Environmental Impact Assessment of Telstra
30 Pages7935 Words282 Views
Laureate International University
Corporate Communication Assignment (PRL203)
Added on 2020-05-03
About This Document
The report incorporates in itself the situation analysis of the company and the communication strategy that is being undertaken by the organization in order to maintain a good relation with the stakeholders of the company. 1 Introduction 3 2 Environmental scanning to identify and respond to issues and opportunities 4 SWOT analysis 5 PEST analysis 6 Differences between industry, communication and reputation issues 8 3 Analysis of the organization 9 External communication undertaken by the company 10 Internal communication undertaken by the company 12 4 Analysis of the stakeholders of the company 15 5 Relationship
Environmental Impact Assessment of Telstra
Laureate International University
Corporate Communication Assignment (PRL203)
Added on 2020-05-03
ShareRelated Documents
Running head: CORPORATE COMMUNICATIONCORPORATE COMMUNICATIONName of the studentName of the universityAuthor note
1CORPORATE COMMUNICATIONExecutive SummaryThe report aims at understanding the environmental issues that is being faced by thetelecommunication organization, Telstra. The report helps in analyzing the state of thestakeholders and thereby determines the position of the company. The report incorporates initself the situation analysis of the company and the communication strategy that is beingundertaken by the organization in order to maintain a good relation with the stakeholders ofthe company. The aims and objectives of the company is also being widely discussed inregards to the corporate social responsibility of the company. The main purpose ofundertaking this analysis is to understand the communication procedure undertaken by thecompany in order to maintain healthy mutual relationship with the stakeholders and thepublic.
2CORPORATE COMMUNICATIONTable of Contents1 Introduction.............................................................................................................................32 Environmental scanning to identify and respond to issues and opportunities........................4SWOT analysis.......................................................................................................................5PEST analysis.........................................................................................................................6Differences between industry, communication and reputation issues...................................83 Analysis of the organization....................................................................................................9External communication undertaken by the company.........................................................10Internal communication undertaken by the company..........................................................124 Analysis of the stakeholders of the company........................................................................155 Relationship with the stakeholders and the publics..............................................................196 Evaluation of the company’s capabilities of undertaking effective communication............21References................................................................................................................................23Appendix..................................................................................................................................29
3CORPORATE COMMUNICATION1 Introduction The growth of the multinational companies in order to support the needs andrequirements depending on the change and preference patterns of the consumers is increasingperpetually. The modernization has brought about a change along with itself. Theconsumerism and the demand for the new products, depending on the advancement oftechnology, is an important phenomenon that is being considered by the organizations. Inorder to sustain the market of the products the companies must integrate the managementsystems by undertaking communication, which is effective (Albini, 2013). Communicationstrategies help in the effective maintenance of the management systems that is beingundertaken by the organizations. The effective communication helps in making the peoplework in an integrated manner, which again helps in maintaining the smooth functioning ofthe systems of the business. The discussion helps in understanding the influences of the communication in themanagement processes of an established company. The management of the company largelydepends on the media of the communication that is being used by the company in order tomake use of the integrated approach that the company has. The telecommunication companyTelstra is basically into market since the few decades and is one of the top communicationproviders in Australia. in order to retain its position in the market, the organization must takessteps to improve the internal communication that helps in undertaking the propermanagement process (Amran, Lee & Devi, 2014). Communication is being considered as thebackbone of the management. Therefore, the lack of proper communication might lead toissues that might affect the smooth functioning of the organization. This report aims atdiscussing the communication patterns that is being taken by the concerned company and the
4CORPORATE COMMUNICATIONrelationship that the company holds with its stakeholders- both internal and external (Ulrich& Sarasin, 2012). The main purpose of this report is to identify the importance of the communicationand thereby take steps in order to make improvements on the same. The report aims atanalyzing the stakeholders of the concerned company and the relation that the company holdswith the stakeholders and the public at large. It helps in understanding the company’scredentials and the credibility of the company in maintaining a sound communication systemfor its gradual improvement and growth. The communication strategies undertaken by thecompany is also enumerated which states the reputation of the company in this competitivemarket. 2 Environmental scanning to identify and respond to issues and opportunitiesThe environmental scanning of Telstra is done to assess the strengths, weaknesses,opportunities and threats of the company and ensure successful business functioning withease and effectiveness. Telstra is a telecommunications company specialized in media andtelecommunications services. It develops world-class telecommunication networks and evenallows for marketing of voices, mobile, enabling internet accessibility along withentertainment products and services for fulfilling the needs and requirements of the customerswith ease and effectiveness (Argenti, 2015). The environmental scanning is done with thehelp of SWOT analysis and PESTLE analysis. It is essential for assessing the internal andexternal environmental factors that can contribute to the organizational efficiency and evenmay result in creating severe issues and complexities. There are various stakeholders involved such as the suppliers, customers, managers,employees and even the Government of Australia. The company to analyse its internalenvironment considering the strengths and weaknesses of the company whereas the
5CORPORATE COMMUNICATIONidentification of opportunities and threats are part of the external analysis uses the SWOTanalysis (Wrisberg et al., 2012). By performing the environmental scanning, it has becomeeasier for Telstra to identify the gaps in expectations of customers and furthermore evaluatethe opportunities to create something new for the fulfillment of customers’ needs andpreferences (Babatunde & Adebisi, 2012). SWOT analysisTelstra is one of the major established telecommunications and information servicescompany that has a wide range of service portfolio. Due to this, most of the customers, i.e.,the most important stakeholders have been satisfied and this has enabled the company toobtain a huge customer base as well. The company holds active sponsorship with popularsporting events, because of which, it has a strong brand image and name and more than35000 employees’ preferences have been fulfilled from more than 230 countries. Theweaknesses of the company include limited liquidity position that has resulted in creatinggaps for the stakeholders who have been purchasing the products and services at a muchhigher cost (Fabbe-Costes et al., 2014). The market share is also limited due to the extremelytough market segment. Limited market share resulted in reaching lesser numbers ofcustomers, which has further created issues in generating good amount of sales revenue aswell. Due to inappropriate customers’ service and latency issues, the customers’ needs willremain unfulfilled and there will be gaps in their expectations too (Albini, 2013). The external analysis includes identifying the opportunities and threats faced by thecompany and the issues that have created gaps in expectations of the stakeholders. Thestrategic growth initiatives have helped in managing international expansion while theincreased demands for telecommunication services has resulted in attracting more customersand influencing their buying behaviors too. The IT services market has been increasingconsistently and with the launch of 4G mobile broadband network, Telstra has met the
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Corporate Governance and Risk Management - Assignmentlg...
|22
|4204
|145
Risk Management in Organizationslg...
|17
|3881
|51
Marketing Management - Telstralg...
|4
|601
|432
Strategic Management Accounting Assignment Samplelg...
|11
|3106
|43
Strategic Information System for Telstra Corporationlg...
|8
|1452
|416
IS Security and Risk Managementlg...
|6
|1101
|442