logo

Public Relation of Malaysian Airlines : Report

10 Pages1990 Words54 Views
   

Added on  2020-07-22

Public Relation of Malaysian Airlines : Report

   Added on 2020-07-22

ShareRelated Documents
prs 303 Public Relation
Public Relation of Malaysian Airlines : Report_1
TABLE OF CONTENTSINTRODUCTION...............................................................................................................1MAIN REPORT..................................................................................................................1PR errors of Malaysian Airlines......................................................................................1PR theoretical framework...............................................................................................4CONCLUSIONS................................................................................................................5RECOMMENDATIONS.....................................................................................................5REFERENCES..................................................................................................................7
Public Relation of Malaysian Airlines : Report_2
INTRODUCTION Public relations may be served as a practice in relation to managing the flow ofinformation between an organization and the public. The main motive behind ofcompany behind undertaking the practices of public relations is to persuade concernedstakeholders about its leadership, products and political decisions. Tool of publicrelation provides high level of assistance to the business unit in protecting its imageduring adverse time. The present report is based on the case situation of MalaysiaAirline crisis which will shed light on the error take place in the public relation strategiesundertaken by it. This report will develop understanding about the theoretical frameworkrelated to public relations. Besides this, report also presents the manner through whichcompany can handle issue from PR perspective. MAIN REPORT PR errors of Malaysian AirlinesBy doing assessment, it has found that terrible crisis is facing by MalaysiaAirlines with flight MH370. Moreover, such flight has disappeared in thin withapproximately 200 passengers and crew members. In order to deal with such situation,Malaysian airlines have established a crisis communications home base. Hence, all theupdates regarding crisis are published by Malaysian Airlines on this home base which inturn considered as user friendly approach and easy to navigate. Further, tocommunicate with public and maintaining effective relationship with them MalaysianAirlines have placed all the required information on social sites such as Facebook as1
Public Relation of Malaysian Airlines : Report_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Crisis Communication Plan for Malaysia Airlines MH370 Flight
|13
|3628
|277

The United Airlines Flight 3411 Public Relation Error Report
|17
|3257
|164

Public Relation Theories and Practises | Case Study
|15
|3284
|509

Report on Public Relation- United Airlines
|15
|4136
|151

Report on Operating and Financial Analysis
|20
|3025
|37

Management Communication Assignment - Qantas Airlines
|8
|1642
|346