The Advantages and Disadvantages of Global Business
Added on 2021-02-20
13 Pages3482 Words152 Views
Research Form
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: __“ To identify the advantages and disadvantages of global businessenvironment on business success of multinational organisation. A study on Starbucks.____________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“To identify the advantages and disadvantages of global business environment on businesssuccess of multinational organisation. A study on Starbucks. Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):Research objectivesTo develop basic understanding about the concept and importance of global businessenvironment in context of an organisation. To identify the challenges of globalisation for a multinational organisation. To identify the strategies through which Starbucks can expand their businesssuccessfully. Recommend ways through which challenges of globalisation over multinationalorganisation can be overcome. Research questionsDo you understand about the concept and importance of global business environmentin context of an organisation?What are the challenges of globalisation for a multinational organisation?
What are the strategies through which Starbucks can expand their businesssuccessfully?What are the best ways through which challenges of globalisation over multinationalorganisation can be overcome?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):Main purpose behind choosing current research is to analysis positive and negative impact ofglobal business environment on business success of an organisation. This investigation helpsin academic as well as personal manner by enhancing their knowledge about the impact ofglobal business environment on an organisation. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: Concept and importance of global business environment in context of an organisation. The global business environment introduces as a type of environment in different countries,with different factors available to the home environment of an enterprise. As it influencedecision making process of an organisation on resource use and capabilities. As such,operating a business on an international level supports organisation expand their market share,decrease costs and become more competitive.Challenges of globalisation for a multinational organisation. There are different challenges faced by multinational organisation at global level.Communication issues, culture difference, higher competition, government rules andregulation, changes in customers demand etc. are consider major challenges. These arenegatively impact on business performance and success of Starbucks in marketplace as wellas in customer's mind. Strategies through which Starbucks can expand their business successfully. There are different strategies of business expansion such as market penetration, productexpansion, growth through diversification, acquisitions of other companies, market expansionor development etc. These are effective strategies for business expansion in another place. In
ness in another country successfully. Ways through which challenges of globalisation over multinational organisation can beovercome. There are different ways through which multinational companies can easily overcomechallenges of globalisation. In order to overcome impact of higher competition, company mustdo market research and identify needs and wants of customers. Adoption of flatcommunication is also consider essential way for reducing impact of cultural as well ascommunication barrier. case of Starbucks market expansion is best strategies. As it will helpsthem to expand their business in another country successfully. Ways through which challenges of globalisation over multinational organisation can beovercome. There are different ways through which multinational companies can easily overcomechallenges of globalisation. In order to overcome impact of higher competition, company mustdo market research and identify needs and wants of customers. Adoption of flatcommunication is also consider essential way for reducing impact of cultural as well ascommunication barrier. Section Four: Activities and timescalesActivities to be carried out during the researchproject (e.g research, development and analysis ofideas, writing, data collection, numerical analysis,tutor meetings, production of final outcome,evaluation, writing the report):Setting aims and objectivesLiterature reviewResearch methodologyCollection of dataAnalysis of dataConclusion and recommendationsHow long this willtake: 2 days3 days
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