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Report On Information Systems- Qantas Airlines

   

Added on  2020-03-04

15 Pages3372 Words34 Views
1IS- Qantas Airlines caseRunning head: IS- QANTAS AIRLINES - CASEInformation system - Qantas Airlines caseName:Course:

2IS- Qantas Airlines caseAbstractThis report focuses on the importance of information systems, creativity and communicationskills to create an effective strategy for Qantas Airlines to be implemented after its problem onTwitter due to lack of experience in communication with customers through social mediachannels. It is important to have a strategic information system to help managers in taking theright decision based on quality data and to share quality information to the public to prevent thecrisis or lower its consequences.This report consists of four parts that goes sequentially from declaring the importance ofinformation and communication to create an action plan and recommendations to QantasAirlines.

3IS- Qantas Airlines caseTable of ContentsIntroduction.................................................................................................................................................4Part 1: Analytical information systems........................................................................................................4Part 2: Communication skills.......................................................................................................................6Part 3: Plan of action...................................................................................................................................8Part 4: Recommendations..........................................................................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................13

4IS- Qantas Airlines caseIntroductionThe digital evolution of social media is considered a double-edged weapon.Organizations find it a new chance for public communication with customers and at the sametime they feel the fear of losing control over the flow of information disseminated to the public.The technological development resulted in new job tasks to employees to manage theorganizational presence in the social media and provide prompt communication to consumers'activities towards the organization products or services. Organizations need to createcommunication strategies built on the organizational culture [ CITATION Lin13 \l 1033 ].Management at Qantas Airlines failed to communicate to the customers that is why itneeds a strategic information system to enable the management to take the right decision on atimely manner and to provide quality information at the right time to reduce the crisis effect. It isalso important to decide which customers are the targeted customers in order to direct the rightinformation to them in specific at the right time utilizing the social media channels [ CITATIONZiz17 \l 1033 ].Part 1: Analytical information systemsThe strategic importance of informationQantas Airlines need to gather information from the external environment to be able toacknowledge the changes that affect its business and the consumer changing needs. In order toaccess information and make good decisions, the information system is needed to enable themanagement at Qantas to access the necessary information on timely manner. The advances ininformation technology (IT) assisted in designing and deploying information systems. Whenmanagement within the organization starts to create relations between variables, and decide the

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