Consumer Perception of Coca Cola Beverage

Running head: REPORT
REPORT
Name of the Student
Name of the University
Author Note

1REPORT
Executive Summary
The product purchase is strongly influenced by the Consumer perception and the
attitude which a consumer possess about a particular product. Hence, it can be
considered to be the primary motive of the organization to engage in the advertisement
and other such mediums so as to influence the different consumers to purchase the
particular product at large. The product which has been chosen for the purpose of the
assignment can be stated to be the Coca Cola beverage and the report will present the
analysis of the consumer perception behind their purchase. The purpose of the report is
followed by the survey development procedure and the Administration process. This is
then followed by the findings and analysis on the same.

2REPORT
Table of Contents
Purpose............................................................................................................................3
Development of the survey instrument.............................................................................3
Administration processes.................................................................................................4
Data Analysis................................................................................................................... 5
Consumer perception...................................................................................................5
The consumer attitude..................................................................................................6
Consumer Motivation....................................................................................................7
Group and individual differences..................................................................................7
Family and lifestyle.......................................................................................................8
Culture/ Region.............................................................................................................8
Findings............................................................................................................................8
References and Bibliography.........................................................................................10
Appendix........................................................................................................................ 12
Questionnaire............................................................................................................. 12
Responses..................................................................................................................13

3REPORT
Purpose
The perception of the consumer along with the motivation, attitude and the
values have a greater role to play in the success of a product and with respect to this, it
needs to be the ultimate objective of any marketer to ensure that they are successfully
able to engage in activities and present an appropriate offering in front of the particular
target market in order to ensure that the perception of the consumer towards the
product offering and the organization is positive in nature. They are largely inclined to
engage in the purchasing procedure which would go a long way in ensuring that the
sales of the company tends to increase (Shao, Grace and Ross 2019). The motivations
which the product has to offer to the target market also goes a long way in assisting the
company to decide upon the fact whether, the pricing of the product has an impact on
their purchase or whether the purchase is largely dependent on the quality of the
product. Hence, as understood, the purchasing decision of any consumer are
influenced by different factors and for this reason, it lies in the hands of the company to
manipulate the factors in a similar manner. The product which has been chosen for the
purpose of the assignment can be stated to be the Coca Cola beverage.
The Coca Cola is a highly popular drink which is widely popular around the globe
and it can be stated that it is for this reason, that the particular product has been chosen
in order to gain an understanding of the consumer purchase and the reasons why they
enjoy the beverage. For this reason, the paper is based on the survey which has been
attached in the Appendix and the findings will be aligned according to the different
consumer purchase theories with respect to the response received from the customers
in regard to the Coca Cola brand.
Development of the survey instrument
Conducting a survey can be largely stated to be a useful manner in which a
company can largely gain an understanding of the different views of the customers
regarding their product and the different satisfaction levels of the consumer. Hence, this
report is largely based on the collection of a survey and based on the responses
received, and understanding of the same as presented in the analysis section. Hence,
the survey which was formulated was largely centered on the consumer perception,