Advertising Campaign Name of the Student Name of the University Author
Added on 2020-02-23
15 Pages4100 Words431 Views
Running head: ADVERTISING AND PROMOTIONSAdvertising and PromotionsName of the StudentName of the UniversityAuthor Note
1ADVERTISING AND PROMOTIONSTable of ContentsIntroduction......................................................................................................................................2Discussion........................................................................................................................................3About the advertisement..................................................................................................................3Brand name and concept..................................................................................................................4Visual Identity.................................................................................................................................5Consumer problem and the solution by the advertisement..............................................................6Advertising strategy.........................................................................................................................7Creative strategy of the advertisement............................................................................................9Target audience of the brand.........................................................................................................10Selection of media channel............................................................................................................11Convincing power of the advertisement........................................................................................11Reference List................................................................................................................................12
2ADVERTISING AND PROMOTIONSIntroductionThe company known as Earthgrown Nature deals with various kinds of juice productsthat are being circulated to the consumers in Singapore. The company is in a need of a goodadvertising video that will help the company in being recognized by the consumers. the use ofadvertisements is necessary, as it helps in changing the image of the company in front of thecustomers. The use of billboards and hoardings help the customers in recognizing the brands ofthe company that are being offered within the market. It also helps the company in promoting thebrands among the customers so that they can be interested in buying the products. The technicalpart that is present in advertising has undergone massive development over a span of years,which has helped the advertisers in providing better insights regarding the creativity and theconcept of the products (Buil, De Chernatony and Martinez 2013). The primary aim of the report will be to address the promotional and the advertisingstrategies that have been taken up by the company so that it can spread awareness among thecustomers. The use of advertisements in the modern era has helped in the promotion of the brandby incorporating better ideas in their advertisement techniques. The use of the modern daymethods of advertising has helped the companies in being associated with the customers in anappropriate manner (De Mooij 2013). The report will also highlight about the concept of the advertisement, name of the brandalong with the problems that the consumers may face regarding the advertisement and the visualidentity. It will also throw light on the advertisement strategies that needs to be taken up by thecompany so that the brand can get recognized within the consumers. Additionally, it will help inproviding better ideas about the attitude that the customers have regarding the advertisement, the
3ADVERTISING AND PROMOTIONSaudience that has been targeted by the company and the channel through which theadvertisement will be provided to the customers. Discussion The use of commercials and advertisements has helped in the development of thecompanies by promoting the products in an effective manner. The primary goal of the companywill be to promote its product so that it can make profits more than its rival companies. the use ofthe advertisements will help in educating the audience about the product that is being producedby the company. The use of the advertisement will also provide a competitive advantage to thefirm, as it will help in attracting the more number of consumers (Huang and Sarigollu 2014).About the advertisement The advertisement of the company shows that it uses the best quality oranges inproducing the fruit juice. It can be seen that the oranges are being handpicked by the workers sothat they can be able to evaluate the quality of the raw material before being sent in to the line ofproduction (Aaker and Joachimsthaler 2012). This will help the company in mitigating the riskof using sour or the stale oranges that may lead to a bad production within the company. Thecompany uses the best products so that the customers can get the best products from thecompany. This will help the company in attracting more number of customers, as the customersare likely to shift from their previous companies to Earthgrown (Aguirre et al. 2015).
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