Organizational Change Management Strategies

This assignment delves into the strategies and frameworks employed in managing organizational change. It examines various models such as Lewin's three-step model, Kotter's 8-step process, and McKinsey 7S framework. The analysis also incorporates tools and techniques used to implement change effectively, drawing on sources like Cameron and Green's 'Making Sense of Change Management' and Cummings and Worley's 'Organization Development and Change.' The focus is on understanding how organizations can navigate change successfully.

RUNNING HEAD: ORGANIZATIONAL CHANGE MANAGEMENT 1
Report on Organizational Change Management
Intel
Submitted by:

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Contents
Organization Introduction............................................................................................................................2
Swot Analysis..........................................................................................................................................3
Strength...............................................................................................................................................3
Weakness.............................................................................................................................................3
Opportunity.........................................................................................................................................4
Threat..................................................................................................................................................4
Kaleidoscope...............................................................................................................................................5
Old Web Culture.....................................................................................................................................5
New Web Culture....................................................................................................................................6
Design Options............................................................................................................................................7
Change Vision.........................................................................................................................................8
Interventions................................................................................................................................................8
Role of Organization's Management and HR Function..............................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................12
Organization Introduction
Intel is a Multinational company located in Santa Clara, California, United States Of America.
The Company was founded by Gordon Moore and Robert Noyce in the year 1968. Intel is the
world’s second-largest high valued semi-conductor and chip maker after Samsung. It supplies

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processors to computer manufacturing companies like Apple, Lenovo, HP, and Dell. They are
also manufacturing other computer related devices like: motherboard chipsets, network interface
controllers and integrated circuits, flash memory, graphics chips, embedded processors. During
the 1990s, the company heavily invested in new microprocessor designs nurturing the speedy
development of the computer industry (Company Overview, 2017). They became a dominant
supplier of microprocessors for PCs during that period. Their aggressive and anti-competitive
tactics helped in creating a market position, mainly against Advanced Micro Devices (AMD).
Intel is consequently involved in expanding the business operations by acquiring new business.
Vision of Intel is to become the market leader. The purpose of the organization is to gain
competencies and to develop the flexibility in the business. The efficient control system of Intel
allow in gaining competencies (Booth, 2015).
Swot Analysis
Strength
 Intel is a globally recognized brand name with a strong brand loyalty.
 It is a pioneer of micro processor for Pc. Well-known producer of semiconductor chip
 It has currently occupied 80 percent of the market share.
 The strategy of the company is merging with the international companies in order to gain
competencies.
 It is considered as world’s top 100 most influential brands.
Weakness
 Intel was using divisive strategies to gain a competitive position against other.
 After 2000, Intel has lost the position of a leading business in the field.
 Reformation in 2006 has led to a dismissal of 10,500 employees
 Intel has not achieved economies of scale throughout the long history.
 The retail price is higher than the other competitor in the market.

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 The company is confined to a small sector and still has not occupied the Ultra-mobile
processor market (Christensen and Christensen, 2003).
Opportunity
 They should focus on developing customer competencies by customizing the product
accordingly
 Product development and market penetration is important for the business on a long run.
 Advancement of technology helps in offering better product to the people
 Intel is changing at a rapid pace developing innovative strategies. In such a condition it
has to lead the way through better market strategies.
 Diversification is important for the business in order to gain competencies in growing
market segment
 They can focus on backward and forward integration to improve the quality of the
product.
 They can incorporate changes in a better way through improvement in the technology and
mechanism.
Threat
 Advancement in technology affects the ongoing products and facilities
 There is a strong price war in between the companies
 Lack of brand loyalty
 Currency changeability creates a problem
 There is a strong competition in the market
 They are facing strong political turbulence due to market instability.

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Kaleidoscope
Intel has been facing issues at the time when the CEO Otellini took over. The company was
facing difficulty from the Netburst (microprocessor). Due to this situation, the company lost a
market position incurred loss. The expenses of the company were increasing that created a
concern. Under Ortellini’s direction, Intel lost the chances to be the main manufacturer for low-
power chips. Krzanich, the recent CEO of Intel, didn’t institute the right strategies to get better
profit. The cause behind the unsatisfactory pecuniary situation and its need of achievement in the
Smartphone and tablet market was its incompetency to serve the regular market need (Bradley,
2016). The Mobile phone service providers were focusing more on the organization such
Amazon, Facebook and Google and supplementary parallel company. The company is deficient
in enhanced mobile services which resulted in a decline of buyers. In the recent time the business
option of mobile device has increased (Bridges and Bridges, 2017). Plans and Techniques are
used to solve the Issue taking place in the International Consumer electronics. The new division
of Intel processor needs to feature effective measures by making various add-on features. The
new devices made by the company are attractive to the customer and the end-users. They have to
add on functions to solve the end users’ problems. In order to gain market competencies, it is
recommended to form venture with the other business organization (Cameron and Green, 2015).
Old Web Culture
By the end, Intel is planning to bring the final products to the general market. The company
management has decided that Intel would provide products as per the market needs. The business
has to devise examine, plan, and widen strategies to develop the wearable device. The plan is to
develop an effective market strategy in order to gain competency. There is a constant need to
develop quality product to gain quality chips market. The company wants to pace up the
complete procedure of assembling novel chips in order to gain lower-power goods. They have
invented new processor, Quark, to incorporate into every appliance. The Wearable expedient
mobile devices are probable market for Intel to focus upon (Cummings and Worley, 2014).
Most importantly, Intel’s factories are better gadget for moving the business into the new market.
This is helping Intel to perform in a better way in meeting its vision. This has clearly provided
with a vision to attract energized people. This help in creating meaning to employees’ lives, and
set up the standard of excellence. In this way employees can gain futuristic vision. They are

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certainly determining the changes that are taking place in the technology system (Daft, 2014).
All These changes are intended to uphold organizational stability and arrangement. All these
changes are incremental to the organization and takes place as a organizational strategy to gain
market competencies The star model helps in delivering changes taking place in the surrounding
by establishing an appropriate structure. Strategy helps in determining the process of achieving
organizational goals. The game plan management helps in ensuring a sustainable position in a
market that help in attracting clientele, participate fruitfully, and accomplish organizational
objectives (Gibbons, 2015).
Strategy
 They are Growing PC & Datacenter dealing with innovative users
 expand Intel solution to gain adjoining market segment
 To produce variety of secured personal computing
 To Care for people and the environment
The position of decision is important for the organization in meeting the objectives. This helps in
empowering decision-making in a decentralized way. The purpose is to help in decision making
process. This has a direct exposure to happening of the consequences and claim of approaches.
With a better outcome, it is possible to gain competencies in changing market scenario (Gollenia,
2016).
New Web Culture
The decision making process Increase market share in chip hence helps in increasing
employee’s contribution to the organization. It helps in decreasing the capital as well as
operating expenses. In order to understand the existing situations, it is important to enlarge
strategies to make good choices. These alternatives help employees in decision making and allow
in looking for alternative to meet the end result. In order to expand their options this is the
possible mean to improve the quality of decision making and to achieve desirable outcome. The
company has established accountability and timelines for achievement and setting up a feedback
cycle to monitor performance. By Paying attention to closure it is possible for the company is

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required to understand the current situations and to develop strategies accordingly. These
alternative help the company in attaining good quality product. In order to remain compete tent
enough in the market it is necessary to aid the organization to get closer to the goals (Palmer,
Dunford and Akin, 2009).
Rewards help in encouraging employees and to monitor desired behavior the employment,
selection, and growth of the right people. Employees are given a choice to demonstrate their
talent to the organization. The Talent management software helps in implementation of
organizational culture and aspect (Storey, 2007).
This assist in controlling infrastructure objective location and arrangement:
1) Successfully hold on to top performers of the company
2) Establish employee ratio in significant technology placement
3) To put the right person in an organization to gain competencies.
4) To determine the skill that is critical to the organization
5) To plan and expand an effective employment strategies for the company
6) To check employees efficiency (Turner Parish, Cadwallader and Busch, 2008)
In order to understand the competitive advantage, it is important to manage the organizational
level, strategic communication in order to meet organizational goals. The purpose is to meet the
effective communication strategies in order to meet stakeholder’s interest while collaborating
more effectively. This will help in achieving strategic communication plan while collaborating
with the organizational objectives. In order to gain competencies, it is advantageous to identify
organizational goals, Dialogue effectively with partners and to identify the key strategic message
across the organization. These strategies allow in Incorporating systematic feedback and help in
measuring communication facilities to achieve its goals (Weiner, 2009).
Design Options
The statement given by the management is improving the professional lives, and it set the
standard for their employees. By Setting clear and demanding goals for employees it is possible

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to achieve the goals to give a sense of direction. The Managers can provide feedbacks to
employees in order to gain their goals. Intel is striving hard to become the pioneer of computing
solution in the market. Through its holistic approach the company is providing with an effective
business solution to individual and company around the world. This is proving to be supporting
technology services (Armenakis and Harris, 2009).
Goals for Recent Change
1) They are Designing and developing unique technology to gain market goal
2) The purpose is to solve practical problem through personal technology
3) Intel is providing with fashionable life style in support of personal technology (Bargal and
Schmid, 2012).
4) The overall purpose is to connect personal technology to cloud computing. This will enables
communication surrounded by various technology devices (Dunne and Martin, 2006).
Change Vision
There are majority of changes taking place in the surroundings that need to be dealt with utmost
care. The changes are classified in the article could be classified as first order and increm1ent.
These changes involve adjustments in systems, processes, or structures (Boonstra, 2008).
However these changes do not involve fundamental change in strategy, core values, or corporate
identity. Intel can gain a competitive advantage by Incorporating Intel chip into various
wearable devices. This will work as a smart strategy for the company. Wearable technology is
one of the top-most features in the areas of consumer technology. The wearable technology will
triple from $10 billion in 2013 to $30 billion in 2018” (Benn, Dunphy and Griffiths, 2014).
Interventions
The purpose is to ensure effectiveness in order to gain collective company change process.
Performance Management Software is a process that allows managers to employee capability
and dexterity rating, goal, appointment, promotions, and salary percentage increase. This allows
managers to line up with employee goals to the company’s goal. This facilitate the managers to
expand workforce to Prioritize critical goals. The Employee can distinguish in an effective way

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in a better way. This allow in enabling goal to track specific team and department (Cummings
and Worley, 2014). The Goal tracking is able to achieve each goal as its existing status. This is
helping manager to gain competencies while reviewing the process. The Variable pay programs
are used to enlarge employee answerability and arrange in a line employee reward package. The
total plan allows gaining a diverse employee’s relationship to reach goals. This will help in
Review feedbacks in gaining better understanding regarding the overall process (Goetsch and
Davis, 2014).
This strategy helps in managing the strengths and weakness in an effective way. They
understand the importance of performance appraisal in measuring employee performance. The
feedback measure allow in managing the organizational competency. The assessments help in
offering feedback in managing change procedure (Hayes, 2014). The reason is to manage the
purpose to meet the goal and to gain competencies. The change management helps in
implementation of strategy at work. The purpose is to implement change in order to analyze
changes as per the necessity. The magnitude of change will help in managing segment of the
organization. The change management allow in communicating needs to vibrantly describe
changes in the better way. Intel has implemented the changes in an effective way (Huczynski and
Buchanan, 2010). The change management is to gain competencies for employee personally.
This is to meet the results in order to benefit the business. The purpose of the entire leadership
team is to manage the change. The purpose of the new behavioral change is to ask employee to
recognize and become accustomed to achieve individual accountability. It is important for the
organization to gain competencies by procuring effective results. The leadership teams are
encouraged to develop themselves as na active members of change. Every employee in the
company actively give ideas, viewpoint, and act to bear the complete organization change. In
order to facilitate lifelong change, the entire HR system, help in processing, organizational
structures in a better way. This allow in supporting the change efforts and the goals (Rothwell et
al 2009). The HR department has a strategy to develop competencies through the process of
Performance management, professional development. This help in managing HR strategy in
order to facilitate change. This help in creating meaning to employees’ lives, and set up the
standard of excellence. In this way employees can gain futuristic vision. Intel has to implement
the changes taking place in the technology world. In this way they are able to gain markt

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competencies. These changes are developed tp be incorporated in the organizational structure
(Turner Parish, Cadwallader and Busch, 2008).
Role of Organization's Management and HR Function
The human resource department has a major role to develop competitiveness in the employees. It
encourages the employees to perform well in order to gain competitive advantage. The products
and services guarantee long term sustainable growth in the organization. competitor by
developing better value. The human resource department has to implement the strategic value in
reality through the strategic vision of the organization. The purpose of the strategy is to be
focused in gaining bottom line competencies. Intel has to create copetetive advantage against the
other global brands. This market strategy will allow them to stay at the top position. Macro
environment is important for a business to take advantage of the situation. For gaining
competencies it is recommended to conduct a survey to communicate result. In order to gain
competencies this is evident to make certain application. It is an effective way to aware vision in
order to gain better direction. The company lacks better mobile services which resulted in a
decline in number of buyers. In the recent time the buying option of mobile device has increased.
Plans and Techniques are used to solve the Issue taking place in the International Consumer
electronics. The new division of Intel processor needs to feature effective measures by making
various add-on features (Weiner, 2009).
Conclusion
To conclude, Intel has to develop effectiveness in managing the organizational change
management. These changes will allow in gaining competencies in order to manage the changes
in the organization. This report assesses places where Intel lacks. The company lacks better
mobile services which resulted in a decline in number of buyers. In the recent time the buying
option of mobile device has increased. Plans and Techniques are used to solve the Issue taking
place in the International Consumer electronics. Although the company has an aggressive and
anti-competitive tactics helped in creating a market position, mainly against Advanced Micro
Devices (AMD). These strategies help in gaining a competitive market and to gain goal. On a
long run, if Intel wants to grow, it has to develop better growth opportunities. The changes
incorporated in the organization can be used to manage effectiveness in a better way. One can

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adopt the changes and to adopt better services. By implementing the change management
models, it is possible to manage the changes taking place in the organization. In order to gain
competitive advantage in the market it is necessary to grow as per the market requirements. This
will allow the company in managing the changes on a long run. Intel is looking forward to
implement an effective computing technology to connect people. All these changes are
supportive from the point of view of gaining long-term market competencies. The change
management practice is rewarding for the organization and cretes multifold opportunities.

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References
Armenakis, A.A. and Harris, S.G., 2009. Reflections: Our journey in organizational change
research and practice. Journal of Change Management, 9(2), pp.127-142.
Bargal, D. and Schmid, H., 2012. Organizational change and development in human service
organizations. Routledge.
Benn, S., Dunphy, D. and Griffiths, A., 2014. Organizational change for corporate
sustainability. Routledge.
Boonstra, J. ed., 2008. Dynamics of organizational change and learning. John Wiley & Sons.
Booth, S. A. 2015. Crisis management strategy: Competition and change in modern enterprises.
Routledge.
Bradley, G. 2016. Benefit Realisation Management: A practical guide to achieving benefits
through change. CRC Press.
Bridges, W., and Bridges, S. 2017. Managing transitions: Making the most of change. Da Capo
Press.
Cameron, E. and Green, M., 2015. Making sense of change management: a complete guide to the
models, tools and techniques of organizational change. Kogan Page Publishers.
Christensen, C.M. and Christensen, C.M., 2003. The innovator's dilemma: The revolutionary
book that will change the way you do business (p. 320). New York, NY: HarperBusiness
Essentials.

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Company Overview,2017. Online. Available at:
https://www.intel.com/content/www/us/en/company-overview/company-overview.html
Accessed on: 22 September 2017
Cummings, T. G., and Worley, C. G. 2014. Organization development and change. Cengage
learning.
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Daft, R.L., 2014. The leadership experience. Cengage Learning.
Dunne, D. and Martin, R., 2006. Design thinking and how it will change management education:
An interview and discussion. Academy of Management Learning & Education, 5(4), pp.512-523.
Gibbons, P. 2015. The Science of Successful Organizational Change: How Leaders Set Strategy,
Change Behavior, and Create an Agile Culture. FT Press.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Gollenia, L. A. 2016. Business transformation management methodology. Routledge.
Hayes, J., 2014. The theory and practice of change management. Palgrave Macmillan.
Huczynski, A. and Buchanan, D.A., 2010. Organizational behaviour. Financial Times Prentice
Hall.
Palmer, I., Dunford, R. and Akin, G., 2009. Managing organizational change: A multiple
perspectives approach. New York: McGraw-Hill Irwin.
Rothwell, W.J., Stavros, J.M., Sullivan, R.L. and Sullivan, A. eds., 2009. Practicing
organization development: A guide for leading change (Vol. 34). John Wiley & Sons.
Storey, J., 2007. Human resource management: A critical text. Cengage Learning EMEA.

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Turner Parish, J., Cadwallader, S. and Busch, P., 2008. Want to, need to, and ought to: employee
commitment to organizational change. Journal of Organizational Change Management, 21(1),
pp.32-52.
Weiner, B.J., 2009. A theory of organizational readiness for change. Implementation science,
4(1), p.67.