Research in Samsung and Nokia 2022

Running head: RESEARCH IN NOKIA
RESEARCH IN NOKIA
Name of the student:
Name of the university:
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RESEARCH IN NOKIA1
Table of Contents
Chapter 1: Introduction..........................................................................................................................2
Background of the study....................................................................................................................2
Research Aims and Objectives..........................................................................................................2
Aims of the study...............................................................................................................................2
Objectives of the study......................................................................................................................2
Research Questions............................................................................................................................2
Chapter 2: Literature Review.................................................................................................................4
Conceptual Framework......................................................................................................................4
Operational Management of NOKIA responsible for the downfall in the business value..............4
Business Performance of NOKIA..................................................................................................5
Chapter 3: Research Methodology.........................................................................................................7
Data Collection Process.....................................................................................................................7
Quantitative Data analysis (Correlation and Regression)...................................................................7
Qualitative Analysis (Thematic Analysis).........................................................................................7
Gantt chart.........................................................................................................................................7
References.............................................................................................................................................8

RESEARCH IN NOKIA2
Chapter 1: Introduction
Background of the study
Before the advent of Samsung Smart Phones and I phones, NOKIA used to be the leading
pioneer in the world of mobiles. NOKIA used to render its products and services to more than 130
diversified nations. However, in the contemporary times, NOKIA has undergone a downfall in the
business value owing to the loopholes that creep into the operational management and the business
performance of the organization (Alibage & Weber, 2018). The operational management of NOKIA
and the business operations of the same had direct relationship in the decline of the brand image of
NOKIA. These two factors are directly accountable for the downfall of the business market of
NOKIA. The toughest challenge encountered in this regard, was the technological advancement of the
Apple, which eventually turned out to be enticing that has lured the large concentration of the
customers towards itself. This report performs a thorough research and analysis on the highlighted
issue based on the above mentioned parameters.
Research Aims and Objectives
The aim of this research is to perform qualitative and quantitative analysis on the secondary
data collected from the provided source. The report aspires to analyse the previous data about the
organization and accordingly anticipate the upcoming outcomes. Accordingly, the corresponding
amendments can be done in the infrastructure of the organization fetching the purpose of the
upliftment of the business value of the organization thereby facilitating the attainment of the business
targets.
Aims of the study
The aims of this research is to identify the demerits of the business performance and the
operational management of the organization and amend them accordingly, fetching the sole purpose
of the elevation in the business value rendering business growth.
Objectives of the study
The objectives of this report is to:
 To perform a thorough and profound qualitative and quantitative analysis on the
prevailing and the persisting data of the organization and thereby capable of
anticipating the upcoming outcome.
 Based on this the organization can bring about alterations in their prevailing business
structures and thereby aspires to attain supremacy in the cosmopolitan market of
smart phones.
Research Questions

RESEARCH IN NOKIA3
How operational management will contribute to the degradation in the business of NOKIA?
This research question focuses on the contribution led by the operational management of the
NOKIA in the corresponding downfall.
How business performance affects the positive elevation in the business growth of NOKIA?
This research question focuses on the impact that has been led by the business performance of
the NOKIA in controlling the business growth of the organization.