Small Business Development & Management

This assignment delves into the intricacies of small business development and management. It examines crucial elements such as business plan creation, the role of networks in fostering innovation and growth, and the significance of sustainable practices within small-scale enterprises. The analysis utilizes various scholarly sources and real-world examples to illustrate key concepts and provide insights into successful small business strategies.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Produce a profile of an organisation.....................................................................................1
1.2 Carry out an analysis of the business using comparative measures of performance............3
TASK 2............................................................................................................................................5
2.1 Appropriate action to be taken to overcome from the weakness and describe the
appropriate justification..............................................................................................................5
M1) Recommendations with justification to overcome the weaknesses....................................7
2.2 Analyse the various ways in that the existing performance of the Company is maintained
and strengthen.............................................................................................................................8
2.3 Finding out the new areas where the organisation can expand their business....................10
TASK 3..........................................................................................................................................11
3.1 Produce an assessment of existing business objectives and plans......................................11
M2) Sources of information in the work...................................................................................12
3.2 Revise business plan to incorporate appropriate changes...................................................12
D1) Improvements while business plans to incorporate appropriate changes..........................14
3.3 Prepare an action plan to implement the changes...............................................................14
M3) Action plan template.........................................................................................................16
D2) Approach to research and study for completion of work...................................................16
TASK 4..........................................................................................................................................17
4.1 Report on the impact of the proposed changes on the business and its personnel..............17
4.2 Plan how the changes will be managed in the business .....................................................18
D3) Ideas for business plan.......................................................................................................19
4.3 Monitor the improvement...................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
Small-Scale Enterprise. 2014. [Online]. Available through :........................................................22

INDEX OF TABLES
Table 1: Business plan for Hungryhouse.......................................................................................12
Table 2: Action plan.......................................................................................................................13

ILLUSTRATION INDEX
Illustration 1: Hungryhouse position in comparison to Divine Organic Foods...............................4
Illustration 2: Essentials of business plan......................................................................................12

INTRODUCTION
In the food industry there are various small medium-sized enterprise that help them to
generate the revenues and earn more profits. Thus, they contribute towards the economic
development and also increase GDP of the country by increase sales as well as create more jobs.
The report in context to the to the hungry house holding limited is that they are highly capable in
recovering the cost that arise at the time of running business that resultant into enhance the
company sales in consist manner (Schoonjans, 2013). Thus, they should adopt the company
resource enterprise planning software programs through which the managers able to transacting
the with each financial treatments and also able to earn incomes. They can effectively controlling
cost whether they are direct or indirect expenses that can be capable in controlling in appropriate
manner that leads to generating more revenues which leads to increase higher profits in future
financial timing period.
TASK 1
1.1 Produce a profile of an organisation
The Company Dragons Den has a different firm that obtaining the financial services for
the purpose of expanding business. Thus, from all the organisation that are one firm that are
selected that are as described as follows-
Company Name The Hungry holding Ltd is under food industry where they
operated their business by providing food products in London's
Local community.
Structure of owner There are two active main directors within the hungry house
Company run their business in food industry. The main officer
or directors are under this that are described below:
 The MRONGOVIUS, ALICE LISA: They are the main
director of the Hungry holding Ltd who are appointed
within the company on the effectual date on the month
February 1, 2016. He play a greatest role for director and
the another occupation of him is Chief executive
director.
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 OBTBERG, NIKLAS: They are also one of the main
director that are appointed within the organisation on the
effective date on the April, 25 2012 (Urban and Naidoo,
2012 ). They play their work as a director and also he is
a managing director of this particular company are the
Hungry House limited.
Organisation history The Hungry house limited are mainly found in the 2007 year
under the food industry in the London city. Thereafter, they are
mainly incorporated on the month April 7th , 2007. They deliver
the food products and offer a better quality of services in the
particular target segment for the purpose of increasing profits.
Business activities The most important activities of the company is that they
deliver a foods products or services by the modern technology
such as social media to the customers.
Firm location The Hungry house holding are the London based firm an there
Location are as described below-
Blue Dot consulting limited, Chester House Fulham Green, at
the 81/83 Fulham high street, London, SW6 3JA.
Hungry house holding Strength and weaknesses
Strengthen: They offer the nutritional and hygienic food products to the targeted customers of the
London market. They have a capability and ability to effectively able to recover the starting expenses and
cost (Rocha, 2012). They have strong brand image and goodwill in the minds of customers in the
marketplace.
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 There are various types of unique food dishes that are able to retain and attract the several
numbers of consumers from the target marketplace.
Weaknesses:
 The major weakness of that particular company that is hungry house limited which has no
presence in the wider marketplace.
 The another weakness of this company is that they do not have a various type of
promotional and advertisement activities.
 They have not appropriate strategies to maintaining the level of inventory.
 There is a lack of development and training session in the Hungry House limited.
Therefore, it is recognised that Hungryhouse has effective goodwill in market but due to
some efficiencies, it has to face issues like; lack of fund and resources, lack in organising
training and development programs for working efficiencies of workers. However, it is essential
for entity to increase strengths and reducing weaknesses occurred for proper management of
business operations. Including this, through adopting new technologies and improving quality
services of will be able to enhance marketability and competitiveness. Thus, preparing strategies
and managing its business operations are able to increase effectiveness and further
implementations.
1.2 Carry out an analysis of the business using comparative measures of performance
In the food industry in which there are several small medium-sized enterprises which are
currently operating their business in food or services products at local community of a particular
country. The Divine Organic Foods Companies is the main competitor of the Hungry house Ltd
Holding that was mainly incorporated in the month of October 29th in year 2009. They both are
the main company who are mainly operating their business in that particular the food industry
and there is a financial performance that are mainly described which are as described as below-
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Interpretation: There is a table that are mentioned above in which there is data and figures that
shows the performance of both the company that are Hungry House Holding limited and the
Divine Organic Food Companies UK limited (Neneh, 2012). The above figures shows the net
profit and company sales that are described further in it has been interpreted that there is a
downward flow of the profit as well as sales at the starting stage. Thereafter, these both variables
are increase continuously over a particular timing period. It ha s been analysed from the above
data and figures in which it has been said that Hungry house limited are capable of producing
revenues in the year 2010 that have 8000 GBP. Beside this, there competitor of this cited
Company producing the sales revenue generating that are ½ of £3000. Apart from this, it has
been analyzed that both of the Company's sales profits are now goes downwards that in the
accounting year, 2012. Thereafter, the Hungry house limited sales as well as company Divine
Organic limited are increase consistently in the financial year from 2012 to 2016. Thus, in the
accounting year,2013 the sale of Hungry house limited and the competitor Divine Organic
limited the sale profit is £9500 and £4000 that are respectively. Furthermore, the profit of the
cited Company and its competitor under the food sector that are £2185 and £720 which was in
the year, 2013. Thus, the data and figures show that both the organization under the food
industry have a capability to attract the customers from the target market that leads to earn higher
profits and increase sales of its products or services.
Thereafter, they generating revenues and profits of the both company are improve
frequently and that attain at the £12900 and £3870. Therefore, the competitor of the cited
4
Illustration 1: Hungryhouse position in comparison to Divine Organic Foods

Company are capable in producing the more revenue in the accounting year that reaches up to
the £9700 and £2037. The hungry have an effective technique that assist them to attracting the
potential customers and able to control production cost as comparison to Divine organic limited
(Kaushik, Khanduja, Mittal and Jaglan, 2012). It has been also analyzed that if there is a
comparison among both companies in which it said that hungry limited Company have an ability
to recover the expenses at the initial startups and it has a brand image in the mind of customers in
the market than the divine Company. Thus, there are various reason regard to Hungry house
holding limited is that they are capable in earning a higher amount of sales profits and generate
more revenue at the financial year.
Different competitive tools can be used for analyzing market position and
competitiveness of Hungryhouse. For example; identifying financial records, benchmarking and
so on. Likewise, evaluating ratio analysis is also able to understand last years and current
financial position of the small enterprise. Therefore, comparison in economic position with last
years is determined generates different ideas for further implementations.
Similarly, benchmarking is crucial for identifying market position of small scale
enterprise with other competitive entities. Therefore, potential of entity to face competition and
making decisions for further years are created efficiently.
TASK 2
2.1 Appropriate action to be taken to overcome from the weakness and describe the appropriate
justification
All firms are finding out the ways to minimize the different types of weakness that are
facing by the company in the business environment. It does not matter that the company is
operating in what industries whether they are food industry and any another segment. Thus, to
overcome from weakness the organisation finding out the ways to reduce by implementing in
different situations. The management of a company adopts the different type of tactics that assist
them to increase the business performance in that particular target marketplace. In the present
case, the hungry house holding limited which deliver the food product through social media or
online platform and also deliver their services though offline trading. Thus, these are major
weakness of this particular company and there are several weakness of this firm as they does not
opt the effective marketing and promotional strategies that are highly impacting on their sales in
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negative manner (Teasdale, 2012). Furthermore, they are not able to handling the large stock at
the same time of food products and one more weakness is that have not appropriate training and
development session to improves the skills of its staff workers and aware the customers.
Therefore, for the purpose of minimizing the all weakness that are discussed above regard
to the weakness of the hungry house limited company. Thus, to overcome from these weakness
the cited Company should adopt the effective advertisement strategies and also promotional
strategies for the purpose of enhancing the sales and capture the wider marketplace. Thus, there
are various types of advertising tools that are available in the market but the company choose as
per their situations. It directly able the Company to effectively promoting their foods products in
the target market and also able to capture market by delivering the food items in that particular
segment. Therefore, in context to the cited company as is that they should adopt the social media
website for the purpose of promoting their existing as well as new products items as nowadays
most of the people are keep in touch with the latest technology are the internet. Thus, this type of
strategies are most effective that capture the large market share at very low cost of promotion
and it gives the better returns for that particular strategies. Thus, it assist the company to
effectively overcome with their weaknesses if they use this particular promotion and
advertisement strategies that are discussed below.
Along with that, the cited Company can used the various tools that are analysing the
pattern and re-order level that able them to sell the food items in that particular market segment.
It can effectively manage the inventory stock of food products and maintain the raw material in
effective manner. Therefore, the company should adopt the just in time strategy that assist them
to manage the supply of food products or services at particular the right timing and manage the
stock levels' quantity (Storey, 2016). Thus, this technique are widely used by most of the
companies and the cited company should adopts for the purpose of managing the food stock
items. In context to overcoming from weakness of hungry house Company is that they necessary
to hire a highly skilled workers so, they can able to manage each situations. Therefore, the above
strategies that are adopted by the Hungry house limited is that to reduce their recent weakness
and develop the high skilled worker in effective manner.
To overcome all this weakness Hungry house limited used various types of strategies
such as :
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Strict action against labour: Strict monitoring and control is very important to way to
improve the performance of personnels. In addition to this, company should organise the training
and development program through which employees can easily learn the skill, knowledge and
working criteria and improve their performance.
New machines : With help of this way firm can improve the quality of food. In this
manner company should installed new machines and equipment of manufacturing.
Complimentary drinks or food : In this way company should provide complimentary
drinks and foods to regular customer. Giving complementary food and drinks to regular can be
noticed by new customers. Obviously, new ones would like to avail these benefits as well. So,
for this they will try to become regular customers hence, will increase their sales and loyalty
towards their company will increase.
Following strategies are to be implemented to improve performance of Hungryhouse can
be understood as:
 Analysing actual performance of the entity critically and strategies for further
implementations.
 Organising training and development programs to encourage them for better coordination
towards team building.
 Adopting new technologies for improving its food quality and also for attracting
customers towards the services.
Therefore, for following on above mentioned actions will be efficient to reduce
weaknesses occurred in Hungryhouse. In accordance to this, adopting new techniques is effective
for increasing quality services of enterprise and implementing further activities. However,
organising training and development programs is suitable to increase working efficiencies of
workers and encouraging them for effective coordination in business operations. Thus, with the
help of implementing these strategies, Hungryhouse will be able to expand its entity efficiently
affect further business operations and its effectiveness at maximum level.
M1) Recommendations with justification to overcome the weaknesses
For reducing weaknesses occurred during business operations of Hungry house Ltd,
preparing and implementing strategies is required. However, adopting new technologies will be
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able to improve food quality and increasing demand of customers for the services. Likewise,
analysing workers' performance and work for better coordination in team work is effective
achieve organisation's effectiveness. Therefore, it is justified that weaknesses occurred in the
organisation can be overcome by implementing these strategies efficiently.
2.2 Analyse the various ways in that the existing performance of the Company is maintained and
strengthen
Each organisation has a strengths in kits industry in that it assist them to effectively run
the business functions in effective manner. It directly leads to enhance sales profit and generating
more revenue at the accounting year. The major strength of hungry house holding limited is that
as they are able to deliver the hygienic food items and have an ability to cover the initial start up
expenditures. Apart from this they can able to build a strong brand image and develop a unique
as well as innovative food dishes. The most recent strength of the company is that they can
enhance the business performance of the company so, can manage through adopting strategic
approach. The company maintain their existing performance by adopting the strategic approach.
There are various strategies as well as tactics for the purpose is that to make use of high-quality
of nutritional product that are mainly checked through the measurement of quality such as
trademarks, ISI and food association etc.
Therefore, the management of the company are able to make usage high-quality of items
in the products that consist of betterment and rich nutritional which able them to deliver or serve
the good quality of foods product to the consumers. Thus, the type of nutritional products are not
affecting on the consumers health of consumers in negative ways that resultant into attracting the
consumer in large. Thus, they are able to purchase the food items in effective ways than the
competitive industry rivalry companies (Ratten, 2014). In context to the hungry house holding
limited is that they are highly capable in recovering the cost that arise at the time of running
business that resultant into enhance the company sales in consist manner. Thus, they should
adopt the company resource enterprise planning software programs through which the managers
able to transacting the with each financial treatments and also able to earn incomes. They can
effectively control cost whether they are direct or indirect expenses that can be capable in
controlling in appropriate manner that leads to generating more revenues which leads to increase
higher profits in future financial timing period.
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Thereafter, to enhance the strong image in the food industry the management of the
hungry house holding carry out the corporate social responsibilities. Thus, with this strategies the
cited company can capable in attracting the social sectors toward. Therefore, the cited Company
are required to adopt the CSR activities which assist them to improves the educational as well as
charity sector. Thus, under this both sectors help them to effectively attracting towards the Li, X.,
and Tong, 2014 society that help them to build a goodwill and strong image. Along with that, it
hire the high skilled workers for the particular R&D department which assist them to research
something new and unique or innovative food items. Thereafter, the cited company can
effectively adopt the particular strategies for the purpose of serving the innovative food item in
the London city. In order to improve its strengthened, Company also deals in doing events like
weddings, birthday celebrations, cocktails, corporate events, feasts and festivals etc. Company
should organise training and development program for its employees so as they can learn new
skill, talent, knowledge and ability about the work. While employees performance has improved
then entire business performance can automatically improve. Performance can only be improved
when company gives it utmost output and is ready to bring innovative ideas. In addition to this,
company should allow open communication at workplace so as every employees can freely share
their work related issue, conflicts and suggestion.
However, existing performance of Hungryhouse can be maintained effectively affect
further operations and its competitiveness. In this regard, by getting updated with new
technologies will be able to maintain attraction of customers with its services. Including this, for
creating positive environment of enterprise, it is needed to conduct training and development
programs for better work performance and effective coordination of team members. Similarly,
allocating resources and fund adequately remain able to manage all business operations
effectively. Therefore, by following on these tips, existing performance of small scale enterprise
can be maintained for longer time period and improving its quality services.
Existing market position of Hungryhouse can be maintained and increased through
providing services according to customers requirements. It impacts on their satisfaction level
with food services and accommodation. In this regard, utilizing resources and food is able to gain
proper management of production and distribution system. However, adopting new technologies
is efficient for improving services and maintaining customers' trust with its services.
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2.3 Finding out the new areas where the organisation can expand their business
In the hungry house limited there is a suggestion that help the to assist them to enhance
the business activities due to which company sales increase and generating more revenue. Thus,
they can effectively capture the higher market share in the financial accounting year. In regard to
this, the management are required to adopt the several strategies regard to advertisement and
promotion that help them to make presence globally (Hatten, 2015). The company should adopt
the Ansoff model in which there are various strategies are to be under taken are the market
development, product development, market penetration and diversification. Apart from this, the
another effective strategies for cited company is that among the model is the market development
that assist the company to enter into the new market whether its is known or unknown.
As per this, the company adopt the market development strategies that assist them to
enter into the new market and make a global presence which is Asian market that assist them to
make profits in the food sector. Thus, in the Asian market that is the emerging market so, they
can able to deliver food products in the local community. They also assist them to buy the food
items at lower cost that enhance the better nutritional. There are various areas where it can
expand their business. One is the farming sector which is good for the company's growth. By
growing crops help to enhance the sell with high profits. By offering franchise or business
opportunities help to increase the level of business.
For expansion of Hungryhouse, different methods can be used such as; providing fresh
and secured food as well satisfying customers with its services effectively. Moreover, through
adopting creativity and new innovations will be effective for enterprise to implement services
and increasing demand on large scale. Including this, technological update for providing food
and accommodation services of the entity will be able to increase its efficiency and
competitiveness at maximum level. Moreover, by conducting licence facilities is also able to
increase entity's effectiveness and protecting from legal issue regarding services. Thus, through
implementing these new areas, food and accommodation services of Hungryhouse can be
increased at higher level efficiently.
Expansion of the entity can be done in following range as:
 Product development or new variety of food according to different countries' culture and
satisfying customers at maximum level.
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 Through entering into new market is also effective for expansion of Hungryhouse.
 Entity can expand through establishing new stores for providing food services.
 Online marketing and food's delivery is also source for business expansion.
TASK 3
3.1 Produce an assessment of existing business objectives and plans
Hungry house holding limited is a food online company that offer a food items through
online over the internet to the people at anytime anywhere they want to purchase. There are
several types of food item are the Indian, Pizza, Chinese and more and the rank of this restaurant
at the top. Thus, there are SMART objectives that provide advantages that help them to reach at
the objectives in effectively manner. Therefore, there are various objectives as well as plans of
the organisation that are as follows-
 Specific- The main objectives of the company is that they find out the gap and fill the gap
To provide effective products due to which provide the food products through online
 Measurable- Capturing the market share of UK market is about the 20% in the year 2019
that expanding the business in various other countries (Gronum, 2012).
 Assignable- It can be attainable by conducting the market research for the purpose of
identifies the customer desires and wants in regard to culture, taste and food habits etc.
 Realistic- Established a innovative dishes and effective opt the latest technology. Thus,
the particular market segment in different groups for the purpose of capturing the market
share and fulfil the desire of customers.
 Time-related- The objectives can be achievable objectives and capture the market share
is about the 20% in year latest by 2 year.
The hungry house holding limited is adamant and is opting great techniques to market
itself. It also shows films about their events they do. It has main objective is to earn the
maximum profitability and market share by deliver high quality of food products. It wants to
attract the large number of customer and wants to become the number one food retailer such as
McDonald and KFC. This also promotes their catering and event management work. Marketing
is working for them and is a positive sign.
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The project is based on expansion of Hungryhouse through establishing new entity in
London. Therefore, its current performance is analysed on which further decisions are made
regarding business operations. In addition to this, it is also planning to provide food in variety
like; pizza, burger and other fast foods. Therefore, the main business objective is to expand hotel
entity and improving its quality services affect marketability and competitive strategies for
longer time period.
Business plan and set objectives regarding expansion of entity and improving its
performance are as:
 To enhance productivity and profitability of the entity also impact on marketability and
competitiveness.
 To adopt new technologies for improving services and variety of food in wide range.
 To face competition and sustaining good position in market for longer time period.
 To establish and maintain good relations with customers including other entities for
increasing demand and sustaining their trust with services efficiently.
M2) Sources of information in the work
For business plan and implementing strategy, it is needed allocate adequate fund and
resources. In accordance to this, fund can collect through taking financial aid from banks and
other financial institutes. Therefore, expansion can be succeed for Hungryhouse effectively
impact on its performance and longer term sustainability in competitive market.
3.2 Revise business plan to incorporate appropriate changes
The hungry house holding limited can established their business and operating business
activities in the Asian market. Thus, deliver the unique and variety of food dishes in the
particular target market to enhance probability (Eid and El-Gohary, 2013). It can be possible
through online platform and questionnaire method is used to know the perception of consumers
and values. Thus, it assists the company to effectively enhance their sales.
The cited company adopt the advertisement and promotional strategies for which they
used the various medium that are newspaper, social media and bulletin boards etc. Apart from
this Company used the market segmentation strategies in which they categorise two demographic
and physiography segmentation. To earn more profit company make some changes in their
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business plan. Cited firm has to focus on expanding. Company's main objective is to increase the
sale by making effective brand image. In order to this organisation make specific strategies to
improving their plan. For improving the sales firm started a program with its food chain so that
firm can provide complementary drinks and food to their customers. There are various types of
factors such as customers, competitors highly affect it working style. In order to this, company
make some specific techniques so that it can improve the brand image in the market. Cited firm
also use their raw material in market directly at their own rates. Nowadays company focus on
developing a feature which is unique and profit generating.
Therefore, business plan for expansion of Hungryhouse is to done through following on
below mentioned activities:
Table 1: Business plan for Hungryhouse
Plan Activity
Analysis of actual performance At first, actual market position, economic and
competitive strategies of Hungryhouse is to analyse.
Goal setting and formulating strategies On behalf of actual performance, targets are
13
Illustration 2: Essentials of business
plan
(Source: Business Plan, 2016).

determined for expansion of enterprise and preparing
strategies for its effectiveness.
Work segmentation According to workers' ability, work is segmented
among them for expansion and creativity in business
operations.
Implementing strategies In this stage, all action plans are converted into
implementation affect effectiveness and efficiencies
of Hungryhouse.
Performance evaluation For reaching out to set target accurately,
performance of business and workers are recognised
critically.
Taking feedback and reporting In the end, feedback is taken from all workers and
report is prepared for further implementation and
effectiveness in its business operations.
Thus, by implementing plans as mentioned in the business plan will be effective for
expansion of small scale enterprise and improving services. However, plan will be succeed
efficiently in a specific determined time and incurring adequate cost on operations. Therefore,
business plan and all strategies systematically will be efficient for expansion and improving
entity's performance at maximum level.
D1) Improvements while business plans to incorporate appropriate changes
During business plan, essential considerations are required to be determined. For
example; reducing wastage of resources and fund, taking care of employees' performance and
contribution, customer dealing services etc. Including this, it is needed to take care of preparing
food in consideration of market demand and customers' interest.
3.3 Prepare an action plan to implement the changes
Table 2: Action plan
Proposed Milestone Responsible Target date Success
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plan action task person indicator
Market share
capture about
20% in year
2019
 Condu
ct
market
researc
h
 Adopt
the
questio
nnaire
method
 Offer
unique
and
variety
of food
dishes
31st march
2018
Generating
more revenues
Increase
probability
in the year
ending 2018 is
about 15%
 Adopt
the
global
market
ing
strategi
es
 Adopti
on of
effecti
ve
pricing
strategi
es
Marketing and
and finance
department
31, April,
2008
Increase
customer
satisfaction
Action plan of a cited firm is clear and precise. It the main objective of company to make
their goals must be specific. In respect to this, it can change whole scenario, vision and increase
the efficiency or accountability of an organisation. To make a proper plan it will include
following points:
 What actions or changes will occur?
 Who will bring out changes?
 By when these changes will be done ?
 What resources are required to carry out changes?
 Communication required to bring these changes.
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Thus, on behalf of above mentioned action plan, expansion of Hungryhouse is possible
affect its quality services and customers' satisfaction. However, all activities can be implemented
effectively in all ways to consider all factors including cost, time, risks and communication.
Therefore, plan and business' expansion can be done efficiently and systematically as well.
Thus, by following on above mentioned action plan will be effective to achieve
organisation's goals and achieving all tasks in determined time. However, cost on each task will
be incurred effectively impact on systematic production and distribution system. Therefore,
action plan in consideration of cost effectiveness and time consumed for activities will be
effective for expansion of Humgryhouse and increasing its efficiency.
M3) Action plan template
Plan Cost incurred Time frame
Analysing actual performance
of Hungryhouse
200 1 week
Goal setting and preparing
strategies
100 2 weeks
Implementing plans 500-700 5-6 weeks
Performance evaluation 200 2 weeks
Cost calculation 100 1 week
Taking feedback on project
success and reporting
300 2 weeks
D2) Approach to research and study for completion of work
Some approaches are essential to be considered and used for action and work for
business' effectiveness. For example; preparing goal oriented and action oriented strategies, time
management strategy, effective contribution of workers for team work and so on. Therefore,
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taking action in respect of organisation's future orientation will be effective for its expansion and
improving quality services on large scale.
TASK 4
4.1 Report on the impact of the proposed changes on the business and its personnel
There are both type of implication are the positive and negative the change that are made
or proposed by the cited company. These are as follows-
Positive implication
Market share- The hungry house holding company can able to capture a high market
share that are target by them is about 20% in year 2019 (Di Domenico and Miller, 2012). Thus,
they can effectively attain the objectives by deliver the product in the Asian market.
Financial impact- The company can able to earn higher amount of profits through
adopting the promotional and advertisement strategies.
Negative implication
Minimizing company business performance- The changes that are adopt by the hungry
house holding does not impact overall in positive manner. Thus, it develops the negative
outcomes at that time when the cited company not able to adapt the latest technology. Thus, the
firm needs to conduct training
Due to changes adopted by the hungry house holding company, it will make following
impact which are as follows:
 Changes help to make update with trends. As per the trend product will be sold more and
vale will be increases as compare to older techniques.
 By making changes, it will provide new opportunities to the cited firm to learn and
operate with new techniques.
 It helps to improve the way of working in which work will be done.
 With new changes come new attitude and confidence. Overall improvement is done of
company and employees.
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Through implementing business and action plan, several positive changes are recognised
in its effectiveness and management of business operations. However, its food and
accommodation services get improved as well increasing demand for its services is recognised.
In this regard, working efficiencies of workers get enhanced affect effectiveness of Hungryhouse
in respect of customer dealing. However, personnel improved their skills as; communication,
problem solving and so on affect enterprise's further activities and market sustainability.
Different changes are determined in performance and services of Hungryhouse can be
identified as:
 Increasing demand for food and satisfaction level of customers with its services at
maximum level.
 Improving food quality and variety of food are available for providing comfortability to
its customers on large scale.
4.2 Plan how the changes will be managed in the business
The cited company adopt the Lewin's change management model that are as described
below-
Unfreeze: It is the foremost stage under which company can able to analysing the target
market such as Asian in effective way. By using this approach, firm can adopt to create high
moral among employees so that it can improve their level of performance. By helping to others is
a best way to make comfortable with new roles by understanding the fact. Thus, expectation of
customers concern with food items can deliver these item via internet (Bridge and O'Neill,
2012). The company have to conduct the training programmes to adapt the changes and train the
workers in effective manner.
Change: It is the second stage, in which there are several alternatives that are formulate
and implement by the company. This aspect deal in technology, structure, culture or process
which are used in a business. It is little challenging process but it also make positive impact
impact to employee's attitude so that they can resolve all the issues effectively. Therefore, the
employees are not aware about the new roles and responsibilities. It is very essential for the
company is that to adopt the leadership styles to give proper guidance.
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Refreeze: It is the last stage, in which the proposed changes implemented by the cited
organisation and it becomes necessary to the people within the organisation are adopted. There is
There are changes in the working style and it help to attain the objectives in effective manner. As
per this approach, it is a responsibility to employers to motivate their employees and maintain
positive attitude. By using this changes it helps to solve the problems effectively. To get used the
new role experiences as well as networking must be used.
It is essential to maintain implemented changes in Hungryhouse for longer time period
regarding marketability and competitiveness. For this purpose; different tools can be used such
as; adopting new technologies, creating innovations for variety of food and maintaining
customers' attraction with its services at maximum level. Including this, by enhancing knowledge
of workers regarding effective customer services and using new technologies will be able to
maintain their interest towards food and accommodation services provided by Hungryhouse.
Therefore, with the help of using these techniques will be able to maintain implemented changes
affect further operations and competitiveness of the enterprise.
For managing recognised positive impact performance of Hungryhouse, following
strategies can be applied as:
 Adopting new technologies for better performance and satisfying customers at maximum
level.
 Advertising services through online marketing and other advertisement tools to increase
customers' loyalty towards its services.
D3) Ideas for business plan
For business plan and increasing its efficiency on larger scale, different ideas are
generated as; preparing strategies in consideration to future orientation. Similarly, maintaining
good relations with customers for effective marketability and sustaining performance of entity in
competitive market for long time period.
4.3 Monitor the improvement
The hungry house holding limited can able to capture the high market share about 20% in
the year 2019 due to which it increases sales and generate more revenues (Blackburn, 2013).
The company satisfies the customers through deliver them various types of dishes are the Indian
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cuisine food and all types of food items. It has been also seen that the company improvement In
terms of sales and revenue from the year 2013 to 2016
In order to maintain and monitor the business performance, Hungry House Holding need
to follow strict rule to make full control over the performance of business. Cited firm has
undergone changes due to its marketing techniques. It can be seen that number of sales has
doubled with respect to previous times. This has happened merely due to a good marketing plan.
Many people were attracted and impressed by its marketing techniques specially of providing
free food samples and drinks. Also, ads over radios and TV has made people realise why this
brand is so good to try out food items. Customers now know a place from where quality food and
drinks can be obtained. Also, it is seen that people preferring burgers and French fries more. A
good quality product and a good sense of market has enabled Posh Nosh to bring changes in their
company and sales have increased.
For control over improvement and maintaining the position, it is needed to do critical
evaluation and comparing actual position with expected. Including this, for maintaining
customers' satisfaction with food and accommodation services of Hungryhouse, it is essential to
improve quality services and advertising them effectively. It influences customer satisfaction
level and demand for entity's services. Thus, by using these methods, organisation's effectiveness
can be enhanced affect further operations, marketability and competitive strength for longer time
period efficiently.
CONCLUSION
Summing up the whole report it has been concluded that the Hungry house holding
limited can established their business and operating business activities in the Asian market. Thus,
deliver the unique and variety of food dishes in the particular target market to enhance
probability. It can be possible through online platform and questionnaire method is used to know
the perception of consumers and values. Thus, it assists the company to effectively enhance their
sales.
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