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Corporate Social Responsibility and Business

   

Added on  2020-01-28

17 Pages3522 Words83 Views
Leadership ManagementData Science and Big DataPolitical Science
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MANAGING A SUCCESSFUL BUSINESS PROJECT: A STUDYON WAITROSE CORPORATE SOCIAL RESPONSIBILITYPROGRAM
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Table of ContentsP 1 Introduction with aim and objectives....................................................................................................3P2 Overview of project management plan..................................................................................................3P3 Work breakdown structure and Gantt chart ..........................................................................................6M1 Comprehensive project management plan...........................................................................................8P 4 Small scale research ............................................................................................................................102.1 Quantitative data:................................................................................................................................10Qualitative data:........................................................................................................................................12M2, D1 Accuracy and reliability of adopted research method...................................................................12P 5 Presentation of findings:......................................................................................................................13P 6 Recommendations ..............................................................................................................................13M3 Evaluating selection of appropriate tools............................................................................................13P 7 Reflection of current project planning and learning:...........................................................................13M4, D2 Reflection on outcomes of project................................................................................................14Reference list:............................................................................................................................................15Appendix: ..................................................................................................................................................162| P a g e
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P 1 Introduction with aim and objectivesKey aim of this project is to conduct a small-scale project program to understand the impact ofthe Corporate Social Responsibility of Waitrose. In that case, the project has been proposed andconducted on the marketing perspectives to judge whether the current CSR policies and practicesare effective enough to influence the stakeholders and customers to choose the company over itsother competitors operating in the same sector. Aim and objective The main objective of the project with John Lewis reveals continuous implementation of itscurrent CSR in next 11 years until the 100th anniversary of the company. The aim of the projecthas been established as:'To continue the current CSR implementation practice within organisation till next 11 years.'Concerning to the project aims aligned with the company CSR, the objectives are:To improve the strengths of the brand with attaining sustainable growth in next few yearsTo offer better job opportunity with the associated partners to provide better pay to theemployeesTo achieve a sustainable financial performance supporting further capitalisation of thecompany P2 Overview of project management planThe project management plan involves following a certain sequence of pre-planned activities based on the requirements and objectives of the project. The planning phase includes selection ofthe project area along with the documentation and legal approval followed by the execution process of the project planning.Project cost: Activity descriptionAmountPlanning phase:Selection of the area of project2503| P a g e
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Documentation and approval 1250Estimation of time and cost280Detailed budget preparation500Selection of target audience and mode ofcommunication150Execution phase:Secondary research on current CSR practice 2560Distribution of questionnaire to stakeholders2550Data collection and summarisation3590Data analysis890Preparation of report and review2500Final report and submission360Total14880Project scope:The project of evaluating the impact of CSR on the stakeholders and customers has a largerscope and the sustainability of the business and long-term relationship with its stakes andcustomers relies on CSR practices to some extent. In this context, Kerzner (2013) stated that thevalue for money concept has a significant dependence on the social responsibility andgovernance practices to ensure a fair and ethical practice within company. Therefore, findings ofthis project will assure greater attachment of the stakes and customers to the company. On theother hand, the conduction of this project may include trouble in terms of data validity andauthenticity from the survey and biased opinion of the same. Moreover, the information fromsecondary sources regarding the company CSR is limited restricting the area of research. Time frame of the projection:The current project of analysing impact of Waitrose CSR on the company stakeholders andcustomers will consume almost 11 weeks from the day of start. Quality:Quality ensures the process and deliverables with the specifications of the standard, targeted todeliver at the end of the project execution. Quality in the current project will ensure the dataauthenticity where the data will be collected from the reliable sources and used without4| P a g e
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