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Research Evaluation Techniques: PDF

   

Added on  2021-02-20

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RESEARCH PROJECT

Table of ContentsTASK 2............................................................................................................................................1Research methodology................................................................................................................1TASK 3............................................................................................................................................33.1 Use appropriate ‘research evaluation techniques’. Which types of evaluation (formative orsummative) is more appropriate for your research? Why...........................................................33.2 Interpret and analyse the results in terms of the original research........................................63.3 Make recommendations and justify areas for further consideration...................................19RECOMMENDATION.................................................................................................................19TASK 4..........................................................................................................................................20CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................23

TASK 2Research methodologyRM is research approach it is the systematic plan for conducting investigation, researchmethodology is divided into two variety quantitative and qualitative. In simple words, it is theprocedure of collecting data and information for purpose of making research project. It is the bestway to systematically gather information with research project based on chosen topic. RM defineways in which data is collected in investigation report which is beneficial for researcher. It is thesection that describe activity to be taken to accomplish research effectively. Researchmethodology along with different techniques help researcher to gather appropriate findings andprovide better outcomes. In research project, researcher will discuss methods used to do researchwithin research methodology. It includes sampling, research methods, design, philosophy, datacollection and analysis. It might be including interviews, research techniques, surveys,publication research and other methods which is essential. Research methods-It is the strategies, techniques and procedure utilized in collection of information foranalysis in order to discover new data or create better understanding of chosen topic. Thismethod is used to bring the best results in research project effectively along with quantitative andqualitative methods. Researcher will choose the appropriate research method based on selectedtopic, quantitative research methods focuses on investigating data and gathering specific researchusing mathematical and other data. On the other side qualitative research method is conductedthorough several techniques which is useful for better results and findings. Researcher in thisresearch project chose qualitative RM along with questionnaire in order to collect relevant databased on topic. With the help of this method they can be able to understand in depth moreknowledge and achieve goals. It allows researcher to explore topic or subject in detail at time andcollect qualitative data from exchanges in research.Research philosophy-It deals with nature, development and source of knowledge, its belief about procedure inwhich information about research project should be used, analysed and gathered. It is one of themost effective procedure to analyse data and focuses on in depth determinant. Positivism andinterpretivism are the two types of research philosophy which has been chosen by investigator1

for better results. In this investigation research will chose interpretivism research philosophywhich is effective and beneficial for entire project and provide appropriate findings. It integrateshuman interest into report and emphasize quantitative analysis over qualitative analysis. It isopposing positivism, interpretivism research philosophy include human efforts, knowledge andideas conducting research to reduce gaps and reach in details information. This method is basedon naturalistic way of information gathering such as observation and interviews. Research design-Research design is the best tool to measure and answer investigation question forparticular evaluation and analysis on chosen topic. It helps further methods into inductive anddeductive research design. Research design is divided into inductive and deductive RD, it hasbeen selected based on subject and used by researcher in effective manner. In this projectresearcher will chose inductive research design in order to answer appropriately for each of thequestions and determine risks and challenges within this research project. Data collection-Data collection is one of the most essential part within investigation which help to gathermore relevant information of subject and helps researcher to interpreted within manageable way.Data collection is the procedure of gathering information from all suitable sources to findappropriate answer to investigation questions, test hypothesis and measure results. This methodis divided into two stages: primary and secondary methods of data collection. Primary datacollection techniques are divided into two categories such as qualitative and quantitative. It isdifferent way and effective source where information is gathered for first time. Investigatorconduct research and collect information via using correct methods such as interview,observation and other. On the other hand, secondary data collection in the information thatalready published on some magazine, newspaper etc. in this research researcher will used bothprimary and secondary data collection which is beneficial and useful. Sampling-Sampling refers to individual and group of peoples that has been selected from largenumber of populations and essential for getting the appropriate results. Sampling is categoriesinto non probability and probability sampling, it includes stratified sampling, simple random,multistage and systematic sampling. Research will used probability sampling in which simplerandom is the best way to conduct research. Simple random sampling is most straight forward2

and purest probability sampling plan. It is one of the most famous methods for selecting thesample among wider population. Researcher will choose 20 consumers of company to evaluate,examine and analyse clients experience and reach knowledge about topic.Data analysis-Research methodology of project include discussion about methods of data analysiswhich is essential for reader to know more about accuracy of information. In this part it has beendescribed in brief manner how data is going to analyse along with secondary and primary datacollection method. Data analyses is also divided into two categories, qualitative and quantitativedata analysis. Researcher will choose qualitative research techniques where thematic analyses isprimary and used to gain knowledge in depth. TASK 33.1 Use appropriate ‘research evaluation techniques’. Which types of evaluation (formative orsummative) is more appropriate for your research? WhySummative evaluation Research evaluation is the process of interoperating the data in the right way to find outthe outcome of the report. There are two technique of the research evaluation formative orsummative. Formative technique is the technique in which evaluation is done during the programis performing. Summative evaluation is the technique to evaluate the data with the motive oftaking the outcome first in the mind. This report has used the Summative evaluation as itevaluate the data on the basis of predetermine standard which was set by the organization itself.Name: Date: Gender:Age: Post3

Q:1. Are you familiar with various social media plat forms used in travel and tourism industry?YesNoMay be.Q:2. Do you agree that ICT has improved the communication process with customers?Strongly AgreeAgreeNeutralDisagreeStrongly Disagree.Q:3. Has social media platforms increase company's customer base?YesNoMay be.Q:4. Do you agree that TUI's information and communication technologies has increasedcustomer's level of satisfaction?AgreeNeutralDisagreeStrongly Disagree.Q:5. Do you agree that social media platforms has helped the company in improving customer'sexperience?AgreeNeutralDisagreeStrongly Disagree.Q:6. Has ICT improved company's communication system with national and internationalcustomers?YesNoMay be.4

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