Report on Business Strategies used by Servis Shoes

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Report
Submitted
DR.AHSAN
Submitted
MUSHAHID HUSSAIN
2k19/BBAE/106
Report on Servis Shoes
Submitted To:
DR.AHSAN-UL-HAQ SHAIKH
Submitted By:
MUSHAHID HUSSAIN
ROLL NO:
2k19/BBAE/106
HAQ SHAIKH

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TABLE OF CONTENTS
• Executive Summary... ...................................................................................04
• Vision & Mission ........................................................................................... 05
• History of service ...........................................................................................06
• Board and management ...............................................................................07
• Footwear Brand and Retail .......................................................................... 08
• Shoe-Planet...................................................................................................09
• Analysis
i. SWOT Analysis................................................................11
• Business plan ..............................................................................................12
i. Segmentation ................................................................................. 13
ii. Tarhet Market................................................................................. 12
iii. Positioning... ..................................................................................14
iv. 4P’s ................................................................................................14
• Recommendations...................................................................................... 16
• Conclusion.................................................................................................. 17
• References ................................................................................................. 18

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ACKNOWLDGEMENT
In this section, we would like to take the opportunity to express our gratitude and
appreciation to everyone who have contributed their efforts and times in helping us to
complete this research project throughout the duration of time.
First of all we are very grateful to Allah almighty that enabled us to utilize our
knowledgeand skills for the preparation and completion of our project. Without Whose
guidance we are unable to complete this project on time.
We would like to express our deepest and humble gratitude to DR.AHSAN-UL-HAQ
SHAIKH
who supervised us tolerantly and patiently by providing valuable guidance,
advice, support as well as motivation from the very beginning until the completion of this
research.
We are also very thankful to our parents, family and well-wishers for their moral
support without which we can’t be able to do this work.

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EXECUTIVE SUMMARY
Servis has a renowned name in the footwear industry. Service industry limited
manufacture shoes and Service Sales Corporation(SSC) sells the shoes. Calza, Liza,
Cheetah, Don Carlos, Toz, N- Dure, Skooz are the brands of service sales corporation.
SSC has launched a new brand for SEC- A named as SHOE PLANET. Service
Industry Limited (SIL) is a public limited company and
service sales corporation is private limited company. This report takes into both
companies(except shoe planet) in order to analyze all the aspects of shoe Business.
Different models are being applied to this company in order to analyze the performance
and to found out the possible weaknesses and growth opportunities for the company.
Models that are being used are as follows internal factor analysis, external factor
analysis, strategic factor analysis, competitive analysis, industry analysis, BCG model,
value chain model, VRIO model, porter generic strategies. All these models were
applied to this company in order to analyze the performance. Financial analysis as
compared to competitor is being done that showed that immediate steps needs to be
taken in order to grow in future
Recommendations at the end of the reports show clear direction for the company.
Company should implement these recommendations in order to attain superior financial
performance for all the stakeholders. Company is in strong position to implement these
recommendations and to attain 70% untapped market share.

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VISION
To be a market leader providing quality footwear, tire & tube and allied products. To
strive forexcellence and global recognition by continuous improvement, innovation,
dedication and growth.
• To be result oriented and profitable company by consistently improving
market share,quality diversity, presentation, reliability and customer acceptance.
• To emerge as a growth oriented concern ensuring optimum return and value addition
to
Its shareholders.
• To ensure cost consciousness in decision making and operation without
compromisingthe commitment to quality.
• To create an efficient resource management and conducive business
environment.
Evolving an effective leadership by creating a highly professional and
motivatedmanagement team fully equipped to meet any challenge.
MISSION

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SERVIS GROUP
HISTORY OF SERVIS
The tale of "Serves" starts with a gathering of companions - youthful, vivacious, and
straightfrom school - who built up Service Industries over 50 years prior.
These young fellows, named Ch. Nazar Muhammad (Late), Ch. Muhammad Hussain
(Late) –both from Gujrat locale and Ch. Muhammad Saeed (Late) from Gujranwala
District, began
business in 1941 at a little scale in Lahore. Around then, they were just assembling
handbags and some different sports merchandise. Inside of years their business
prospered surprisingly and they were supplying their items to each side of India at the
era of Partition.
In 1954, they introduced a shoe assembling plant at modern range Gulberg, Lahore.
They began production around the same time. The business began producing different
sorts of shoes. Later administration moved the plant from Lahore to Gujrat. Service
Sales Corporation (Pvt.) Ltd. – the Group's advertising organization – was built up in
1959. Modesty, reasonableness, and admiration were the qualities near to the heart of
these authors and it were these qualities that prompted exceptional achievement of the
Group throughout the years.
Servis Group is a standout amongst the most regarded corporate nationals of the nation
and has arich legacy spreading over a large portion of a century.
Today the Group is Pakistan's biggest footwear maker and exporter with interest in
wholesale and retail segments. With a developing arrangement of brands and an across