Strategic Marketing Case Study Questions and Analysis - Desklib

Running Head: Strategic Marketing
Australian Daily Industry
Strategic Marketing
Case Study Questions

Strategic Marketing P a g e | 1
Table of Content
Introduction...........................................................................................................................................2
Question 1.............................................................................................................................................3
Answer 1................................................................................................................................................3
Product life cycle Stages....................................................................................................................4
 Introduction Stage.................................................................................................................4
 Growth stage-........................................................................................................................4
 Maturity stage.......................................................................................................................4
 Decline stage..........................................................................................................................4
Marketing Strategies.........................................................................................................................5
Question 2.............................................................................................................................................6
Answer 2................................................................................................................................................6
Exhibit 4.............................................................................................................................................7
Interpretation....................................................................................................................................8
Exhibit 5.............................................................................................................................................8
Question 4...........................................................................................................................................10
Answer.................................................................................................................................................11
References...........................................................................................................................................14

Strategic Marketing P a g e | 2
Introduction
The case study here is based on the Australian Dairy Milk industry; the report contains many
exhibits and insights on the sale of different dairy products. It has been seen that the
Australian industry despite facing a tough time in the year 2008 was resilient; however its
international demand was falling (Australia, 2017). The case study has 4 questions which
need to be answered in the purview of 7 step case analysis framework, which goes as:
 Situation Analysis
 Assumption and missing information
 Statement of Problem
 Development of alternatives
 Evaluation of alternatives and recommendation
 Implementation
 Evaluation and Control

Strategic Marketing P a g e | 3
Question 1
Discuss the product life cycle (PLC) of cheese and butter and the issues that need to be
addressed by the marketers of these two products. In addressing this question you must
include a discussion on the marketing strategies that could be used by dairy producers at
each stage of the PLC
Answer 1
The global economic downturn of the year 2008 resulted in decreasing demand and prices
for the Australian dairy demands. However, due to the economic momentum in 2010, the
dairy farmers are optimistic about the growth of the industry (Rad & Lewis, 2014). The
industry has in all 4 main product, milk, cheese, butter and butter, out of the entire produce
around 40% is consumed domestically the other goes to international exports(Beggs, Fisher,
Jongman & Hemsworth,2015) The relationship between the dairy farmers and the super
market is extremely complicated, and it is a matter of time who will win the batter.