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Report on Strategic Management- Godiva in UK

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Added on  2020-03-16

Report on Strategic Management- Godiva in UK

   Added on 2020-03-16

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Running Head: STRATEGIC MANAGEMENT 1Strategic Management: Godiva in UK
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STRATEGIC MANAGEMENT 2Executive Summary Strategic Management is an important process for an organization to effectively manage its business operations. An organization needs to adopt various effective strategies to deal with the challenges and stay competitive in the industry. The major objective of this report is to analyze the internal and external environment of the Godiva that is offering premium and luxury chocolates and other food products at higher prices. This report includes the external analysis of the company in context of United Kingdom. The environment in this country is favorable for the business of Godiva. It includes different strategic aspects of the company. Godiva is facing two major challenges, i.e. intense competition and health concerns of people. Furthermore, it includesinternal analysis of company by considering its resources and capabilities. At the end, it consists of different strategies in strategy clock of Godiva. The company can go ahead with the given recommendations to stay competitive in the market.
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STRATEGIC MANAGEMENT 3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Company and Industry Background............................................................................................4External Analysis.............................................................................................................................5Macro Environmental Analysis (PESTLE Analysis)...................................................................5Political:....................................................................................................................................5Economical:..............................................................................................................................5Social Factors:..........................................................................................................................6Technological Factors..............................................................................................................6Legal Factors............................................................................................................................6Environmental Factors.............................................................................................................7Micro-Environmental Analysis (Porter’s Five Forces Analysis).................................................7Industry Rivalry........................................................................................................................7Bargaining Power of buyers.....................................................................................................7Bargaining Power of Suppliers.................................................................................................7Threats of New Entrants...........................................................................................................8Threats of Substitutes...............................................................................................................8Internal Analysis (VRIO Analysis).................................................................................................8Valuable.......................................................................................................................................9Rare..............................................................................................................................................9Inimitability................................................................................................................................10Organization...............................................................................................................................10Strategic Directions (Bowman’s Strategy Clock)..........................................................................10Low price and low value added.................................................................................................11Low Price...................................................................................................................................11Hybrid........................................................................................................................................11Differentiation............................................................................................................................12Focused Differentiation..............................................................................................................12Risk High Margins.....................................................................................................................12Monopoly Pricing......................................................................................................................12
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STRATEGIC MANAGEMENT 4Loss of Market Share.................................................................................................................12Strategic Recommendations.......................................................................................................13Conclusion.................................................................................................................................13References......................................................................................................................................14
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