CSL Market Expansion and HR Strategy
Added on 2020-05-08
16 Pages3643 Words65 Views
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Running head: SUSTAINABLE MANAGEMENT AND MARKETING Sustainable Management and MarketingName of the Student:Name of the University:Author’s Note:
1SUSTAINABLE MANAGEMENT AND MARKETING Executive SummaryIn this report, background information about CSL is provided. The organisational structure andinternational business environment of CSL are analyzed. The background of CSL in theAustralian context is analyzed; the impact of environmental factors and competition within theindustry in which CSL operates are analyzed. The planning process in CSL is discussed in detail.The human resource management practices in CSL are analyzed. Leadership process in CSL isdescribed in detail. Controlling of Value Chain Activities of CSL is analyzed. Sustainabilityefforts in major decisions of CSL are described. Conclusion and Recommendations about threefuture strategies that CSL can adopt are provided based on the previous analysis.
2SUSTAINABLE MANAGEMENT AND MARKETING Table of ContentsIntroduction......................................................................................................................................3Figure: Organisational division of CSL...........................................................................................4Discussion........................................................................................................................................4Planning...........................................................................................................................................4Vision, Mission and Values of CSL.............................................................................................4Goal setting Practices and Major Plans of CSL...........................................................................5How Sustainability is incorporated into Key decisions of CSL...................................................5Human Resources Management of CSL..........................................................................................7HR related competitive Strategy of CSL.....................................................................................7HR finds right people...................................................................................................................7Development of Effective Workforce in CSL.............................................................................7Maintenance of Effective workforce............................................................................................8Sustainable Practices in HRM......................................................................................................9Leadership........................................................................................................................................9Effectiveness of Leadership.........................................................................................................9Analyse leadership styles.............................................................................................................9Leadership characteristics and traits..........................................................................................10Sustainability in CSL’s Leadership............................................................................................10Controlling the value chain and technology..................................................................................10Conducting operation management...........................................................................................10Managing supply chain..............................................................................................................11Technology Implementation......................................................................................................11
3SUSTAINABLE MANAGEMENT AND MARKETING Sustainability incorporates the management practices..............................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
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