Organisational Strategy

ORGANISATIONAL
STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Key challenges facing the company in the external environment in the UK?.............................1
Analysis of internal business situation and resources of Domino’s in UK.................................2
Analysis of competitive environment of Dominos in UK as well as in International market.....3
Strategic options and directions could the company pursue for the future growth both in the
UK and international Market.......................................................................................................4
CONCLUSION................................................................................................................................6
REREFENCES................................................................................................................................7

INTRODUCTION
Organizational strategy can be defined as sum of actions that are required to be taken by
the company in order to achieve their long- term goals (Vargas-Hernández and Martínez, 2016).
These actions together help in development of organizational strategic plan. It is extremely
important for organizations to focus on development of organizational strategy in order to
achieve their defied goals and gain competitive advantage. This assignment is based upon report
of strategic situation facing the Domino’s Pizza. This assignment will lay emphasis upon key
challenges facing the company, internal business situation and resources, competitive
environments and strategic options and directions.
MAIN BODY
Key challenges facing the company in the external environment in the UK?
PEST Analysis
Political Factors-
Many countries have regulations for strict pricing which affect the revenue of the
company. Other than this there are some other factors such as protection for intellectual property,
taxation, wages, legislation and laws related to restaurants etc. Company needs to keep the
legislation and regulation of all the 85 countries in mind in order to serve there.
Economic Factors-
These factors are concerned with the rate of inflation, rate of employment, rate of wages
and interest which determines the growth rate of the company in the concerned country. Apart
from this profitability of the company also depends on the exchange rate of the concerned
country. This is an necessary aspect to consider for the company so that investors of the
company do not feel discouraged. There is a positive side that if the rate of employment in the
country is low then company will get the labour at low wages which will help them to maintain
the level of profits.
Social Factors-
These factors are concerned with the cultural differences in the environment which may
affect the business of the company. Company needs to design their strategy of marketing
according to the beliefs, values and attitude of people. Other than that company needs to target
their audience according to the product that means that they need to target it to the premium
product (Pan, Chen and Zhan, 2019).
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