Identity and Advertising for an Event

Research and Create a Proposal
Identity ad Advertising for an
Event

TABLE OF CONTENTS
SECTION 1......................................................................................................................................3
Importance of target market in promoting event.........................................................................3
SECTION 2......................................................................................................................................3
Unique selling proportion and emotioanl selling proposition of event........................................3
Rationale on choice of design element relative to message and target market............................3
SECTION 3......................................................................................................................................4
Press release for event..................................................................................................................4
SECTION 4......................................................................................................................................4
5 billboard advertising design ideas that shows different communication concepts...................4
SECTION 5......................................................................................................................................4
Final solution or selection of billboard........................................................................................4
SECTION 6......................................................................................................................................5
Personal reflection.......................................................................................................................5
REFERENCES................................................................................................................................7

SECTION 1
Importance of target market in promoting event
For launching or developing health and beauty event it is important to target market. In
this event we are going to discuss all organic health and beauty products that have been made
with natural ingredients. Target market for this event will be women of 20-45 age group and
people with high income. The reason behind targeting this segment is increasing sales and
women with this age group are skin or health conscious and prefer using organic products.
SECTION 2
Unique selling proportion and emotioanl selling proposition of event
Unique selling point is one of the uimportant thing that makes business better than
others. Unique selling point of this event that can make it different and unique that cometitors is
organic. Natural ingredients of products (Basal, 2019).
An emotional selling proposition consists of all emotional triggers that can influence
buyers for buying products and services. Emotional selling proposition is makeup genius app and
prices.
Rationale on choice of design element relative to message and target market
The main resaon of developing organic health and beauty products and launching this event is
making women feel refreshed and cvonfident. It is identified from survey that women love to
look gorgeous because it boosts their confidence. So, by providing such products made with
natural ingredients, their skin related side efefcted can be removed.
Competitors: There are several well-known brands in the market that can increase competition
such as: Loreal, Revlon, Avon and others.
Logo: Logo that will be used for making this event attartive is:
Slogan