Growth of Women's Fairness Cream Market in India

STRATEGIC MARKETING MANAGEMENT Executive summary In this report, the main focus of discussion is about fairness products and growth of women’s fairness cream market in India. Competition & Industry analysis 7 5.1 Porter’s Five Forces 7 5.1.1 Threats of substitute products (Low impact) 8 5.1.2 Bargaining power of buyers (High impact) 8 5.1.3 2017). Marketing mix strategy 10 6.1 Product 10 6.2 Price 11 6.3 Place 13 6.4 Promotion 14 7.