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Principles of Marketing business Assignment

   

Added on  2021-06-15

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1. How did social media begin, and how has it found so much favor in such a short period oftime?Answers: The creation of “Social Media” was done in the year 1997 and it was “Six Degrees”which came to be known as social media. It helped in enabling the users for creating a profileand get becoming friends with the other users. In the year 1999, there were few of the mosteffective blogging sites that become popular and these evaluated the desired craze for the socialmedia (Sunstein, 2018). Then, at the start of the year 2000, there were many websites likeMySpace Facebook, LinkedIn, Photobucket and Flickr became popular throughout differentparts of the world (Scott, 2015). On the other hand, YouTube was created in the year 2005 and in2006 the websites like Facebook and Twitter were available to the users throughout differentparts of the world. 2. Compare and contrast Facebook, Twitter, LinkedIn, and YouTube, describing each in yourown words (no citations from the text). Describe and provide an example of each.Answers: Facebook, Twitter as well as YouTube are websites that are identical as each of themallows the users to implement their thoughts and ideas in order to post updates frequently andencourages sharing of images between the people concerned. The Popularity of Facebook is seento be more as compared with that of other websites as t provides much more and attractivefeatures than other websites (Fardouly et al., 2015). It is considered to be the simplest and easiestwebsites which allow the users to explore more of their fun by sharing images and posts with theother users. As compared with Twitter and LinkedIn, it helps in evaluating the effectiveness andreliability of the users (McFarland & Ployhart, 2015). 3. How is a social media chosen and integrated into a marketing plan? How is the effectiveness of the use of social media measured?Answers: The use of the social media platforms are very carefully executed by variousorganizations in order to enhance their respective business processes. Social media has beenrecognized as the vital tool which can be integrated into the concerned marketing plan (Turban et1 | Page
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