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Australian National Maritime Museum | MKT1103

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Academies Australasia Polytechnic Pty Ltd

   

Principles of Marketing (MKT1103)

   

Added on  2020-03-13

Australian National Maritime Museum | MKT1103

   

Academies Australasia Polytechnic Pty Ltd

   

Principles of Marketing (MKT1103)

   Added on 2020-03-13

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Running head: SYDNEY0Australian National Maritime Museum
Australian National Maritime Museum | MKT1103_1
SYDNEY1Table of ContentsBackground:................................................................................................................................................1SWOT analysis:............................................................................................................................................1Target market:.............................................................................................................................................2Conclusion:..................................................................................................................................................3References:..................................................................................................................................................3
Australian National Maritime Museum | MKT1103_2
SYDNEY2Background:Australian National Maritime Museum is the museum that is operated under the governance of federal government of Australia. It is located at Darling Harbour, Sydney. It is the centre of the collections of Maritimes along with exhibitions, archaeological collections are research. It is the institution that provides the information about the Australian culture and connects the audiences of urban and regional areas of the country (Australian National Maritime Museum, 2017). The museum welcomes around 520,000 tourists in a year which includes families from local areas as well as from international areas. SWOT analysis:SWOT analysis is the technique that helps in identifying the strength, weakness, threats and opportunities of any company. It supports the company to take major strategic decisions. Strength:Historical collection: It is the museum that has great historical collections. This allows the tourists to know about the information and cultural history about Australia to the people. This helps the country to make the local people aware about their own history andspread the cultural heritage of the country (Tao, 2016).Educating schools and university students: It not only attracts the tourists from international destinations but also attracts the school students and university students. This is because most of the schools and universities want to provide the historical knowledge to their students. Weaknesses:Unsystematic data collection: It has been analysed that the data that has been collected is large in number but the collected data is not in systematic manners. This makes it difficult for the people to understand the data (Fyall, 2008).. Variable data qualities: It has been analysed that the data regarding some of the things needs to be updated timely. Opportunities:
Australian National Maritime Museum | MKT1103_3

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