Impact of Social Networking Websites on Product Sales: A Case Study of Café Nero

This research findings report analyzes the impact of social networking websites on product sales from a consumer perspective, using Café Nero as a case study. It explores the benefits of social media for businesses and the perception of customers towards online purchasing. The report also suggests ways for Café Nero to overcome any negative impact of social networking websites.

Research Findings
Report- Cafe Nero
1 | P a g e

THE IMPACT OF SOCIAL NETWORKING WEBSITES ON PRODUCT SALES FROM
A CONSUMER PERSPECTIVE: A CASE STUDY OF CAFÉ NERO IN THE BOROUGH
OF EALING
Module: Foundation Project
Assessment Type: Research Findings Report
Assessment No: 2
2 | P a g e

[Insert the Title of Assessment here]
Table of Contents
Introduction.......................................................................................................................................4
Data Collection...................................................................................................................................5
Research Findings..............................................................................................................................7
Discussion and Conclusions................................................................................................................8
References.........................................................................................................................................9
3 | P a g e

[Insert the Title of Assessment here]
Introduction
The study aim to analyse the impact of social networking websites on product sales
from a consumer perspective. Thus it is a wide area of investigation which is effective in
evaluating the significance of social media networking websites over enhancing the sales of
business. Social media has developed a new landscape that lays out a new grid of personal
connections, therefore media is effective in implementing interconnection among individual's
and businesses at global level. Businesses see enormous opportunities and are eager to tap
into the trend, whereas consumers are put back to the centre in the business world because of
social media. This area of investigation is effective in determining the potential influence of
media in developing sales of customers.
4 | P a g e

Data Collection
The present investigation into consideration is based on analysing the impact of social
networking websites on product sales from a consumer perspective. This is a wide area of
research on which suitable accumulation of information is required to reaching at the suitable
outcome. Primary investigation is mainly relay upon gathering information which is not
being published before. In this information accumulation is based on interview, survey,
questionnaire, observation etc. In this information accumulation is based on primary sources
as in this questionnaire is the most suitable source which is effective in accumulation of
primary information, therefore it is supportive in gathering information for the very first time
by the opinion analysis of the respondents. questionnaire is effective in gathering information
from the wide population and supports the work in right manner via the opinion analysis of
the respondents. In this 15 customers are selected as the respondents as customers are more
liable in providing proper information in regards to the chosen subject area. In the
accumulation of information researcher has faces the issue of authenticity of data as
respondents are not really interested in sharing their experience as they are worry about
leaking of their personal information.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you using social networking websites for making purchase?
Yes
No
Q2) According to you, social networking website is the best way to enhance
organisational operations at global level?
Yes
No
Q3) Are you a regular customer of Cafe Nero?
Yes
5 | P a g e

No
Q4) According to you, in which manner social networking websites affects your
perception regarding making sales decision?
Positive
Negative
Neutral
Q5) What is the importance of social networking in increment of the product sales?
Boost Brand awareness
Increase Inbound Traffic
Wide customer reach
Q6) According you, what benefits are gained by you through the use of social
networking websites?
Q7) Does social media sites support you in forming better purchasing decision?
Strongly Agree
Strongly Disagree
Q8) What are the major factor that attracts towards making purchase via social
networking websites?
Easy product comparison
Proper categorisation of products
Ingredient details
Q9) How long you have been using the facility offered by Cafe Nero?
Once in A week
Once in a Month
Once in a Year
Q10) Provide recommendation to Café Nero by which they can overcome negative
impact of social networking websites.
6 | P a g e

Research Findings
Research Findings on the basis of Primary Research
Theme 1) Individual are using social networking websites for making purchase.
Q1) Are you using social networking websites for making purchase? Frequency
Yes 13
No 2
Interpretation:
From the in-depth analysis of the graph it has been interpreted that 15 out of 13
individuals are using social networking website for making purchase decision and
remaining individual's are not in favour with the same as they are not using social
networking for making their purchase.
7 | P a g e
Yes No
0
2
4
6
8
10
12
14 13
2
Frequency

Theme 2) Social networking website is the best way to enhance organisational
operations at global level.
Q2) According to you, social networking website is the best way to
enhance organisational operations at global level?
Frequency
Yes 12
No 3
Interpretation: As per the detailed evaluation of the survey report it has been identified
that out of 15 respondents 12 are in favour with the statement that Social networking
website is the best way to enhance organisational operations at global level and
remaining individual's are not in favour with the same.
8 | P a g e
Yes No
0
2
4
6
8
10
12
12
3
Frequency

Theme 3) Individual's are the regular customer of Cafe Nero.
Q3) Are you a regular customer of Cafe Nero? Frequency
Yes 14
No 1
Interpretation: According to the proper analysis of the project it has been identified
that 15 out of 14 respondents said that they are regularly customers of Cafe Nero as
they are frequently using their facilities and remaining are not the regular customers of
the cafe.
9 | P a g e
Yes No
0
2
4
6
8
10
12
14
14
1
Frequency

Theme 4) In different manner social networking websites affects your perception
regarding making sales decision.
Q4) According to you, in which manner social networking websites
affects your perception regarding making sales decision?
Frequency
Positive 13
Negative 1
Neutral 1
Interpretation: From the detailed analysis of the project it has been determined that 15
out of 13 individuals said that social networking websites has positive impact over the
perception of individual regarding making sales decision and 1 respondents in not
agree with the statement and remaining is neutral.
10 | P a g e
Positive Negative Neutral
0
2
4
6
8
10
12
14 13
1 1
Frequency

Theme 5) There are multiple importance of social networking in increment of the
product sales.
Q5) What is the importance of social networking in increment of the
product sales?
Frequency
Boost Brand awareness 8
Increase Inbound Traffic 3
Wide customer reach 4
Interpretation: From the evaluation of the survey report it has been analysed that there
are importance of social networking in increment of the product sales like boost brand
awareness, increase inbound traffic and wide customers reach.
11 | P a g e
Boost Brand awareness
Increase Inbound Traffic
Wide customer reach
0
1
2
3
4
5
6
7
8
8
3
4
Frequency

Theme 6) Different benefits are gained by you through the use of social networking
websites.
Q6) According you, what benefits are gained by you through the use of
social networking websites?
Frequency
Easy Purchasing 6
Time Saving 4
Proper product description 5
Interpretation: The above mentioned chart states that there are different benefits that
are gained by customers through the use of social networking websites like easy
purchasing, time saving and proper product description.
12 | P a g e
Easy Purchasing Time Saving Proper product description
0
1
2
3
4
5
6
6
4
5
Frequency

Theme 7) Social media sites support you in forming better purchasing decision.
Q7) Does social media sites support you in forming better purchasing
decision?
Frequency
Strongly Agree 11
Strongly Disagree 4
Interpretation: As per the in-depth evaluation of the project it has been interpreted that
15 out of 11 individual are in favour with the statement that social media sites support
people in forming better purchasing decision and remaining are not in favour with the
same.
13 | P a g e
Strongly Agree Strongly Disagree
0
2
4
6
8
10
12 11
4
Frequency

Theme 8) There are different factor that attracts towards making purchase via social
networking websites.
Q8) What are the major factor that attracts towards making purchase via
social networking websites?
Frequency
Easy product comparison 8
Proper categorisation of products 3
Ingredient details 4
Interpretation: As per the evaluation of the project it has been determined that there
are different factor like easy product comparison, proper categorised of products and
ingredient details, that attracts towards making purchase via social networking
websites.
14 | P a g e
Easy product comparison
Proper categorisation of products
Ingredient details
0
1
2
3
4
5
6
7
8
8
3
4
Frequency

Theme 9) At different basis individual are using the facility offered by Cafe Nero.
Q9) How long you have been using the facility offered by Cafe Nero? Frequency
Once in a week 7
Once in a Month 4
Once in a Year 4
Interpretation: From the description of the graph it has been evaluated that 15out of 7
people are visiting Cafe Nero once in a week, 4 are using the facilities once in a month
and remaining are select the option of once on a year.
Research Findings on the basis of secondary Research
The importance of social networking in increment of the product sales.
The discussion held in the literature review, it has been discussed that, social media is
responsible in becoming very much important in such aspects, here, the quality which is been
provided in the track records have to be as per the par. If one is not being able to trike pout
the opportunities in need to support in market, they can loose a lot of work in the meantime.
Social media represents to be very much free in their working nature, not everyone has an
opinionated queries over it. This is proven to be the best platform to advertise and remark the
15 | P a g e
Once in a week Once in a Month Once in a Year
0
1
2
3
4
5
6
7
7
4 4
Frequency

products. Having good social media brand one has to implement several aspects of creating
the output in nature of dealing the other aspects of creating legalised objects in nature.
The impact of different social networking websites on increment or decrement of
product sales.
This has major impact directly over sales and revenue generation of brands if counted
as day to day requirements. its effective working criteria and influential power have given
hike to many brands and have established a community of loyal customers towards the, it
represents brand in a very exciting and profitable manner that a general customer wont be
able to refuse the prices exaggeration. Some of the important advantages which are used in
favour of brand are creating many contacts, getting reviews of products, making group
brainstorming and improve the marketing and sales skills.
The effective ways by which Café Nero can overcome negative impact of social
networking websites.
Some of primary causes of people have negative effect of cafe Nero is the whole
influential background of maintains correct quality of foods and drinks provided. The social
media keeps exaggerating a small event of negligence by company. The best way for them to
reduce this negative image is for creating a good impact in the youth, being active of giving
effective & attractive offers. This will help them being socially active and being the talk for a
youth corner in city. Its establishment basis is serving coffee and more attractive customers
plan will guide them as per the correct assesses for them . They shall be targeting their
audience and as per the society change and demand should invent or provide services. This
will with help of social media only will decrease adverse effect over the brand.
16 | P a g e

Discussion and Conclusions
From the in-depth evaluation over the area of analysing the impact of social
networking websites on product sales from a consumer perspective it has been discussed that,
in the modern scenario people are very much based on using the social networking websites
for making their living more easy an reliable, thus social networking sites are effective in
satisfying the needs and wants of customers at market place. Organisations are also concern
over implementing social networking for enhancing their operations at wider level. From the
analysis of the survey report it has been analysed that majority of individual's are using social
networking websites for making their purchase, as online purchasing is an easy and reliable
way to making purchase and fulfil their needs and wants. From the detailed evaluation of the
project it has also been discussed that Cafe Nero is concern over providing online services to
their customers for the purpose of capturing a wider market, therefore, social networking is
beneficial for firm as well as customers. As per the views analysis of the authors it has been
discussed that social networking websites are effective for the business in Boost Brand
awareness, Increase Inbound Traffic, Wide customer reach, thus these are the major benefits
which are mainly gained by businesses. From the views analysis of the respondents it has
been determined that majority of respondents said that social networking has positive impact
over the operations of the firm at wider level. Therefore, businesses are using online facilities
for increasing their sales and revenue.
17 | P a g e