Report On Thomas Cook- Issues Of Changes In Travel & Tourism Sector UK

Added on -2020-02-05

This report is on "contemporary issues in travel and tourism". The present file defines the existing issues of driving changes in the travel and tourism sector for London. It assesses the current trends which influence changes in this industry in the United Kingdom. It also analyses how the travel and tourism businesses could respond to change. Further, this report presents strategies of Thomas cook's business for the changing environment. It justifies travel and tourism business strategies for alteration in the state. It measures the impact of issues and trends which are changing the travel and tourism sector in the country.

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CONTEMPORARY ISSUES IN TRAVEL AND TOURISM
Table of ContentsINTRODUCTION................................................................................................................................3Task1.....................................................................................................................................................31.1 Measuring issues currently driving change in the travel and tourism sector for London..........31.2 measuring various present issues using appropriate methods and resources for London.........4Task 2....................................................................................................................................................52.1 Evaluating current trends influencing change in the UK travel and tourism sector..................52.2 Measuring a current trend using appropriate techniques and resources for United Kingdom. .7TASK 3 ...............................................................................................................................................83.1 Travel and tourism businesses respond to change.....................................................................83.2 Strategies of Thomas Cook for respond to change....................................................................93.3 Justification of strategies towards respond to change.............................................................10TASK 4...............................................................................................................................................114.1 Impacts of issues and trends that drive change in the travel and tourism sector.....................114.2 Consequences of businesses failing to respond to market change...........................................12CONCLUSION..................................................................................................................................13REFERENCES...................................................................................................................................14
Illustration IndexIllustration 1: Visit and spend figures...................................................................................................7Illustration 2: Outbound expenditure....................................................................................................8
INTRODUCTIONTravel and tourism can be defined as an activity through which people visits different placesto have an experience of culture followed in other nations. There are many travelling agencies whoare provides information about accommodations, transportation and other services to travellers ofthe tourist place (Evans, Stonehouse and Campbell, 2012). Further, there are also manycontemporary issues like political, economic and social which affect the travel and tourism in thenation. The present file defines the existing issues of driving changes in travel and tourism sectorfor London. It assesses the current trends which influence changes in this industry in UnitedKingdom. It also analyses how travel and tourism business could respond to change. Further, thisreport presents strategies of Thomas cook business for the changing environment. It justifies traveland tourism business strategies for alteration in the state. It measures impact of issues and trendswhich are changing the travel and tourism sector in the country. TASK11.1 Measuring issues currently driving change in the travel and tourism sector for LondonThere are many current issues like security and technology, economy, emergence of newmarket, environment awareness and tourism health issues which are changing conditions of traveland tourism sector in London. Security is also an important factor which is creating problems fortourist in the city (Wachowiak, 2012). Security agency is taking huge safety measures to stopterrorist attacks in the city. This process is affecting the frequency of visitors to come in the London.For example, London attacks are also affecting the rate of tourist. This thing created huge loss fortravel and tourism sector within London. Technology also plays an important role in this industry.Hackers are hacking tourist and travel websites in the London. They are stealing private informationlike banking information of users in the United Kingdom (Moutinho, L. 2011). These things areaffecting the visitor’s frequency of tourists in the city. Generally, government of Britain has mademany cyber laws like Computer Misuse Act. These rules were not able to stop these types’ ofcrimes. Further, these things are creating fear in tourist to use websites in the United Kingdom.They are reducing frequency of foreign visitors to come in London. In addition to this, Economy ofUnited Kingdom is also affecting travel and tourism sector. As per Hutchinson, these are the mostpopular places of London which are given below in the table. PlacesFrequency of consumers (2013)British Museum6701036National Gallery6031574

Impacts of Issues and Trends Drive Change in the Travel and Tourism

From the above report "contemporary issues in travel and tourism", we conclude that travel and tourism is one the leading and growing industries in the world. The main motto of these industries is to satisfy their customers so that they use the same services again and again. With the change in time policies and procedures in this field are also changing which are providing new opportunities to them along with challenges. Thomas Cook is one of the travel and tourism companies which is satisfying its users by providing various services at value for money. It is also implementing the changes in its work for better performance and brand image. These changes affect the companies in both positive and negative manners. Companies are trying to take full advantage of these changes for increasing their market position and reputation. For a better understanding of the contemporary issues in travel and tourism reports, you can also check the marketing strategies of Thomas Cook and the business environment of Thomas Cook.

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