Google’s Management Perspectives: Organizational Structure, Ethics, and Managerial Role

REPORT ON GOOGLE’S MANAGEMENT PERSPECTIVES
REPORT ON GOOGLE’S MANAGEMENT PERSPECTIVES
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1REPORT ON GOOGLE’S MANAGEMENT PERSPECTIVES
Executive Summary
The report is about an organizations functional, organizational structure, ethical standards
and managerial role. The study is about Google Inc, it is one of the biggest and most expanded
companies in the world. Report talks about how the mangers deals with the challenges and
risks while working a big organization. The report discusses the hypotheses related to the
behavior and performance of manager in the organization. How they address them and how does
the company bring changes by not harming its polices. The biggest challenges of the manager are
also highlighted and what steps they take to overcome those hurdles. The organization structure
of Google is analyzed to understand its working environment.

2REPORT ON GOOGLE’S MANAGEMENT PERSPECTIVES
Table of Contents
Introduction................................................................................................................ 3
Organizational structure and its success....................................................................3
Ethical practice of Google........................................................................................... 4
The role of manager................................................................................................... 5
Research methodology:.............................................................................................. 6
Conclusion.................................................................................................................. 8
References................................................................................................................. 9

3REPORT ON GOOGLE’S MANAGEMENT PERSPECTIVES
Introduction
Google Inc., it is among the biggest search engine companies in the world. It was
founded in 1998 by Sergey Brin and Larry Page. Google is an online search firm it offers more
than fifty Internet services and products. Ranging from mail to online document creation to
software for mobile phones. The product portfolio and the size makes it one of the high-tech
marketplace, along with Apple, IBM, and Microsoft. The service users daily search Google 200
million times a day (Alphabet Investor Relations, 2019). Year on year Google expanded
tremendously (Tam & Gray, 2016).
To accommodate this uncontrolled mass of data, Google built eleven data centers around
the world. These data centers required human resources to manage the work hassle free. This
level of expansion led Google to internal management problems. It was predicted by investors
and stakeholders that Google need more number of experienced managers to handle the work. In
2001 the company hired Eric Schmidt as chairman and chief executive officer (CEO) of the
company. He was ceo at Novell Inc. before joining Google. Page took the position of the
president of products, and Brin was president of technology. The trio ran the company as a
“triumvirate” and it worked perfectly in bringing the formal environment in the company
(Alphabet Investor Relations, 2019).
In 2015 Google reorganized itself to become a part of the holding company Alphabet Inc.
Google handles search engine, advertising, apps, and maps, Android and the video-sharing site
YouTube. In the recent day the company reshuffled the leader position and Page became CEO
of Alphabet, Brin its president, and Schmidt its executive chairman. Whereas Sundar Pichai,
took the senior vice president of products and became Google’s new CEO. The stable
combinations had added to the success of the company. The mission and vision is clearly shared
by the three leaders working in a stable operational environment.
Organizational structure and its success
Google’s success is linked to smoothly functioning of the organizational structure. It
supports organizational culture in to support the innovative minds. It has an arrangement of the
resources in the most suitable manner to achieve the overall prototype design of the organization.
The organizational culture is a set of behavioral tendencies, beliefs and values of the employees.