Globalisation Impact on Waitrose
Added on 2020-12-10
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Research Form
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title:“To identify the importance of globalisation on market performance andsuccess of multinational organisation.A study on Waitrose.
Section One: Title, objective, responsibilitiesTitle or working title of the research projectTitle: “To identify the importance of globalisation on market performance and success ofmultinational organisation. A study on Waitrose. Research objectives:To develop an understanding about the concept of globalizationTo identify the importance of globalisation on market performance and success ofWaitrose.To ascertain several challenges faced by Waitrose while entering into internationalmarketplace. Research question:What is the concept of globalisation?Explain about the importance of globalisation on market performance and success ofWaitrose? Describe about several challenges or issues that Waitrose has facedwhile entering into globally. Section Two: Reasons for choosing this research projectThe main reason about conducting this research is to analysis thesignificance of globalisation on market performance and success ofmultinational organisation. For this project, Waitrose is a chosenmultinational company which will assist a citizen of targeted country byproviding job opportunities. Along with this, with the assist of this topic,researcher will be able to enhance its literature review skills, dataanalysis and interpretation skills also. Thus, this type of skill will help aninvestigator to successfully complete current study and do furtherresearcher also. Section Three: Literature sources searchedThe concept of globalizationAs per the view point of Cavusgil and et. al., 2014, globalisationintroduces as a most prevailing and essential concept throughout theglobe which impart toward integrating or interacting the businessoperations, people, organisations and government throughout the globe.
Globalisation has led to enhancing competition and an economic as wellas financial shift from creating to emerging economies. It boost a sense ofcultural awareness, global economic inter-dependency, international co-operation and so on. The importance of globalisation on market performance andsuccess of Waitrose ? According to the view point of Steenkamp, 2014, globalisation supports anenterprise to attain a strong position at international marketplace whichin turn in its success and market performance. By enlarging its businessat international level Waitrose become capable to capture huge number ofmarket share and increase profitability which in turn assist it in raising,customer base and sale at large scale. Along with that, this in turn alsohelped an organisation to deal with broad competition by rising itsmanagerial activities or practices which supported it in accomplishingcompetitive benefits. Several challenges or issues that Mark & Spencer has faced whileentering into globally. As per the view point of Gillespie and Riddle, 2015, Expansion of businessoperations at international level assist an enterprise to grow andaccomplish success globally by approaching maximum number of clients.But apart from this, there are few number of challenges or issues whichan enterprise has to face while entering into international marketplace.While its expansion of business operations at international level Waitrosehas faced different challenges or issues in term of political issues, hugecompetition, cultural issues, economic issues and fluctuation in demand ofclients. REFERENCESBooks & JournalsCavusgil, S. T. and et. al., 2014.International business. Pearson Australia.Steenkamp, J. B., 2014. How global brands create firm value: the 4Vmodel.International Marketing Review.31(1). pp.5-29.Gillespie, K. and Riddle, L., 2015.Global marketing. Routledge.
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