Advantages and Disadvantages of Using Social Network in Business in Sydney

ADVANTAGES AND DISADVANTAGES OF USING THE SOCIAL NETWORK 1
ADVANTAGES AND DISADVANTAGES OF USING THE SOCIAL NETWORK IN
BUSINESS IN SYDNEY
Name
Course
Professor’s Name
Institutional
Date

ADVANTAGES AND DISADVANTAGES OF USING THE SOCIAL NETWORK 2
Contents
Introduction.................................................................................................................................................3
Research objectives.....................................................................................................................................4
The scope of the project...............................................................................................................................4
Literature review.........................................................................................................................................5
Research questions/hypothesis....................................................................................................................9
Primary question......................................................................................................................................9
Secondary questions................................................................................................................................9
Research design and methodology..............................................................................................................9
Qualitative research.................................................................................................................................9
Quantitative research.............................................................................................................................10
Research limitation....................................................................................................................................10
Conclusion.................................................................................................................................................11
Reference...................................................................................................................................................12

ADVANTAGES AND DISADVANTAGES OF USING THE SOCIAL NETWORK 3
Introduction
Many scholars have given different definitions to the term social network, since its
invention in the 1990s (Edosomwan et al. 2011). In this project social network has been defined
as are web-based services that enable people and businesses to create a profile both public and
semi-public, share a connection with individuals they are comfortable with as well as view what
others are doing on the same network. There are over 60 Social networks as ofJune 1, 2018, in
existence today. These networks include but not limited to Instagram, facebook, twitter, skype,
palmchat, WhatsApp, Tumblr, QZone, YouTube, WeChat, Google, BaiduTieba, Snapchat,
Pinterest, LinkedIn, etc. Today, businesses are using social networking to increase the visibility
of their brand, develop and increase their relationship with their customers and influencers
(Edosomwan et al. 2011). In Sydney, business influences customers on social media through
singling on their services only, responding to questions and complaints, among other ways.
This project aims at finding the reasons why social networking is important to business
and possible disadvantages that may accrue from using social networking (Taylor, Wells,
Howell, and Raphael, 2012). Social media has replaced traditional methods of marketing such as
advertising and direct mail to connect positively with the influencers and the consumers
(Stephen, and Galak, 2012). To understand the social network, businesses should think of social
media in two ways. First, social network participation meaning businesses are on social
networking and can constantly deliver value to an online community (Stephen, and Galak, 2012).
Secondly, creation and distribution of original content that entertains educate, inform and

ADVANTAGES AND DISADVANTAGES OF USING THE SOCIAL NETWORK 4
empower while attracting the right people to your brand (Taylor, Wells, Howell, and Raphael,
2012).
An article by SocialMediaNews.com.au derived from January 2018 Social Media
Statistics Australia show that, social media users in Australia are among the most active and
frequent in social networks across the globe(Taylor, Wells, Howell, and Raphael, 2012). This is
because Facebook alone account for close to 60% of users among the county's population and 50
of the country populace log in at least once a day. Facebook accounts for the largest number of
subscribers in the world with 2.1 billion monthly users and an increase of 500 million new users
in the past 2 years.
Research objectives
This project tries to identify and deeply understand how business organizations in Sydney
use social media to influence the consumer purchasing behavior and whether this may increase
smooth flow of services and product of the business. The main objectives of this research
includes as listed below:
1. To determine the extent at which businesses in Sydney use the social network
2. To find out whether social network has a negative or positive impact on businesses in
Sydney or not
3. To identify the most common social network(s)used by business organizations in Sydney
The scope of the project
The scope of this study will involve identifying the most popular social networking sites
in Sydney and discuss its impact on the business world both positive and negative. The study