Dell Computer Customer Satisfaction Survey

This assignment involves analyzing a set of responses from a customer satisfaction survey about Dell Computers. The data focuses on various aspects of Dell's products and services, including design, performance, quality, software bundles, technical support, and ease of assembly/upgrading. The goal is to determine the level of customer satisfaction with each aspect and identify key factors that influence purchasing decisions for Dell computers.

Research for Marketing Decisions

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
STATISTICAL FINDINGS............................................................................................................3
CONCLUSION................................................................................................................................6
APPENDIX......................................................................................................................................7
1...................................................................................................................................................7
2...................................................................................................................................................8
3.................................................................................................................................................10
4.................................................................................................................................................12
5.................................................................................................................................................13
6.................................................................................................................................................14
7. Regression..............................................................................................................................15
8. Regression..............................................................................................................................21

INTRODUCTION
Dell, leading company which offers computers and laptops to the customers, has
conducted survey with the motive to get information about the views of target market regarding
their products or services. Hence, through the means of questionnaire survey has been conducted
by the researcher. In this, report will present the extent to which different variables pertaining to
the satisfaction level, recommendations and likelihood of choosing dell is associated with each
other. Besides this, it will also shed light on the factors that have significant influence on the
satisfaction level of customers.
Research methodology
For analyzing data set, gathered through the means of survey, statistical (SPSS) tools
have been applied by the researcher. Hence, by applying tool such as correlation, regression, one
sample and independent sample t test hypotheses have been tested or evaluated.
STATISTICAL FINDINGS
Hypothesis 1:
Null hypothesis (H0): There is no significant relationship between the variables such as overall
satisfaction, recommendation, likelihood of choosing and demographic characteristics.
Alternative hypothesis (H1): There is a significant relationship between the variables such as
overall satisfaction, recommendation, likelihood of choosing and demographic characteristics.
By taking into account recoded variables it can be mentioned that overall satisfaction is
the main aspects which in turn have significant influence on customer’s decision making
regarding giving recommendations and likelihood pertaining to choosing the same. Thus, at the
time of taking marketing decisions and developing other strategies focus need to be placed on
customer satisfaction.
Hypothesis 2:

Null hypothesis (H0): There is no significant relationship between the variables such as price
sensitivity and income level.
Alternative hypothesis (H1): There is a significant relationship between the variables such as
price sensitivity and income level.
P value is less than 0.05 in the context of majority of variables so null hypothesis is
accepted. Only level of graduation is recognized as the main factor which in turn has influence
on customer’s decision making.
Hypothesis 3:
Null hypothesis (H0): There is no significant difference in the satisfaction level as per the quality
of computer system.
Alternative hypothesis (H1): There is a significant difference in the satisfaction level as per the
quality of computer system.
Results of chi-square test present that satisfaction of the customers do not differ in
accordance with the quality. P value is 0.07 which in turn presents that null hypothesis is
accepted. Moreover, there are several others factors along with the quality such as price, features
etc which in turn has significant impact on customer’s satisfaction.
Hypothesis 4:
Null hypothesis (H0): There is no significant difference in the likelihood in relation to choosing
Dell as per the features & designing of computer system.
Alternative hypothesis (H1): There is a significant difference in the likelihood in relation to
choosing Dell as per the features & designing of computer system.
Statistical results show that HO is true because p value is higher than the standard limit
such as 0.05.
Hypothesis 5:

Null hypothesis (H0): There is no significant difference in the mean values of variables
undertaken pertaining to giving order for computer system.
Alternative hypothesis (H1): There is a significant difference in the mean values of variables
undertaken pertaining to giving order for computer system.
Table, mentioned in appendix 5, pertaining t the independent sample t test shows that
significance value is 0.07 so null hypotheses is proved. Hence, statistical difference takes place
between the concerned variables.
Hypothesis 6:
Null hypothesis (H0): There is no significant difference in the mean values of variables regarding
quality and running of programs quickly.
Alternative hypothesis (H1): There is a significant difference in the mean values of variables
regarding quality and running of programs quickly.
Outcome of independent sample t test presents that p value is below the standard limit
such as 0.05. This in turn shows that null hypothesis is appropriate.
Hypothesis 7:
Null hypothesis (H0): There is no statistical significant difference in the mean values of overall
satisfaction and other independent variables regarding products or services.
Alternative hypothesis (H1): There is a statistical significant difference in the mean values of
overall satisfaction and other independent variables regarding products or services.
ANOVA table depicted in appendix clearly presents that p<0.05 which mean alternative
hypothesis is false. On the basis of standard value such as 0.05 it can be mentioned that overall
satisfaction level of Dell’s customers are highly based on several factors such as prices, running
of programs time and quality of peripherals. Thus, for enhancing the level of customer
satisfaction Dell should lay emphasis on quality of products and pricing aspects.
Hypothesis 8:

Null hypothesis (H0): There is no statistical significant difference in the mean values of
likelihood pertaining to choosing dell and other independent variables regarding products or
services.
Alternative hypothesis (H1): There is a statistical significant difference in the mean values of
likelihood pertaining to choosing dell and other independent variables regarding products or
services.
By taking into account regression table mentioned in appendix 8, it can be depicted that
alternative hypothesis is accepted and other one rejected. On the basis of this, customer’s
likelihood in relation to choosing dell is highly affected from ordering & delivery system,
pricing, quality and technical feasibility. Thus, management team of Dell should develop policies
and other strategies by taking into account such aspects.
CONCLUSION
By summing up this report, it has been concluded that there are several factors which in
turn places direct impact on satisfaction and likelihood of customers purchase in the context of
Dell. It has found from investigation that pricing and quality of the products or services are the
main factors which in turn closely influence satisfaction level of the customers. Besides this,
satisfaction is the main factors which in turn entice decision making of customers regarding
future purchase.

APPENDIX
Recoded input
1.
Correlation test presents relationship between recoded variables such as ooverall satisfaction
with Dell, recommendation, likelihood and demographical aspects
Correlations
What was
the last
grade of
school you
completed?
Which of the
following
best
describes
your age?
Which of the
following
best
describes
your
households
total yearly
income
before
taxes?
Overall, how
satisfied are
you with
your Dell
computer
system?
How likely
would you
be to
recommend
Dell to a
friend or
relative?
If you could
make your
computer
purchase
decision
again, how
likely would
you be to
choose
Dell?
What was the last
grade of school you
completed?
Pearson
Correlation 1 .087 .073 .016 .009 .040
Sig. (2-tailed) .094 .160 .755 .861 .445
N 372 372 372 372 372 372

Which of the
following best
describes your age?
Pearson
Correlation .087 1 .235** .002 .004 .023
Sig. (2-tailed) .094 .000 .969 .944 .655
N 372 372 372 372 372 372
Which of the
following best
describes your
households total
yearly income before
taxes?
Pearson
Correlation .073 .235** 1 -.063 -.032 -.015
Sig. (2-tailed) .160 .000 .224 .539 .772
N 372 372 372 372 372 372
Overall, how satisfied
are you with your
Dell computer
system?
Pearson
Correlation .016 .002 -.063 1 .738** .564**
Sig. (2-tailed) .755 .969 .224 .000 .000
N 372 372 372 372 372 372
How likely would you
be to recommend
Dell to a friend or
relative?
Pearson
Correlation .009 .004 -.032 .738** 1 .617**
Sig. (2-tailed) .861 .944 .539 .000 .000
N 372 372 372 372 372 372
If you could make
your computer
purchase decision
again, how likely
would you be to
choose Dell?
Pearson
Correlation .040 .023 -.015 .564** .617** 1
Sig. (2-tailed) .445 .655 .772 .000 .000
N 372 372 372 372 372 372
**. Correlation is significant at the 0.01 level (2-tailed).
2.
In this, Correlation test exhibits the extent to which recoded variables pertaining to price
sensitivity and demographical aspects are related with each other.

Correlations
If the price of
the Dell
computer
system you
purchased
had been 5%
higher, and all
other personal
computer
prices had
been the
same, how
likely would
you have
been to have
purchased
your Dell
computer
system?
If the price of
the Dell
computer
system you
purchased
had been 10%
higher, and all
other personal
computer
prices had
been the
same, how
likely would
you have
been to have
purchased
your Dell
computer
system?
What was the
last grade of
school you
completed?
Which of the
following best
describes
your age?
Which of the
following best
describes
your
households
total yearly
income before
taxes?
If the price of the Dell
computer system you
purchased had been
5% higher, and all other
personal computer
prices had been the
same, how likely would
you have been to have
purchased your Dell
computer system?
Pearson
Correlation 1 .812** .003 -.022 -.111*
Sig. (2-tailed) .000 .956 .670 .032
N 372 372 372 372 372
If the price of the Dell
computer system you
purchased had been
10% higher, and all
other personal
Pearson
Correlation .812** 1 -.002 .017 -.066
Sig. (2-tailed) .000 .970 .740 .201

computer prices had
been the same, how
likely would you have
been to have purchased
N 372 372 372 372 372
What was the last
grade of school you
completed?
Pearson
Correlation .003 -.002 1 .087 .073
Sig. (2-tailed) .956 .970 .094 .160
N 372 372 372 372 372
Which of the following
best describes your
age?
Pearson
Correlation -.022 .017 .087 1 .235**
Sig. (2-tailed) .670 .740 .094 .000
N 372 372 372 372 372
Which of the following
best describes your
households total yearly
income before taxes?
Pearson
Correlation -.111* -.066 .073 .235** 1
Sig. (2-tailed) .032 .201 .160 .000
N 372 372 372 372 372
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
3.
Chi-square test presents association between the categorical variables undertaken.
Crosstabs
Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
If you could make your
computer purchase decision
again, how likely would you be
to choose Dell? * And how
much do you agree that Dell
Computers has high-quality
computers with no technical
problems?
369 52.3% 336 47.7% 705 100.0%
If you could make your computer purchase decision again, how likely would you be to choose Dell? * And
how much do you agree that Dell Computers has high-quality computers with no technical problems?
Crosstabulation
Count
And how much do you agree that Dell Computers has high-quality
computers with no technical problems?
Total
1 - Do
Not
Agree at
All
2 3 4 5 6 7 8 9 - Agree
Completely
If you could
make your
computer
purchase
decision again,
how likely
would you be to
choose Dell?
Definitely would
choose 13 1 1 1 8 16 35 45 118 238
Probably would
or less likely to
choose
2 1 1 0 11 11 23 34 48 131
Total 15 2 2 1 19 27 58 79 166 369
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 14.162a 8 .078

Likelihood Ratio 14.829 8 .063
Linear-by-Linear Association .181 1 .670
N of Valid Cases 369
a. 6 cells (33.3%) have expected count less than 5. The minimum expected count
is .36.
4.
Cross tabulation signifies association level between the categorical variables
Crosstabs
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
If you could make your
computer purchase decision
again, how likely would you be
to choose Dell? * And how
much do you agree that Dell
Computers features attractively
designed computer system
components?
359 50.9% 346 49.1% 705 100.0%
If you could make your computer purchase decision again, how likely would you be to choose Dell? * And
how much do you agree that Dell Computers features attractively designed computer system components?
Crosstabulation
Count
And how much do you agree that Dell Computers features attractively
designed computer system components?
Total

1 - Do
Not
Agree at
All
2 3 4 5 6 7 8 9 - Agree
Completely
If you could
make your
computer
purchase
decision again,
how likely
would you be to
choose Dell?
Definitely would
choose 1 6 10 14 32 31 51 49 41 235
Probably would
or less likely to
choose
3 3 7 10 20 20 35 17 9 124
Total 4 9 17 24 52 51 86 66 50 359
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 14.362a 8 .073
Likelihood Ratio 14.922 8 .061
Linear-by-Linear Association 7.855 1 .005
N of Valid Cases 359
a. 3 cells (16.7%) have expected count less than 5. The minimum expected count
is 1.38.
5.
Independent sample t test helps in assessing difference which takes place in the mean value of
variables.
T-Test
Group Statistics

And how much do you agree
that Dell Computers makes
ordering a computer system
easy?
N Mean Std.
Deviation
Std. Error
Mean
And how much do you agree that Dell
lets customers order computer systems
customized to their specifications?
>= 4.00 361 7.65651 1.532434 .080654
< 4.00 8 4.25000 2.375470 .839855
Independent Samples Test
Levene's Test
for Equality of
Variances
t-test for Equality of Means
F Sig. t df Sig.
(2-
tailed)
Mean
Difference
Std. Error
Difference
95% Confidence
Interval of the
Difference
Lower Upper
And how much
do you agree
that Dell lets
customers
order
computer
systems
customized to
their
specifications?
Equal
variances
assumed
3.176 .076 6.137 367 .000 3.406510 .555048 2.315036 4.497983
Equal
variances
not
assumed
4.037 7.130 .005 3.406510 .843719 1.418764 5.394255
6.
For assessing whether mean responses to Q8_6 (has computers that run programs
quickly) and Q8_7 (has high quality computers with no technical problems) are differing or not
independent sample t test has been applied.
T-Test

Group Statistics
And how much do you
agree that Dell Computers
has high-quality computers
with no technical
problems?
N Mean Std. Deviation Std. Error Mean
And how much do you
agree that Dell has
computers that run
programs quickly?
>= 4.00 349 7.5530 1.74385 .09335
< 4.00 18 6.5556 2.52569 .59531
Independent Samples Test
Levene's Test
for Equality of
Variances
t-test for Equality of Means
F Sig. t df Sig.
(2-
tailed)
Mean
Difference
Std. Error
Difference
95% Confidence
Interval of the
Difference
Lower Upper
And how
much do you
agree that
Dell has
computers
that run
programs
quickly?
Equal
variances
assumed
9.272 .002 2.308 365 .022 .99745 .43214 .14767 1.84724
Equal
variances not
assumed
1.655 17.846 .115 .99745 .60258 -.2693
1 2.26422
7. Regression
To assess the impact of independent variables on dependent factor such as overall
satisfaction regression tool has been applied.

Descriptive Statistics
Mean Std. Deviation N
Overall, how satisfied are you with
your Dell computer system? 1.4954 .59531 329
And how much do you agree that
Dell Computers makes ordering a
computer system easy?
7.7477 1.46510 329
And how much do you agree that
Dell lets customers order computer
systems customized to their
specifications?
7.62614 1.599366 329
And how much do you agree that
Dell Computers delivers its
products quickly?
6.8875 1.89257 329
And how much do you agree that
Dell Computers prices its products
competitively?
8.1550 1.35599 329
And how much do you agree that
Dell Computers features attractively
designed computer system
components?
6.4012 1.91356 329
And how much do you agree that
Dell has computers that run
programs quickly?
7.5015 1.82316 329
And how much do you agree that
Dell Computers has high-quality
computers with no technical
problems?
7.6565 1.85462 329
And how much do you agree that
Dell Computers has high-quality
peripherals (e.g., monitor,
keyboard, mouse, speakers, disk
drives)?
7.5441 1.64318 329

And how much do you agree that
Dell Computers bundles its
computers with appropriate
software?
6.0821 3.16169 329
And how much do you agree that
Dell Computers bundles its
computers with Internet access?
6.5684 2.75565 329
And how much do you agree that
Dell Computers allows users to
easily assemble components?
7.3283 2.50642 329
And how much do you agree that
DellComputers has computer
systems that users can readily
upgrade?
7.6900 1.73765 329
And how much do you agree that
Dell Computers offer easily
accessible technical support?
8.2067 1.29014 329
Model Summary
Model R R Square Adjusted R
Square
Std. Error of
the Estimate
Change Statistics
R Square
Change
F Change df1 df2 Sig. F Change
1 .604a .364 .338 .48427 .364 13.898 13 315 .000

a. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?,
And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do
you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has
high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its
computers with appropriate software?, And how much do you agree that Dell has computers that run programs
quickly?, And how much do you agree that Dell Computers features attractively designed computer system
components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how
much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree
that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-
quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that
DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets
customers order computer systems customized to their specifications?
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1
Regression 42.370 13 3.259 13.898 .000b
Residual 73.873 315 .235
Total 116.243 328
a. Dependent Variable: Overall, how satisfied are you with your Dell computer system?
b. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?,
And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do
you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has
high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its
computers with appropriate software?, And how much do you agree that Dell has computers that run programs
quickly?, And how much do you agree that Dell Computers features attractively designed computer system
components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how
much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree
that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-
quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that
DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets
customers order computer systems customized to their specifications?

Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig. 95.0% Confidence Interval
for B
B Std. Error Beta Lower Bound Upper Bound
1 (Constant) 3.892 .226 17.210 .000 3.447 4.337
And how much do you
agree that Dell
Computers makes
ordering a computer
system easy?
-.005 .023 -.012 -.208 .836 -.051 .041
And how much do you
agree that Dell lets
customers order
computer systems
customized to their
specifications?
-.035 .025 -.093 -1.397 .163 -.083 .014
And how much do you
agree that Dell
Computers delivers its
products quickly?
-.025 .019 -.079 -1.302 .194 -.063 .013
And how much do you
agree that Dell
Computers prices its
products
competitively?
-.099 .026 -.226 -3.814 .000 -.150 -.048
And how much do you
agree that Dell
Computers features
attractively designed
computer system
components?
-.014 .018 -.046 -.813 .417 -.049 .021

And how much do you
agree that Dell has
computers that run
programs quickly?
-.039 .019 -.118 -2.030 .043 -.076 -.001
And how much do you
agree that Dell
Computers has high-
quality computers with
no technical problems?
.006 .016 .017 .350 .726 -.026 .037
And how much do you
agree that Dell
Computers has high-
quality peripherals
(e.g., monitor,
keyboard, mouse,
speakers, disk drives)?
-.081 .023 -.222 -3.508 .001 -.126 -.035
And how much do you
agree that Dell
Computers bundles its
computers with
appropriate software?
.007 .010 .038 .735 .463 -.012 .026
And how much do you
agree that Dell
Computers bundles its
computers with Internet
access?
.012 .012 .054 .930 .353 -.013 .036
And how much do you
agree that Dell
Computers allows
users to easily
assemble
components?
-.004 .012 -.015 -.287 .774 -.028 .021

And how much do you
agree that
DellComputers has
computer systems that
users can readily
upgrade?
-.007 .022 -.021 -.318 .750 -.050 .036
And how much do you
agree that Dell
Computers offer easily
accessible technical
support?
-.025 .024 -.055 -1.077 .282 -.072 .021
a. Dependent Variable: Overall, how satisfied are you with your Dell computer system?
8. Regression
For determining relationship between dependent and independent variable regression tool
has been undertaken.
Descriptive Statistics
Mean Std. Deviation N
If you could make your computer
purchase decision again, how likely
would you be to choose Dell?
1.3951 .59118 329
And how much do you agree that
Dell Computers makes ordering a
computer system easy?
7.7477 1.46510 329
And how much do you agree that
Dell lets customers order computer
systems customized to their
specifications?
7.62614 1.599366 329

And how much do you agree that
Dell Computers delivers its
products quickly?
6.8875 1.89257 329
And how much do you agree that
Dell Computers prices its products
competitively?
8.1550 1.35599 329
And how much do you agree that
Dell Computers features attractively
designed computer system
components?
6.4012 1.91356 329
And how much do you agree that
Dell has computers that run
programs quickly?
7.5015 1.82316 329
And how much do you agree that
Dell Computers has high-quality
computers with no technical
problems?
7.6565 1.85462 329
And how much do you agree that
Dell Computers has high-quality
peripherals (e.g., monitor,
keyboard, mouse, speakers, disk
drives)?
7.5441 1.64318 329
And how much do you agree that
Dell Computers bundles its
computers with appropriate
software?
6.0821 3.16169 329
And how much do you agree that
Dell Computers bundles its
computers with Internet access?
6.5684 2.75565 329
And how much do you agree that
Dell Computers allows users to
easily assemble components?
7.3283 2.50642 329

And how much do you agree that
DellComputers has computer
systems that users can readily
upgrade?
7.6900 1.73765 329
And how much do you agree that
Dell Computers offer easily
accessible technical support?
8.2067 1.29014 329
Model Summary
Model R R Square Adjusted R
Square
Std. Error of
the Estimate
Change Statistics
R Square
Change
F Change df1 df2 Sig. F Change
1 .453a .205 .172 .53780 .205 6.257 13 315 .000
a. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?,
And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do
you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has
high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its
computers with appropriate software?, And how much do you agree that Dell has computers that run programs
quickly?, And how much do you agree that Dell Computers features attractively designed computer system
components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how
much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree
that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-
quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that
DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets
customers order computer systems customized to their specifications?
ANOVAa
Model Sum of Squares df Mean Square F Sig.

1
Regression 23.526 13 1.810 6.257 .000b
Residual 91.106 315 .289
Total 114.632 328
a. Dependent Variable: If you could make your computer purchase decision again, how likely would you be to choose
Dell?
b. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?,
And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do
you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has
high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its
computers with appropriate software?, And how much do you agree that Dell has computers that run programs
quickly?, And how much do you agree that Dell Computers features attractively designed computer system
components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how
much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree
that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-
quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that
DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets
customers order computer systems customized to their specifications?
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig. 95.0% Confidence Interval
for B
B Std. Error Beta Lower Bound Upper Bound
1 (Constant) 3.226 .251 12.845 .000 2.732 3.720
And how much do you
agree that Dell
Computers makes
ordering a computer
system easy?
-.061 .026 -.152 -2.361 .019 -.112 -.010

And how much do you
agree that Dell lets
customers order
computer systems
customized to their
specifications?
.008 .027 .022 .293 .770 -.046 .062
And how much do you
agree that Dell
Computers delivers its
products quickly?
-.036 .021 -.115 -1.685 .093 -.078 .006
And how much do you
agree that Dell
Computers prices its
products
competitively?
-.059 .029 -.135 -2.032 .043 -.115 -.002
And how much do you
agree that Dell
Computers features
attractively designed
computer system
components?
.012 .020 .038 .587 .557 -.027 .050
And how much do you
agree that Dell has
computers that run
programs quickly?
-.027 .021 -.084 -1.289 .198 -.069 .014
And how much do you
agree that Dell
Computers has high-
quality computers with
no technical problems?
.020 .018 .064 1.162 .246 -.014 .055