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Business Strategy of Adidas

   

Added on  2020-05-11

7 Pages1184 Words116 Views
Running head: REPORT ON FOOTWEAR INDUSTRY 1Report on Footwear IndustryNameInstitution

REPORT ON FOOTWEAR INDUSTRY 2Table of ContentsSynopsis of the report......................................................................................................................4Historical background and location of Adidas Professional Global Footwear............................4Products........................................................................................................................................4Consumers and market.................................................................................................................5Competitors..................................................................................................................................5Environmental practice................................................................................................................5Notes of Business Strategy Game team meeting.............................................................................5Synopsis of the meeting...........................................................................................................6Notes on the review of the report.............................................................................................6References........................................................................................................................................8Appendix........................................................................................................................................10MEETING AGENDA............................................................................................................10

REPORT ON FOOTWEAR INDUSTRY 3Synopsis of the reportFootwear industry market is greatly contested sectioned with both big and small sizedplayers with marketers, designers and manufacturers looking for market. Footwear market hasbeen fragmented into two major categories namely; athletic wares and non- athletic. Athleticfootwear consists of sporting wares and lifestyle shoes. Also may include wares that are notdesigned for sport but are specifically meant for other activities (Nasir & Ito 2015). The boots ofsnowboards can also fall under the category of footwear industry. Globally, Adidas and Nike areable to collect a revenue of $ 5.0 plus billion dollars. The report will give insight on thegeographical sections of the company and total market share. On athletic shoes comprises ofdifferent shoes like slippers, work and dress shoes (Bharadwaj, El Sawy, Pavlou &Venkatraman, 2013).Historical background and location of Adidas Professional Global Footwear.The review of this report will intensely focus on the location, size, production strength,costing and pricing of the company and finally, the market share in the global market. Thecompetitive intelligence will further weigh on the crucial market strategies and portfolio of theproduct.Adidas is a German corporation operating worldwide. It’s headquartered in Herzogenaurach,Bavaria. It was founded in 1949, month of August. Adidas is the largest sportswear producingcompany in Europe and probably the second biggest producer globally. In the previous financialyear, Adidas garnered about $ 19.6 plus billion dollars (Annual Report, 2016).Products The key products of Adidas include the following sportswear of both men and womenand game ball equipment. The sports wares manufactured by the company are sport shoes,

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