factors- It is mainly not highly significant for the NETFLIX as it isdealing with online production services. Thus, it is highly beneficial and a good sign forNETFLIX to go from physical DVD's to the online streaming which is less harmful forthe environment. Further, it is been successful in developing with the strategies whichhighly assist them in protecting and conserving the environment. Thus it can evaluated that the NETFLIX can succeed in the market at a higher pace and isefficient enough to compete with the other companies as all the factors are in the favour of thecompany which assist them to achieve the targets. 2
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