Improving Performance of Newcastle United Football Club

This document discusses the poor performance of Newcastle United Football Club and identifies the factors contributing to it. It explores the use of business intelligence and analytics systems in decision-making and provides a critical analysis of player performance and team play. The document concludes with recommendations for training and improving the club's performance.

REPORT

TABLE OF CONTENTS
Introduction to problem/opportunity statement...............................................................................1
Theory to link problem/ opportunity statement...............................................................................2
Evidence of knowledge of BI and analytics systems.......................................................................3
Critical analysis and justification of developed dashboard..............................................................3
Conclusion and recommendation.....................................................................................................7
REFERENCES................................................................................................................................................8
Table 1Player information...............................................................................................................3
Table 2Team play............................................................................................................................5

Introduction to problem/opportunity statement
Newcastle United is one of the well-known clubs in the England. Mentioned club usually
participate in the England Premier League. In the year 2019 in the Premier League mentioned
club was at 13th position. Days was when Newcastle football club was counted in the top 5 in the
Premier League and now trend get changed and it is no where in top 10. This is one of the major
matter of concern for the Newcastle United in the Premier League. From past few years some of
positions like defenders and forward are giving poor performance due to which club failed to win
a match in the Premier League. One of the main mistakes that football club make is that it takes
players from other football clubs on rent basis (Cleland and Dixon, 2015). It is very important for
the management of the mentioned football club to understand the disadvantages of the loan basis
approach that is adopted to hire any player. In this approach usually, any club give its player to
any other club when specific one is not performing well or was injured and far from the
playground. Club usually to test the player efficiency give their player on loan to another club.
Newcastle is following same approach and under this it took number of players from the other
clubs which were unfit. Consequently, performance of the Newcastle United become poor and it
does not come in even in top 10. This is one of the factor due to which Newcastle United is not
able to perform well. Apart from this, its defenders and attackers are also not doing well like
specific position observe higher number of yellow and red cards and other position on other hand
have low shooting accuracy which are the negative points and clearly reflect the inefficiency of
the players to play with discipline and accuracy (Appel., 2015). Thus, overall it can be said that
there are number of reasons due to which Newcastle United performance become worst in past
couple of years. Apart from players fitness factor motivation is another factor that is playing vital
role and is also one of the main reason behind poor performance of the Newcastle United. In
mentioned football club to many players less amount of fee is paid then their market value. On
other hand, there are few players to whom higher fee is paid then their market value. Thus,
overall it can be said that those whose market value is greater than fee amount gets demotivated.
Moreover, if these players perform well on the playground then in that case they further get
demotivate because they see that those who does not perform from past few matches are earning
more than them and market value. Such kind of things heavily affect performance of the
Newcastle United football club.
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Theory to link problem/ opportunity statement
Major problem that club is facing is that its players are not performing well and due to this
reason Newcastle United is losing its match. In order to solve such kind of problem specific
approach need to be followed which must be multipath in nature. Means that problem originated
from multiple sources and due to this reason multiple strategies need to be prepared or focus
need to placed on multiple areas so that problem can be solved in easy and effective manner. One
of the commonly used human resource management theory is AMO (Rajiani, Musa and
Hardjono, 2016). A here stands for ability, M stands for motivation and O stands for opportunity.
By working in these areas management problem can be solved to maximum possible extent.
Newcastle United football club need to focus on improving ability of its players. One of the main
reason due to which players failed to perform is inefficiency. Training programs need to be
conducted for each player specifically according to the requirement or by considering his area of
inefficiency. By giving regular training player ability can be increased. Important point to note is
that in today era in dynamic environment most of business firms are focusing on the enhancing
ability of their employees so that they can easily work in the changing requirements of the
business. If any employee has ability then it can show courage to handle tough situation (Olde
Rikkert, and et.al., 2015). Such kind of employees prove important asset for any company. Thus,
it can be said that Newcastle United by working on enhancing ability of its employees can
improve its players performance and can jump ladder to more improved rank.
Apart from factor ability, management also need to focus on motivation of the workforce.
As mentioned above pay is not according to the players performance (AMO theory: Ability,
motivation and opportunities., 2019). There are some players who are not doing well but
receiving fee more their market value and on other hand, there are few players who are
performing well but are receiving fee less then their market value. This is greatly affecting
Newcastle United football club. There must be system wherein according to players performance
fee must be paid to them. By doing so each and every player can be motivated to do well. If there
is any player who is not doing well then in that case it must be paid less or vice versa. Fee
amount must be determined carefully for each player. Non-financial incentives must also be used
to motivate players to do well. Such kind of efforts will assist management to improve
performance of the Newcastle United football club.
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Third factor that have due importance for the Newcastle United football club is
opportunity. If players will get an opportunity they will definitely take steps to improve
performance (Runhaar, 2017). Players can be rotated on varied positions and their performance
can be tested. By doing so opportunity can be given to the player to make maximum effort to get
desired position in the field. Thus, it can be said that such kind of opportunity will motivate
players to work hard and ultimately will lead wining of match and improvement in team
performance.
Evidence of knowledge of BI and analytics systems
BI or business intelligence is the one of the most important domain that assist business firm
a lot in making business decisions. In this system on regular basis data get updated and by using
same business firm make real time business decisions on time. In sports also, BI system is used
to make decisions about selecting or not selecting any player in squad. Apart from this, business
intelligence also assist club in obtaining entire performance record of the player. Such kind of
information to great extent assist manager of the Newcastle United football club to make
decisions. In the BI system entire data can be placed on Google sheet and same can be kept
connected to the Tableau which is business intelligence software. Thus, on any time at any place
decision makers can view players performance and can make decisions. It can be said that there
is huge significance of the BI system for the Newcastle United football club and it will certainly
assist it in improving its performance.
Critical analysis and justification of developed dashboard
Table 1Player information
Row Labels Yellow cards
Shooting
accuracy Tackle accuracy Cross accuracy
Ayoze Perez Satisfactory
Good
performance
Poor
performance
Poor
performance
Christian Atsu Satisfactory
Good
performance
Good
performance
Good
performance
Ciaran Clark Satisfactory Poor Good Poor
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performance performance performance
DeAndre Yedlin
Poor
performance
Poor
performance
Poor
performance
Good
performance
Florian Lejeune Satisfactory
Poor
performance
Poor
performance
Poor
performance
Issac Hayden
Poor
performance
Poor
performance
Poor
performance
Good
performance
Jacob Murphy Satisfactory
Good
performance
Poor
performance
Good
performance
Jamaal Lascelles
Poor
performance
Poor
performance
Good
performance
Poor
performance
Javier Manquillo Satisfactory
Poor
performance
Good
performance
Poor
performance
Jonjo Shelvey Satisfactory
Good
performance
Poor
performance
Good
performance
Joselu Satisfactory
Poor
performance
Poor
performance
Poor
performance
Kenedy Satisfactory
Poor
performance
Good
performance
Good
performance
Martin Dubravka Satisfactory
Poor
performance
Poor
performance
Poor
performance
Matt Ritchie
Poor
performance
Poor
performance
Good
performance
Good
performance
Mohamed Diame
Poor
performance
Poor
performance
Poor
performance
Poor
performance
Paul Dummett Satisfactory
Poor
performance
Good
performance
Good
performance
Salomon Rondon Satisfactory
Poor
performance
Poor
performance
Poor
performance
Yoshinori Muto Satisfactory Good Poor Poor
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performance performance performance
In terms of discipline it can be seen that most players give satisfactory performance and number
of yellow cards each player are below average. In terms of shooting accuracy performance is
worst. Only three players are giving performance above average. These players are Ayoze Perez,
Christian Atsu and Jonjo Shelvey as well as Yoshinori Muto. If shooting accuracy will be low
then in that case goals will be less from team. So, this is one of the major matter of concern for
the Newcastle United football club. Out of 18 only there are 7 players who have above average
tackle accuracy. Christian Atsu, Ciaran Clark, Jamaal Lascelles, Javier Manquillo, Kenedy, Matt
Ritchie and Paul Dummett are one of those who have good tackle accuracy. In case of cross
accuracy only there are 7 out of 18 who perform above average. This indicate that condition is
not good. Interesting fact is that there are only 5 players out of 18 who are doing well in all four
above analysed areas. These players are Atsu, Murphy, Shelvey and Kenedy as well as Paul.
Table 2Team play
Row Labels Passes/Match. Assists. Crosses.
Accurate long
balls.
Ayoze Perez
Poor
performance
Good
performance
Poor
performance
Poor
performance
Christian Atsu
Poor
performance
Poor
performance
Good
performance
Poor
performance
Ciaran Clark
Good
performance
Poor
performance
Poor
performance
Poor
performance
DeAndre Yedlin
Good
performance
Good
performance
Good
performance
Poor
performance
Florian Lejeune
Good
performance
Poor
performance
Poor
performance
Good
performance
Issac Hayden
Good
performance
Good
performance
Poor
performance
Poor
performance
Jacob Murphy Poor Poor Poor Poor
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performance performance performance performance
Jamaal Lascelles
Good
performance
Poor
performance
Poor
performance
Good
performance
Javier Manquillo
Poor
performance
Good
performance
Poor
performance
Poor
performance
Jonjo Shelvey
Good
performance
Poor
performance
Good
performance
Good
performance
Joselu
Poor
performance
Poor
performance
Poor
performance
Poor
performance
Kenedy
Poor
performance
Poor
performance
Poor
performance
Poor
performance
Martin Dubravka
Good
performance
Poor
performance
Poor
performance
Good
performance
Matt Ritchie
Good
performance
Good
performance
Good
performance
Good
performance
Mohamed Diame
Good
performance
Poor
performance
Poor
performance
Poor
performance
Paul Dummett
Good
performance
Poor
performance
Poor
performance
Poor
performance
Salomon Rondon
Poor
performance
Good
performance
Poor
performance
Poor
performance
Yoshinori Muto
Poor
performance
Poor
performance
Poor
performance
Poor
performance
In terms of team work performance is more worst then individual side. It can be seen
from the above table that there are three players who are doing good team work namely Yedlin,
Shelvey and Ritchie. 9 players out of 18 just half are performing very poor or failed to support
team. This reflect that there are half players who are not making passes properly, even not able to
cross opponent successfully. Team with such kind of players can not win a trophy even can not
be in top 10. It can be said that most of players are only specialized in specific area and due to
this reason, they are not able to assist team in winning matches. There is only single player Jonjo
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Shelvey who individually is doing well and also doing good teamwork. Thus, such kind of things
are heavily affecting entire team.
Opponents and Newcastle United are making almost same number of shots but difference
is there in terms of passes. Former make small pass and make goal. This strategy Newcastle
United need to follow.
Conclusion and recommendation
On the basis of above discussion, it is concluded that Newcastle United players are
performing very poor and half of 18 are those who are doing well only on single parameter.
Thus, training must be given to these players so that their performance can be improved.
Newcastle can improve its BI system by using Tableau. Entire data must be saved in Google
sheet and from same it must be analysed in Tableau to make accurate decisions on time.
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REFERENCES
Books and Journals
Appel, H.H., 2015. ‘Proper museum’or branding platform? Club museums in England. Soccer &
Society. 16(2-3). pp.294-306.
Cleland, J. and Dixon, K., 2015. ‘Black and whiters’: the relative powerlessness of
‘active’supporter organization mobility at English Premier League football clubs. Soccer &
Society. 16(4). pp.540-554.
Olde Rikkert, J. and et.al., 2015. The colour of a football outfit affects visibility and team
success. Journal of sports sciences. 33(20). pp.2166-2172.
Rajiani, I., Musa, H. and Hardjono, B., 2016. Ability, motivation and opportunity as
determinants of green human resources management innovation. Res. J. Bus. Manag. 10(1).
pp.51-57.
Runhaar, P., 2017. How can schools and teachers benefit from human resources management?
Conceptualising HRM from content and process perspectives. Educational Management
Administration & Leadership. 45(4). pp.639-656.
Online
AMO theory: Ability, motivation and opportunities., 2019. [Online]. Available through:<
https://study.com/academy/lesson/amo-theory-ability-motivation-opportunities.html>.
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