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Structure and Objectives of British Airways : Report

   

Added on  2020-01-15

11 Pages4094 Words188 Views
Business DevelopmentLeadership ManagementEnvironmental ScienceEconomicsPolitical Science
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BusinessEnvironment- BA
Structure and Objectives of British Airways : Report_1

Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 ...................................................................................................................................................31.2 ...................................................................................................................................................31.3 ..................................................................................................................................................4TASK 2.................................................................................................................................................52.1 ...................................................................................................................................................52.2 ...................................................................................................................................................52.3 ...................................................................................................................................................6TASK 3.................................................................................................................................................63.1....................................................................................................................................................63.2....................................................................................................................................................73.3 ...................................................................................................................................................7TASK 4.................................................................................................................................................84.1....................................................................................................................................................84.2 ...................................................................................................................................................84.3 ..................................................................................................................................................9CONCLUSION..................................................................................................................................10REFERENCES...................................................................................................................................11
Structure and Objectives of British Airways : Report_2

INTRODUCTIONInternal and external factors that impact the business activity of an organisation combine toform the business environment of an economy. The following research is based on British Airwayswhich is the top leading airline company of UK. The report studies the structure, objectives andpurpose of the organization. Stakeholder role in the business of BA is also been discussed in thereport. The research studies the impact of legal, social and government policies on the businessprospects of the company (Balmer, Stuart and Greyser, 2009). Various global and international tradefactors also impact on the business strategies of the company as studied on the report.TASK 11.1 Categories of organisationThe purpose of different type of organisation is determined by the nature of businessactivity. Private Company- There sole aim is to work for profit maximization; they are private owned entityand not listed on any stock exchange.Public Company- They generates money through capital from public. They work for fulfilment ofneeds of their stakeholder (Lu, 2009). Their main aim is to work for product and servicedevelopment.Voluntary organisation- The aren't operated by a group but are operated by voluntary individualswho work for betterment of society.Co-operative organisation- They are co-operative trust formed in autonomous association to meetcertain economic and social aim.Charitable- They are formed for the upliftment and development of society. They are non profitorganisation working for humanitarian and philanthropic need of the society (Amankwah-Amoahand Debrah, 2010).Sector- The primary sector deals with extraction of minerals and raw material from earth.Secondary sector is involved in transforming of raw material into goods. Whereas, tertiary sectordeals in providing services and products to business and consumers.British Airways is a public limited company listed on London stock exchange. The airlinecompany is a separate entity from its owners (Samy, Odemilin and Bampton, 2010). BA works forproviding extraordinary services to its customers by increasing profit of the company.1.2 Purpose Mission- To provide excellent services to the customer by enhancing their travelling experience.Vision- To be able to become the most responsible airline of the world.
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Short term objectives- To become the leading airline by providing premium services by enhancinginternational market share (Carrier, 2010).Long term objectives- To become the top airline industry by increasing profit and market share. Inorder to generate growth company aims to increase its return on investment to prepare forexpansion of business.Key stakeholders of BACustomers, Suppliers, Shareholders and employees are the key stakeholders of British Airways(Martin-Cejas and Sánchez, 2010).How an organisation meets the objectives of different stakeholders with exampleTo meet the demands of shareholders company aims in understanding their needs and wants,by providing them dividend on timely basis. BA maintains its status to provide premium services tocustomers generating customer satisfaction. Supplier’s relationship is harmoniously maintainedwith BA. Employees perform their corporate and ethical responsibilities by achieving objectives.In order to maintain sustainability BA had to use to use renewable source of energy this leadto increase in price of products, which in return affected the customer. BA lost its repo with thesuppliers as it had to change the suppliers to obtain renewable energy sources (Jun, 2009). Theshareholders were not satisfied as the company was not meeting financial stability in returngenerating work pressure to the employees creating de-motivation among them.1.3 BA generates and performs different responsibility to fulfil expectations of society towardsthe company.Responsibilities of BALegal Responsibilities- Company has to abide various consumer protection law, CompetitionAct 1998, consumer right act 2015, equality act 2010 and etc. The company has to followthe rules and regulation to maintain a healthy environment in the economy. BA has tomaintain non-discrimination within its organisation and all the employees. Health and Safety Legislation- BA has to maintain healthy and safe working environment inthe organisation by following the policies of health and safety act 1974 (Soca, 2012). Theairline company has to provide the employees with safe environment to safeguard theirhealth interest.Ethical Responsibility- Company has to follow its social responsibility to maintainsustainability buy using renewable source of energy in the operations of the company. Thecompany has to abide by the fair trade agreements formulated by government in order tomaintain healthy relationships with international countries.Socio-Environmental Responsibility- British Airways has to generate a percentage of earning
Structure and Objectives of British Airways : Report_4

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