Improving the Australian National Maritime Museum
Added on 2020-02-23
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Running head: TOURISM REPORTA report on Australian National Maritime Museum, SydneyName of the Student:Name of the University:Author note:
1TOURISM REPORTExecutive SummaryAustralian National Maritime Museum in Sydney is one of the major tourist attractions in thecity. It is located in the Darling Harbor of Sydney and maintained by the federal government ofAustralia (Sydneyforall.com, 2017). The following report addresses the attractions of themuseum, the strengths and weaknesses of the products, the ways adopted for enhancing thevisitors’ experiences and how this could be improved. The position of this attraction is analyzedon the basis of the attributes such as, ownership, authenticity, status, accessibility and market.
2TOURISM REPORTTable of ContentsIntroduction......................................................................................................................................3Analytical report of the ANMM as a tourist attraction....................................................................3SWOT analysis of ANMM..............................................................................................................7Recommendations............................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
3TOURISM REPORTIntroductionAmazingly and fabulously located on the waterfront of Sydney, at the north end ofDarling Harbour, the Australian National Maritime Museum (ANMM) is a unique indoor andoutdoor tourist attraction of Australia. It was built in the Darling Harbour in Sydney, and openedin 1991 (Anmm.gov.au, 2017). It was part of the redevelopment plan of the Darling Harbour andPyrmont. This is the most visited national cultural centre of the Australian government. Themuseum was designed and built by Phillip Cox. The institution was made and is maintained bythe federal government of Australia. Among the six national museums under direct control of thefederal government, ANMM is the only one located outside the Australian Capital Territory(ACT). The six major galleries of the museum are Navigators, Eora-First People, Passengers,Watermarks, Navy, and Australia-US relationship (Darlingharbour.com, 2014). There are fourother gallery spaces, used for hosting exhibitions. The museum has kept many important shipswith a historical background, original lenses from the Tasman Island Lighthouse and many otherimportant items, such as, Cape Bowling Green Lighthouse built in 1874, relocated to the ANMMsite, Vaughan Evans Library, Welcome Wall, which is dedicated in the honour of more than 10million people who have migrated to Australia from various places across the world, replica ofHMB Endeavour, on which James Cook sailed from 1768 to 1771 on the historic world voyage,exhibitions on the nautical history of aboriginal and Torres Strait Islander people and Hardingsafety lifeboat etc. (Sydney.com, 2016). There are two attractive wharf structures to the east ofthe main buildings supporting the world’s biggest fleet of the in-water historical vessels, whichincludes the Endeavour replica. All these are major attractions for the local as well asinternational visitors.
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