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Competing In Emerging Market Assignment Sample

   

Added on  2021-02-19

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Research Form

Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title:“To identify different strategies employed by amultinational organisation while entering into emerging market. Astudy on Marks and Spencer.”

Section One: Title, objective, responsibilitiesTitle or working title of the research projectTitle: “To identify different strategies employed by a multinationalorganisation while entering into emerging market. A study onMarks and Spencer.”Research Question: What are the new emerging trends present in international market for globalising thebusiness?What are the challenges M&S can face by entering the business into emerging market?What are the strategies that M&S needs to develop for moving the business into newmarket?Research Objectives: To identify the new emerging trends present in international market for globalising thebusiness.To evaluate challenges M&S can face by entering the business into emerging market.To ascertain strategies that M&S needs to develop for moving the business into newmarket.Section Two: Reasons for choosing this research projectThe project manager has conducted research on topic that is “ To identify different strategiesemployed by a multinational organisation while entering into emerging market”. The mainreason for choosing such topic is to know about various strategies which are used for enteringinto international market out of which best one is selected. This helps in development ofadopting appropriate strategies for business growth and success. This research work also assistresearcher to know about challenges which can be faced by them while entering into foreignmarket.Section Three: Literature sources searchedTo identify the new emerging trends present in international market forglobalising the business

As per opinion of Shubham Jain, 2019, there are various new emerging trends present ininternational market for globalising business in order to get success. The first trends isgeopolitical realignment which helps in turning inward to grapple for political challenges,migrant crisis and extremism (trends in globalisation, 2019). There is rise in economicresurgence which leads to boom in market. To evaluate challenges M&S can face by entering the business into emergingmarketAs per view of Katie Reynolds, 2017, there are various challenges which can be faced byMarks and Spencer by entering business into emerging market. These challenges createproblem for business to get success and growth at competitive market. Some of the challengesare in terms of international company structure, accounting, political risk, different culture andtraditions and so on (11 Biggest Challenges of International Business in 2017, 2017). To ascertain strategies that M&S needs to develop for moving the business intonew marketAccording to article given on Bubbles, 2019, there are different types of strategies for enteringinto new foreign market which helps Marks and Spencer to get success and growth of businessin order to move into new market. These strategies includes franchises, exporting, partnershipup, joint venture and so on (8 Strategies to Enter a New Foreign Market, 2019). As per sizeand nature of business strategy is selected for effective outcomes. These strategies assist inexpanding business into foreign market very easily and achieve profits and gains inappropriate manner.Online11 Biggest Challenges of International Business in 2017. 2017. [Online]. Available through:<https://www.hult.edu/blog/international-business-challenges/>.8 Strategies to Enter a New Foreign Market. 2019. [Online]. Available through:<https://www.bubblestranslation.com/8-strategies-to-enter-a-new-foreign-market/>.trends in globalisation.2019.[Online].Availablethrough:<https://www.slideshare.net/ShubhamJain868/trends-in-globalisation>.

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