UK Tourism Trends and Analysis
Added on 2020-02-05
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CONTEMPORARY ISSUES IN TRAVEL AND TOURISM
Table of ContentsINTRODUCTION................................................................................................................................3Task1.....................................................................................................................................................31.1 Measuring issues currently driving change in the travel and tourism sector for London..........31.2 measuring various present issues using appropriate methods and resources for London.........4Task 2....................................................................................................................................................52.1 Evaluating current trends influencing change in the UK travel and tourism sector..................52.2 Measuring a current trend using appropriate techniques and resources for United Kingdom. .7TASK 3 ...............................................................................................................................................83.1 Travel and tourism businesses respond to change.....................................................................83.2 Strategies of Thomas Cook for respond to change....................................................................93.3 Justification of strategies towards respond to change.............................................................10TASK 4...............................................................................................................................................114.1 Impacts of issues and trends that drive change in the travel and tourism sector.....................114.2 Consequences of businesses failing to respond to market change...........................................12CONCLUSION..................................................................................................................................13REFERENCES...................................................................................................................................14
Illustration IndexIllustration 1: Visit and spend figures...................................................................................................7Illustration 2: Outbound expenditure....................................................................................................8
INTRODUCTIONTravel and tourism can be defined as an activity through which people visits different placesto have an experience of culture followed in other nations. There are many travelling agencies whoare provides information about accommodations, transportation and other services to travellers ofthe tourist place (Evans, Stonehouse and Campbell, 2012). Further, there are also manycontemporary issues like political, economic and social which affect the travel and tourism in thenation. The present file defines the existing issues of driving changes in travel and tourism sectorfor London. It assesses the current trends which influence changes in this industry in UnitedKingdom. It also analyses how travel and tourism business could respond to change. Further, thisreport presents strategies of Thomas cook business for the changing environment. It justifies traveland tourism business strategies for alteration in the state. It measures impact of issues and trendswhich are changing the travel and tourism sector in the country. TASK11.1 Measuring issues currently driving change in the travel and tourism sector for LondonThere are many current issues like security and technology, economy, emergence of newmarket, environment awareness and tourism health issues which are changing conditions of traveland tourism sector in London. Security is also an important factor which is creating problems fortourist in the city (Wachowiak, 2012). Security agency is taking huge safety measures to stopterrorist attacks in the city. This process is affecting the frequency of visitors to come in the London.For example, London attacks are also affecting the rate of tourist. This thing created huge loss fortravel and tourism sector within London. Technology also plays an important role in this industry.Hackers are hacking tourist and travel websites in the London. They are stealing private informationlike banking information of users in the United Kingdom (Moutinho, L. 2011). These things areaffecting the visitor’s frequency of tourists in the city. Generally, government of Britain has mademany cyber laws like Computer Misuse Act. These rules were not able to stop these types’ ofcrimes. Further, these things are creating fear in tourist to use websites in the United Kingdom.They are reducing frequency of foreign visitors to come in London. In addition to this, Economy ofUnited Kingdom is also affecting travel and tourism sector. As per Hutchinson, these are the mostpopular places of London which are given below in the table. PlacesFrequency of consumers (2013)British Museum6701036National Gallery6031574
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